Monks

Shakespeare asked, “What’s in a name?” 🌹 For us, it’s our 7,600-strong team of the world’s best digital talent—because starting today, we’re sporting a new name: Monks. 🎉 The new Monks brand emphasizes the cross-vertical and end-to-end capabilities offered by an integrated portfolio of services, which are designed to maximize client revenue growth, innovation and reach. But our name also represents the people behind the work we do day in and day out, signaling the importance of having ambitious innovators in your corner—particularly in the age of AI. 🧑🏽💼 In addition to the new name, we’re streamlining our operating model and consolidating our capabilities into two fully synchronized offerings: Marketing services and Technology services. This restructure will give clients even more streamlined access to the best digital talent, who will help them thrive and innovate in an era of rapid disruption. 📈 We can’t wait to redefine the industry together. Learn more over at The Drum 👇🏿

This year’s Olympics are setting a new gold standard 🥇 for sports advertising, and our EVP, Head of Social Amy Luca has the insights. From TikTok’s influence 🤳🏽 to streaming platforms and brands channeling their media budgets into short-form video, this Digiday article explores the evolving landscape of sports marketing and why this might be the first truly social Olympics. “Gen Z is getting all their news through highlights and clips, they’re getting all their sports content through highlights and clips, they’re getting their entertainment content through highlights and clips,” says Luca. Read the article 👉🏽 https://lnkd.in/db7xWfnw

21 cards, a straight flush of wisdom on AI from Sir Martin Sorrell. 🧠 S4 Capital Group’s Executive Chairman sat down with Google Cloud to take on The Pack and answer key questions, like what’s the biggest AI opportunity for the media industry, 🎯 which three skills are essential to stay relevant in this era, and most crucially, how to properly eat Hobnobs. 🍪 Watch the full interview here 👉🏻 https://lnkd.in/gUbeEvTb And learn more about our AI-empowered Media practice here 👉🏿 https://lnkd.in/g-46ZrGi 

Together with Amazon Web Services (AWS), we’re skyrocketing ☁️ performance and efficiency with scalable, innovative AI solutions. Our Senior Solutions Architect, Benjamin Moody, has penned an article on the AWS Machine Learning Blog about how we help clients design impactful AI-powered solutions, chipping away at challenges using SageMaker and AWS Inferentia2 chips. 🤖 Featuring insights from AWS’ Senior Gen AI/ML Specialists Solutions Architects Rupinder Grewal and Raghu Ramesha, Senior Solutions Architect Parag Srivastava, and Senior ML Specialist Karan Jain, this piece dives deep into how we optimize performance, scale resources to handle varying loads and cut costs—all while achieving a four-fold increase in processing speed. 💨 Read the article 👇🏽

As storytellers, we always shoot for gold. 🥇 On Campaign UK’s special Olympics podcast, our UK & Ireland Managing Director, Joanna Cotton, dives into what sets this year’s Olympics 🇫🇷 apart amid the rise of AI and economic uncertainty. She joins Campaign Tech Editor Lucy Shelley to discuss the Olympics ads, 🎯 strategies for successful Olympic sponsorships and tips for brands to dodge ad fatigue during the summer of sport. Listen now 👇🏽

We’re rendering innovation and sketching out the future at #SIGGRAPH2024! ✏️  Catch our team at the premier conference for computer graphics and interactive techniques, where we’ll showcase real-world examples of how we harness AI to design transformative workflows. 🧠 Check out this article from NVIDIA, which delves into how our AI-centric professional managed service, Monks.Flow, uses the NVIDIA Omniverse platform to help brands unlock hyper-personalization and explore different product designs. #OpenUSD “NVIDIA Omniverse and OpenUSD’s interoperability accelerates connectivity between marketing, technology and product development,” says our EVP, Innovation Strategic Industries Lewis Smithingham. “Combining Omniverse with Monks’ streamlined marketing and technology services, we infuse AI throughout the product development pipeline and help accelerate technological and creative possibilities for clients.” Read the full article 👉🏿 https://lnkd.in/gaysiJ7T

When it comes to internet traffic, 🚦 not all roads lead to humans. On our blog, our Analytics Project Manager, Francisco Perez Regoli, dives into the issue of bot traffic 🤖—which makes up 40% of all traffic—and its significant impact on data quality. Plus, he shares strategies to tackle this problem, including automated bot filtering tools, non-automated solutions and implementing a regular data quality review cycle to ensure your data stays reliable. “For companies making business decisions based on data, bot traffic can have detrimental consequences on their digital strategies,” he writes. “To keep our data free from bot traffic and ensure optimal results, it’s best to use a comprehensive strategy combining both preventive and reactive measures.” Read the article to know more 👉🏼 https://lnkd.in/gFg6_CTU

In an industry that changes so fast, it takes a quick mind to keep a pulse on what's happening now. But, we’ve got that covered. ✅ Our CMO Kate Richling has once again been recognized as one of the Top 50 Women Chief Marketing Officers by Women We Admire! 🏆 This list features those who’ve demonstrated high-level skills in strategic planning, team leadership and data-driven decision-making. With a keen eye on the evolving industry landscape, Kate helped successfully launched our unitary brand and our more recent evolution as Monks. 📢 Plus, her commitment to showcasing our multidisciplinary talent has earned us accolades such as Adweek’s inaugural AI Agency of the Year, AdExchanger’s Programmatic Power Players, the Webby’s Production Company of the Year and Campaign’s Social Media Agency of the Year, amongst others. Learn more 👉🏾 https://lnkd.in/gNNzabri

At Goodwood Festival of Speed this year, 🏎️we celebrated two world premieres with BMW UK and captured the latest M models on display. Our social team was on site alongside TRO, producing inspiring content as BMW unveiled the new M5 and X3, ✨showcased the best of M at Trackside, and took on the Hillclimb with the M5, the M4 CS, the Le Mans M Hybrid V8 and the XM. We were proud to be part of the action on and off the track at such an incredible event. Can’t wait for next year!

Saluting our Formula Monks’ prowess! We’ve been honored with the UK’s Silver Employer Recognition Scheme (ERS) Award for 2024, 🥈 an accolade for employers who support defense and foster an inclusive environment for service personnel and the armed forces community. Under the leadership of Brady Brim-DeForest, CEO of Technology Services, our team’s commitment to long-term strategic thinking, extensive enterprise experience and a human-centered approach 🧑🏽🤝🧑🏿 not only drives businesses forward but also aligns with the values of the Armed Forces Covenant. Congratulations! 🥳