We're hiring! If you are interested in #sustainability, #scaleups, and solutions for a better #foodsystem, we have a new role available. See the attachment for more details, and how to apply. No recruiters please.
It's Fresh!
Biotechnology Research
Burntwood, England 1,960 followers
Ethylene control intelligently reimagined
About us
We're a UK-based Agri-Food Tech company solving the fresh produce ethylene problem … in a much more sustainable way. Based in Staffordshire, we're commercializing innovative solutions for the post-harvest and retail sectors. Addressing the impacts of ethylene in a fundamentally new way, our products can extend all the way to consumers’ homes. While there are many factors affecting the quality and shelf-life of fresh produce—things like agronomy best practice, harvesting approaches and post-harvest conditions on temperature, humidity, microbial controls, and time in transit—the management of the plant hormone ethylene is perhaps the most crucial. Without ethylene management, the extensive efforts on those other factors is effectively wasted; with it, and the produce is protected, reducing its stress and extending its life. Unlike other solutions, the It’s Fresh technology does not interfere with the natural pathways, or cover the produce with coatings. Instead, it manages and adsorbs ethylene, allowing the produce to develop naturally, albeit at a slower rate. This means produce protected with It’s Fresh simply tastes and smells better. We have now launched our second-generation technology (Active) with up to 10x the efficacy of our first generation. With ethylene-control products that are both customisable and seamlessly integrable, we support better returns for growers and retailers, and ultimately better eating outcomes for consumers, reducing waste across the supply chain at the same time.
- Website
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http://www.ItsFresh.com
External link for It's Fresh!
- Industry
- Biotechnology Research
- Company size
- 11-50 employees
- Headquarters
- Burntwood, England
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Sustainability, Active packaging, Agronomy, Food waste, Ethylene, Fresh produce, Shelf-life extension, Ethylene management, Ethylene control, Food contact approved, Fresh fruit packaging, Agtech, Foodtech, Agri-FoodTech, Fresh produce logistics, and Smart packaging
Locations
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Primary
Get directions
Cobbett Road
19D Chasewater Heath Bussiness Park, Zone 1
Burntwood, England WS7 3, GB
Employees at It's Fresh!
Updates
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It's Fresh! reposted this
Check out Episode 3 of Talking Fruit on the RYPEN Technology YouTube channel! https://lnkd.in/evQ6hWQV We share insights from the global fresh produce supply-chain to help consumers make informed decisions. Jon Barfoot and Graham Ellis explore the world of #raspberries. Global production has reached 1 million tonnes, and despite their short shelf life, the industry supplies #retailers almost year-round. While this is one of the highest waste rate berries out there, retailers and growers are convinced that you as consumers don’t want to pay 0.5c/punnet more in order to be able to eat your raspberries for the whole week after you buy them, but that instead you prefer them to be rotten in just a few days…. Crazy right? We haven’t met one consumer who agrees they want high waste and to throw their #berries away. It’s a total disconnect, but let’s look first at the fruit when it comes out of our friendly local retailer and learn more about it. 🌎Have a #fruit you’d like us to profile next? Let us know which one and why! #freshproduce #supplychain #fruitindustry #sustainability #RYPEN #Itsfresh #talkingfruit #tesco #sainsburys #asda #waitrose #morrisons #aldi #lidl #coop #walmart #kroger #target #costco #aholddelhaize #edeka #rewe #woolworths #coles
Talking Fruit | 3: How to choose the best raspberries & where do they come from when summer ends?
https://www.youtube.com/
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It's Fresh! reposted this
Head over to our RYPEN Technology YouTube channel for Episode 4 of Talking Fruit. This episode has been released early - providing a great introduction for upcoming episodes as well as some interesting teasers. In this and all episodes we're trying to connect the dots and share insights from across the global fresh produce supply chain, from the farmer right through to the consumer. This time Jon Barfoot and Graham Ellis are taking a closer look at #avocados. Global production was nearly 9 million metric tonnes in 2022 (UN FAO, 2022). Learn how avocados became so popular, where avocados are grown, and the techniques farmers and exporters have used to grow, expand and ship this fruit around the world. Jon Barfoot will also share and demonstrate why certain techniques compromise the final eating quality of avocados, resulting in a rock-hard fruit which never truly softens. Learn how you can identify the best tasting, ready-to-eat avocados in-store, leading to beautiful guacamole, rather than inedible disappointment. Catch the episode below, and stay tuned for more insights into the fascinating world of the global fresh produce industry! 🌎 And if there's a particular fruit you'd like us to profile next, let us know which one and why. #freshproduce #supplychain #fruitindustry #sustainability #RYPEN #Itsfresh #talkingfruit https://lnkd.in/ekS9hbfj
Talking Fruit | Episode 4: How to pick the best avocado in-store and what does it take to reach you
https://www.youtube.com/
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Head over to our RYPEN Technology YouTube channel for Episode 2 of Talking Fruit, the new source for interesting facts about the fruit we all love to buy and eat.🍇 🥝 🍒 This time we're taking a closer look at #TableGrapes, one of the world's favourite fruits, and one which is grown and shipped in huge volumes all around the world.🚢 We dropped by our local Tesco Extra to buy punnets of all the grapes they had on the shelf, then our resident expert Jon Barfoot got to work - ably guided by Graham Ellis - discussing where the grapes had been grown, the differences across price points, and what shapes our consumer experiences when buying and eating grapes. 🛒 And of course, there's a discussion on our RYPEN Technology and its potential to transform the global supply chain for grapes (and other fruits too). Catch the episode below, and stay tuned for more insights into the fascinating world of the global fresh produce industry! 🌎 And if there's a particular fruit you'd like us to profile next, let us know which one and why. We'll give shoutouts to those who share interesting fruit facts we can use too. #FreshProduce #SupermarketQuality #GlobalProduce #FruitIndustry #Sustainability #Tesco #Waitrose #Sainsburys #RYPEN #ItsFresh #TalkingFruit https://lnkd.in/dJazj-Dy
Talking Fruit | Episode 2: Exploring Grape Varieties and Their Global Journey | It's Fresh
https://www.youtube.com/
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We’re live at Fruit Attraction 2024! 🌍🍇 Stop by our stand 3A22A in Hall 3 to explore how RYPEN Technology is revolutionizing post-harvest packing, storing, shipping and retailing operations in the fresh produce industry. Our team is here in Madrid now, ready to show you how we’re helping growers, packers, and retailers maintain fruit condition for longer, from field to shelf – meaning more produce on spec, with reduced losses and a better consumer eating experience. Come chat with us about how we can support your supply chain!
