PHD

AI is transforming marketing as we know it - but what does that mean for marketers?    Launching today, PHD's first generative publication, Ascension | Rise with AI, serves as a dynamic roadmap that will guide you through the AI revolution in marketing, offering continuously updated insights and projections.    Our publication examines how AI is reshaping marketing functions and highlights the skills marketers need to stay ahead. Featuring in-depth research, expert interviews, and actionable advice, Ascension equips marketers to adapt and thrive amidst technological disruption.    Join us in exploring how AI will redefine the marketing landscape. Let Ascension be your guide to evolve as the world evolves.    https://lnkd.in/eNutumuU   #PHDIntelligenceConnected #Ascension #AI 

For marketers, AI can be more than a tool.    It’s a partner in crafting marketing strategies, generating dynamic content, personalizing CRM and advanced search functionalities, and so much more.    Discover how conversational AI, dynamic experiences, and advanced hardware are transforming our interactions with technology and redefining business processes from our generative magazine, Ascension | Rise with AI: https://lnkd.in/e2SP7RNt    #AI #Ascension #PHDIntelligenceConnected 

The rapid advancement in AI is nothing short of extraordinary. From the early days of machine learning algorithms to the latest breakthroughs in generative AI and multimodal applications, the field is advancing at lightning speed.  These advancements are not just technical feats—they’re transforming industries, creating new opportunities, and setting the stage for the future of technology.  Ascension | Rise with AI, PHD’s new generative magazine explores how these technological developments are impacting the industry and traces the historic and ongoing evolution of machine learning, deep reinforcement learning, and generative AI.  Explore further into AI’s miraculous emergence here:  https://lnkd.in/efFdhZWw #AI #Ascension #PHDIntelligenceConnected

Our Chief Strategy Officer, Mark Holden, was joined by Omnicom Chief Product Officer, Alissa Hansen, on WARC's podcast to discuss AI's impact on media, creativity, and marketing teams in the context of Marketing Effectiveness. Leveraging insights from Ascension, the conversation explored the exclusive research, conducted with WARC, which surveyed 700 global marketers on the influence that generative AI is set to have on marketing.   Listen now to discover how AI is revolutionizing ad spend and creativity, the perspectives from global marketers on AI adoption, and the predictions for the future phases of AI in marketing, from experimentation to innovation: https://lnkd.in/eze_Xgfm #PHDIntelligenceConnected #AI #Ascension 

A big day for PHD

AI is transforming marketing as we know it - but what does that mean for marketers?    Launching today, PHD's first generative publication, Ascension | Rise with AI, serves as a dynamic roadmap that will guide you through the AI revolution in marketing, offering continuously updated insights and projections.    Our publication examines how AI is reshaping marketing functions and highlights the skills marketers need to stay ahead. Featuring in-depth research, expert interviews, and actionable advice, Ascension equips marketers to adapt and thrive amidst technological disruption.    Join us in exploring how AI will redefine the marketing landscape. Let Ascension be your guide to evolve as the world evolves.    https://lnkd.in/eNutumuU   #PHDIntelligenceConnected #Ascension #AI 

We have our fingers crossed for 7th November after PHD UK was shortlisted FIVE times at the Marketing Week awards for the launch campaign of Warner Bros. Discovery’s ‘The Barbie Movie’ in the Sport, Gaming & Entertainment category, and the Multichannel Marketing category. The campaign for the British Heart Foundation was shortlisted in: Charities & Not for Profit, Best use of Influencers and Best use of a small budget categories.       Amazing work to the teams and partners involved. #mwawards24

Thank you to all our wonderful media partners who joined us yesterday for the PHD Manchester Summer Social. We enjoyed getting everyone out into the countryside for a few garden games, great food and a bit of sunshine.  

Omnicom Media Group have been recognised on Stonewall’s Top 100 list for leading LGBTQ+ inclusive employers.

We’re delighted to share that PHD UK was Highly Commended for their UK campaign for the launch of Warner Bros. Discovery's The Barbie Movie in the ‘Creative Use of Media’ category at The Marketing Society Awards. Well done to our WBD team and to our partners, Kinetic.