Are you looking for a strategic edge to elevate your brand? ✨ Join Kantar's webinar, Brand Strategy Unpacked, on June 27th, and gain invaluable insights from our global experts Carol Horsley, Lindsay Gorton-Lee and Myles George ➡️ Learn a structured approach to overcoming brand challenges. ➡️ Discover how leading brands like Cadbury, McDonald's, and Guinness achieved success. ➡️ Gain access to our exclusive digital booklet, Kantar's Brand Strategy Unpacked. Limited spots available! Register now to secure your place: https://loom.ly/nOhQfJA #Brand #BrandStrategy #BrandGrowth #BrandStrategyUnpacked
About us
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
- Website
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http://www.kantar.com
External link for Kantar
- Industry
- Market Research
- Company size
- 10,001+ employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- market research, consulting, insights, analytics, health research, polling, surveys, brand tracking, media effectiveness, audience measurement, brand strategy, customer experience, and innovation
Locations
Employees at Kantar
Updates
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🎉 2024 年 YouTube 廣告年度大賞正式開跑 🚀根據 Kantar 調查,73% 的台灣 YouTube 觀眾認為 YouTube 影片中的廣告可以讓他們了解新品牌或產品,可見得運用 YouTube 方能掌握影音行銷機會點。想在全球最大的影音平台 YouTube 上獲得認可嗎?點擊連結了解獎項類別及報名秘訣,快來報名吧!👉 https://loom.ly/kXOWv5w
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📢 You can now get digital creative effectiveness insights alongside brand KPI’s all in one LINK+ study. Find out how you can get more from your creative testing programme by leveraging the powerful combination of survey with AI-generated insights. Learn more today 👉 https://lnkd.in/epSY4RbZ #AI #BrandLift #CreativeEffectiveness #Insights
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Do you know what TV ads won the Kantar’s Creative Effectiveness Awards 2024? Watch the video below to find out and learn what makes our winners excel here: https://loom.ly/SIlaBho #KantarCEA #Advertising #Digital #Marketing #CreativeEffectiveness #AI
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We're back from another great year at #CannesLions. Here's what our Group Chief Executive, Chris Jansen, had to say: "A highlight for me was presenting the Kantar #BrandBlueprintAward for the Most Meaningfully Different Brand to Fredrik Engman from IKEA. The Brand Blueprint Awards celebrate quantifiable marketing excellence and recognise those who are delivering meaningful and different marketing that grows their brand and delivers to their bottom line. We celebrated IKEA’s excellence because they are experts at amplifying these qualities, especially when it comes to making decisions that influence business outcomes. IKEA is affordable yet provides quality, is accessible and memorable. It continues to reach new people, opening 71 new stores in the past year. Its smaller stores are bringing IKEA to urban customers, helping people facing cost-of-living challenges, something it’s also tackling through its ‘Do Try This At Home’ campaign. A fantastic winner!" You can read more about the Brand Blueprint Awards at the link below: https://lnkd.in/ekkG8tds
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How can insights and innovation managers predict in-market success leveraging AI-powered insights? 📢 Join our webinar on 11 July introducing ConceptEvaluate AI, your go-to AI-powered insights tool for innovation. Learn how you can leverage AI during your innovation journey and how different industries use AI to open new growth avenues. Live Q&As with our innovation experts. Reserve your spot 👉 https://lnkd.in/dbzdnYwF #AI #innovation #KantarMarketplace
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If you've followed #KantarBrandZ before, you'll know that our brand equity model is the Meaningful Different and Salient framework. And, you'll have seen analysis using the framework that has shown how being Meaningful and Different are key drivers of brand value growth. These are behind the 88% incremental share price growth of the Kantar BrandZ Strong Brands Portfolio over the S&P 500, for example. Tap through to discover some of the key factors driving growth for the world's most valuable brands over the past year. Download the full global report for more brand equity insights here: https://loom.ly/EljLg-c #brandstrategy #marketing #brandgrowth
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Want to find out more about graduates? Well our Grads from our UK Insights division have to come to help out! Find out about what you can expect from some of the rotations we offer and things you can get stuck into. #LifeAtKantar #WeAreKantar
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DEI has been on the top of business agendas for over a decade, and much progress has been made. Our Inclusivity in Advertising panel at Cannes brought together passionate DEI champions including Kantar's Valeria Piaggio, GLAAD's Meghan Bartley, Understood.org's Nathan Friedman, and content creator Gabriel Morales. In this session moderated by TikTok's Lorry Destainville, these DEI powerhouses explored how brands can be a force for good and growth, and the marketing campaigns already making a difference in 2024. #DEI #Inclusivity #CannesLions2024
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The second award in our Brand Blueprint Awards is for Best Shopper Conversion Brand in Food & Beverages, and there can only be one winner - Oreo, which attracted nearly 25m more shoppers in 2023. Nearly a third of global households now buy Oreo and it tops 60% in Ecuador, USA and Bolivia. The brand’s success is anchored by a strong presence and innovation as well as the consistent use of strong brand assets. #BlueprintForBrandGrowth, #KantarInCannes. Find out more: https://loom.ly/ooGUf-c