LockSmith

"There should be a Lions category for 'getting the idea signed off' with tips on how to do it." – Tom Fishburne We completely agree. Great ideas need buy-in to become reality. When you have buy-in, great ideas: ✅ Don’t get watered down ✅ Are timely (because you can execute quickly) ✅ Can be rolled out consistently But how do you achieve whole business alignment? That’s one of the key themes we addressed in a virtual Lunch & Learn for the team at Edrington, sharing our key takeaways from the expert talks at the Cannes Lions International Festival of Creativity. Want fresh insights on influencing and getting business buy-in from thought leaders at McDonald's, EY, and WARC? Book a Lunch & Learn with us today. #lunchandlearn #marketingcapability #marketingtraining #canneslions #creativeeffectiveness #MarketingTips

That's a wrap! This is why we do what we do. Last week, we delivered our first set of workshops for the PZ Cussons team in Indonesia. The team has already put their new-found skills to use in an agency meeting - and received excellent feedback as a result. Get in touch if you'd like to discuss how we can deliver similar outcomes in your business. 😃 #marketingcapability #marketingtraining #learninganddevelopment #briefing #criticalthinking

What are the four must-know themes marketers need to pay attention to in 2024? It’s as easy as ABCD… 🔤 A is for Attention: Future-proofing your assets in the 'inattention' economy 🔤 B is for Balance: Why building a better brand makes performance marketing work better 🔤 C is for Choicefulness: Complexity overwhelms the opportunity 🔤 D is for Data: It has never been easier to write a superficial brief This is a snippet from a virtual Lunch & Learn we ran for the team at Edrington, sharing our key takeaways from creative effectiveness experts Karen Nelson-Field PhD, James Hurman, Mark Ritson and Yael Cesarkas at Cannes - and how to apply those learnings in practice. The session included:  ✔ A deeper dive into these four must-know creative effectiveness themes for marketers in 2024 ✔ Why creativity matters in advertising ✔ Expert analysis of the best marketing case studies from Cannes ✔Practical advice to help marketers get ideas approved Want to stay ahead of the curve with a Lunch & Learn like this one? Let’s chat! #LunchAndLearn #CreativeEffectiveness #MarketingCapability #MarketingTraining #CannesLions #MarketingTips

🛎 We’ve got some big news! 🛎   We are very excited to announce that we are working with Paul Yocum, Martine Darlington, James Witter and the team at PZ Cussons. They have brought us in to partner with them on their journey to becoming a brand building organisation.   As Jonathan Myers, CEO, said in the interim results report, “We are further strengthening our brand-building capabilities, particularly behind our brands with the most growth potential.”👇   LockSmith will be partnering on a capability build for the marketing team in each of the key markets, and will underpin the long-term success of the training by also delivering a marketing capability framework and evaluation tool, a marketing philosophy unique to PZ Cussons’ operation, a programme of change management and coaching support for marketing leadership team.   We are strong advocates of the critical importance of brand-building in driving long-term, sustainable and profitable growth for a business. And we go to great lengths to ensure that the brand-building muscle is developed in close collaboration with revenue growth management and other commercial acumen to deliver successful short and long-term performance.     So we are more than excited about the opportunity to do what we do best with the team at PZ Cussons.   Watch this space! #marketingcapability #brandbuilding #marketingtraining #growth #changemanagement

“What you feel leads to what you do” We love this quote from Adam Morgan & Jon Evans talk on the “The Cost of Dull” at Cannes Lions International Festival of Creativity. Judging by this stat 👇 from WARC, more marketers need to hear it. Creativity is more than just a spark. It's the cornerstone of a healthy brand. It drives action: ✅ It drives consumer action ✅ It enhances employee engagement ✅ It fosters long-term profitable growth This is a snippet from a virtual Lunch & Learn we ran for the team at Edrington, sharing our key takeaways from Cannes and, crucially, how to apply those learnings in practice. The session included: ✔ A deeper dive into the science behind why creativity matters in advertising ✔ Expert analysis of the best marketing case studies from Cannes ✔ Our round up of the four must-know creative effectiveness themes for marketers in 2024 ✔Practical advice to help marketers get ideas approved Want to inspire your team with a Lunch & Learn like this one? You know where we are. #lunchandlearn  #creativity #marketingcapability #marketingtraining #canneslions #creativeeffectiveness #marketingtips

