Ipsos UK

Tea, sausage rolls, the iconic red telephone box, Vivienne Westwood.    What makes Britain distinctive, how do people see Britain, how do brands benefit from being associated with Britain, and what differentiates it from other nations? These are exactly the questions we set out to answer (plus a shedload more). To achieve this, we went straight to the source, interviewing over 3,000 members of the British public, and 1,100 UK business leaders, focusing on 60 iconic brands, and combining this with 50 years of data. The outcome? A robust report that gets under the skin of brand Britain, in partnership with Jones Knowles Ritchie and the British Chambers of Commerce, and a tonne of insights which we’re itching to share with you. Discover the full report ‘Be Distinctive Britain’ here... https://lnkd.in/gPbgYEgK #BeDistinctive #Branding #BrandDesign

The Race to Christmas is well underway, and new campaigns are being released by the day. But, which brands are leading the way and capturing the attention (and hearts) of the nation?   We showed 600 people de-branded stills from a range of Christmas ads, to find out which brand had the most recognised ad, and the best brand association.   And here are the results… (drumroll please) 🏆 First place: Aldi UK 🏆 Second place: Marks and Spencer Food 🏆 Third place: Asda   Stay tuned for round 3 of the race, and in the meantime, you can discover more insights on the Race to Christmas here… https://lnkd.in/e4s6_Cy4

Leverage your data, our analytical expertise, and the computing power of machine learning and AI to reveal opportunities that will help your business to grow both in the mid and long-term. Our Data Labs offering is designed to deliver meaningful insights that will empower your decision-making and pave the way for sustainable future success. Find out more about our services today… https://ow.ly/ZZNo50TVc5v

This week we were joined by industry experts from Coutts, Nissan Motor Corporation, and Ofcom for our first Future Talent Panel Event: ‘A Day in the Life of a Client’. Our panellists shared valuable insights into the unique challenges and successes faced in their sectors. The discussion covered bridging empathy gaps, adapting to evolving landscapes, and leveraging strategic insights for business success.   The audience including, apprentices, placement students and graduates, got a taste of their day-to-day experiences, enhancing our collective understanding and fostering impactful relationships.   A big thank you to Laurent Manes-Murphy for hosting and to Helen Campbell-Watt and Emily Conway, Sandra Plakke for their inspiring contributions. #FutureTalent #ClientInsights #ProfessionalDevelopment #GenerationIpsos

When do you turn the heating on? Daily visitors to the Hive Smart Home app increased by 131% from 0.6m on 1 September to 1.5m a month later. While this won't just be people controlling their thermostats, by combining UKOM endorsed app data from Ipsos iris with weather data from the Met Office, we can see how spikes in usage of the Hive Smart Home app are closely aligned with the weather. For example when temperatures hit a low of 3 degrees on 11 October, the Hive Smart Home app surged to 1.6 million users, up 17% week-on-week. Interestingly, after each spike in September and October, daily users fell back to a higher 'baseline' each time. This means that while the daily low temperature was the same on 9 September and 17 October, the Hive Smart Home app had 1.3m users on the October date, compared to just 0.7m in September. Ipsos iris can help understand how external factors impact online behaviours and trends across multiple months. #SmartHome #HomeAutomation #HiveApp #WinterReady #UKWeather #AudienceMeasurement #Ipsosiris

Have you seen a Christmas ad yet this year?   According to our data, 52% of people have seen a festive ad already, with the majority (12%) saying that Sainsbury's was their favourite, shortly followed by Marks and Spencer Food (10%) and Aldi UK's (10%) ads.   As Ipsos’ Samira Brophy shared in Marketing Week last week “The light-hearted, punchline heavy ads that really lean into the festive theme have gotten off to the best start in the Ipsos Race to Christmas. Big characters also help our week one race leaders Sainsbury’s, M&S, and Aldi."   See how the race develops by keeping an eye on our site…https://lnkd.in/e4s6_Cy4

Join us for our webinar, on 14th November 12:00pm ET, focused on SKU-Based Conjoint Analysis; A Practitioners Guide. In partnership with Sawtooth Software, Chris Moore, Head of Data Science & Advanced Analytics, will be presenting an overview of previous foundational research on this subject and recommendations for some of the best practices in areas such as selection bias, nested simulations, data augmentation and modelling the price function. Following the recent launch of Ipsos Data Labs, this partnership and webinar demonstrates our ability to support clients with driving optimisations through the use of data and analytics. Find out more and register here... https://ow.ly/h4Qs50U52Mb

Today, Ozone | Powering the Premium Web and Ipsos have announced our partnership for validating Ozone's audiences across the premium web, utilising Ipsos iris. At the heart of this new partnership lies an unwavering commitment to data privacy and compliance. This partnership validates the demographic profiles of the audiences seen through Ozone’s unique view of online reading behaviours. James Oates, UK Audience Measurement & Media Lead, and Head of Ipsos iris, commented: "We at Ipsos iris are delighted to partner with Ozone to validate enhanced audiences. This is a significant step forward for transparent and trustworthy online audience measurement, and we look forward to exploring further innovations with Ozone in the future." #Ipsosiris #Ozone #Privacy #Audiences #AudienceMeasurement #Programmatic #Activation #UKOM #Data

The results of the US election saw The Guardian enjoy its second biggest day of the year for time spent on its website. UKOM endorsed data from Ipsos iris shows that it was the most time spent on theguardian.com since the results of the UK's General Election were announced on the 5th July. The US election saw greater engagement amongst older audiences for the site, with visitors aged 45+ accounting for 59% of time spent on the Guardian on the 6th November, compared to 52% on the day that the Labour Party took power. #Ipsosiris #TheGuardian #USElection #Trump #Harris #AudienceMeasurement #Newspapers #Insight #Publishing

The 'Race to Christmas' has begun..!🏇🎄   Last week, Sainsbury's kick-started the race by unveiling their festive campaign, quickly followed by other major brands, such as Aldi UK, Marks and Spencer, and Argos.   As the race unfolds, we'll be tracking and measuring all the key players to see which campaign comes out on top for the Great British Public, focusing on factors such as ad recognition, branded attention, and online buzz (to name a few).   So, which Christmas ad has been most seen and correctly linked to the brand so far? Check out the top 3 for branded recognition in week 1 of the 'Race to Christmas' below.   Discover more here… https://lnkd.in/e4s6_Cy4