Plenish reposted this
As the sun went into hibernation for Daylight Savings End, we wanted to bring some light and Vitamin D to the UK, and what better way than through a tactical partnership between leaders in plant-based drinks, Plenish and pioneers of light therapy, Lumie. Capture’s execution of the collaboration included gifting wellness and lifestyle influencers a supply of Plenish’s Mango Sunshine Vitamin D shots, and a Lumie Vitamin-L SAD light, whilst hosting a joint giveaway, and coordinating a newsletter swap with exclusive discount codes for both brands. The partnership between Plenish and Lumie’s Vitamin D-focused products created a powerful synergy with a reach of over 3 million across socials. The giveaway alone generated over 1,000 comments, and both brands connected with their full email databases. By spotlighting the unique benefits of Plenish's vitamin-rich shots and Lumie's light therapy technology, we tapped into the cultural conversation around seasonal changes, bringing value and relevance to target audiences 💡