This week, we hosted a virtual “Lunch & Learn” for the team at Edrington. Our aim? Share key takeaways from Cannes Lions International Festival of Creativity and, crucially, how to apply those learnings in practice. We covered: 🎨 The importance of creativity 🎈Our top picks of the best marketing case studies from Cannes, including Dove and Kraft Heinz 👏 Four must-know themes for marketers in 2024, with our take on insights from creative effectiveness experts like Karen Nelson-Field PhD, Mark Ritson, and James Hurman 💪 👌 Practical advice to help marketers get ideas approved 💼 The latest research from brilliant minds like Dr Grace Kite to help marketers get a brand building agenda over the line Want to inspire your team with a Lunch & Learn like this one? Let’s chat! #lunchandlearn #marketingcapability #marketingtraining #canneslions #creativeeffectiveness

Dove is a brand I've admired for years. I still remember when their Real Beauty campaign broke 20 years ago. It was like nothing else of it's time, and really struck a chord with me (and 1000's of other women). As a marketer I remember thinking "this is the kind of work I want to do". Genuinely breakthrough / game changing and every other cliche you can think of. It was a pleasure to listen to their latest achievements at Cannes this year - definitely a highlight for me - and it just goes to show that if you have a genuinely brilliant insight and an enduring creative idea, the trick is to build on it over time. Bravo 👏 was

🌟 The Cannes Lions International Festival of Creativity Case Studies Worth Watching (Part 1) 🌟 There’s a reason Dove is used as a case study for marketing effectiveness time & time again. Dove’s value now exceeds $6 billion, making it a prime example of how creativity can drive commercial success and long-term growth when ideas solve real human challenges and are committed to consistently. The Dove Real Beauty campaign celebrated its 20th anniversary at Cannes this year, marking two decades of promoting an enduring message. From the Cost of Beauty initiative (👇) aimed at mobilising support for the Kids Online Safety Act, to their battle to redefine women’s AI imagery with The Code campaign, the Dove team have never wavered from their commitment to fighting toxic beauty standards and protecting women & girls' self esteem. --- 🔔 Follow our page to get access to a 3-part LinkedIn series sharing the standout brands selected from the 2024 Cannes Lions winners. #CannesLions #BrandPurpose #DoveRealBeauty #CreativityIsNotEnough #MarketingEffectiveness #CommercialSkills #CannesLions #CreativeInspiration

👏 “For the first time, there is a collective energy” 👏 We just wrapped a 4-month training programme for the award-winning strategy consultancy The Forge, helping them Unlock Amazing Client Relationships. We’ve helped them: ✅ Understand their clients' world to foster empathy ✅ Enhance self-awareness and team dynamics using DISC ✅ Define what makes ‘great’ relationships at The Forge ✅ Translate learning into actionable account planning ✅ Maintain momentum and accountability through group coaching 💪 But the programme went one step further and delivered the added benefit of unlocking better internal relationships. If you’re an agency looking to transform your client AND team relationships, get in touch – we’d love to chat. #relationshipbuilding #leadership #marketingcapability #agencyrelationships #teambuilding

It's the final day at Cannes Lions International Festival of Creativity and we're taking our hats off to Kraft Heinz. Over hundreds of years, they've put the work in to build the memory structures and make their brand synonymous with ketchup in the eye of the consumers. As brands, we can't simply decide to own a space. We need to earn that right. It is the consumer who decides. Hit FOLLOW for more inspirational case studies from Cannes and practical advice to help you put that learning into practice. #inspirationisnotenough #casestudies #marketingtraining #marketingeffectiveness #marketingcapability