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Just one week to go until Fruit Attraction 2024! 🎉 Join us in Madrid on October 8th / 9th / 10th in Hall 3, stand 3A22A to see our RYPEN Technology and learn about how it can help your fresh produce post-harvest operations – including storage and shipping – right through to retail shelves. By capturing ethylene, the RYPEN Technology moderates its effects on a wide range of fruit types, extending peak ripeness windows, and delivering more to specification while reducing losses and waste. With solutions available today across fresh berries, stone fruit, avocado, grapes, freshly-cut fruit, Tenderstem® broccoli and more, our South American, South African and European teams will all be on our stand ready to discuss how we can work together 🍇🍓🥑 See you there! 👋
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If you're at Expoalimentaria Trade Show this week and would like to meet with our team - Jorge Luis García van Gein or Pablo Guzman - get in contact to arrange a time. As experts in helping growers and packers deliver more of their crops to specification at destination, they'd love to discuss the role our RYPEN Technology can play in achieving that.
Jorge Luis García van Gein and Pablo Guzman are both at Expoalimentaria Trade Show in Peru this week, meeting with growers and exporters to discuss how we can help them maintain better produce condition for longer, and reduce losses during storage and shipping. #Peru is a major global exporter of many fresh produce items, particularly #TableGrapes and #Blueberries, two crops that benefit from ethylene management post-harvest. At It's Fresh!, we've shown that grapes do in fact emit small amounts of ethylene - managing it helps keep the rachis greener for longer, and reduces berry shatter. While with blueberries, taking away the ethylene - particularly during storage - helps maintain crunch and reduce shrivel. We have several products relevant for both cultivars (and many more), all of which manage ethylene without compromise, ensuring the eating experience for the consumer is the best it can be too. If you're at Expoalimentaria and would like to meet up, get in contact!
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It's Fresh! will be at Fruit Attraction, 8/9 October 2024, showcasing our RYPEN Ethylene Moderating Technology – the next generation in packaging solutions for maintaining post-harvest condition in various cultivars like fresh berries, stone fruit, avocados, grapes and more. 🍇🍓🥑 Serving growers, packers, exporters and retailers, the RYPEN Technology maintains peak ripeness windows for longer: -delivering more fruit to specification after shipping -supporting extended storage to balance demand fluctuations and logistics availability -reducing waste on retail shelves -ensuring a better eating experience for the consumer You'll find us in Hall 3, stand 3A22A – look for RYPEN *And yes – #ethylene is indeed a factor in #grapes! Come and speak to us to learn more.
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We are delighted to be named a #WIRED #Trailblazer for 2024, an accolade that celebrates businesses redefining industry standards through innovation, driving growth, and leading positive change. Thank you to WIRED Consulting and HSBC Commercial Banking for this recognition and congratulations to all those selected this year! With our RYPEN Technology, we're bringing the next generation of ethylene control to the global fresh produce industry - tackling food loss in supply chains, and supporting growers and exporters to deliver more of their valuable crops, in better condition, to destination markets. We also have solutions for global retailers. And we've now launched a version of our RYPEN Leaf for home use, available on Amazon UK. https://lnkd.in/eFR_2Jmj #agrifoodtech #agriculture #sustainableinvesting
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In Europe, most produce coming via sea freight arrives at the Port of Rotterdam, the largest seaport in Europe and one of the largest in the world. Our Technical Services team are regularly there, supporting our customers in evaluating the impact of our RYPEN Technology on their fresh produce shipments. With a focus on designing the right level of ethylene management needed – and which RYPEN products should be used to deliver the best outcome – Justin Creasy and Michael Williams love nothing more than poring all over pallets in chilled arrival halls, assessing fruit condition! Our RYPEN Technology has been specifically developed to capture and moderate ethylene levels in packaging throughout the supply chain, helping growers, packers and retailers deliver better quality fresh produce, while minimizing food losses and waste. It does this too without the shortcomings of legacy ethylene control products. If you’d like to learn more about how our Technical Services team can support the integration of RYPEN Tech into your fresh produce supply chain operations, please get in contact. #Agriculture #FreshProduce #FoodWaste
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