iProspect

Huge kudos to Danielle Sporkin and Liz Rutgersson for their insightful session at #BISummit earlier this week! 👏

With the transition to electric vehicles underway, the pressure is on for carmakers. Reaching new audiences who haven’t yet considered an EV is one of the biggest challenges for the industry. Daniela Solari, Planning Manager, iProspect shares with Campaign UK how magazine media is key for luxury audiences.  Find out more 👉https://lnkd.in/e3HrWatD

Why is #retailmedia such a game-changer? For brands today, the power of retail media goes beyond just selling—it’s about understanding consumers on a deeper level. With first-party shopper data, brands can gain precise insights and drive more accountable, closed-loop marketing strategies. In a world where media is becoming fully addressable, algorithmic, and shoppable, the opportunities are endless for brands ready to innovate. Hear more from Jean-Guillaume PAUMIER, Head of Future Lab, iProspect 👇 🎥 Rewatch the LinkedIn Live: https://lnkd.in/e4V4PUPM 📄Download the our #2025MediaTrends report: https://lnkd.in/eVhkD2Zu 

dentsu has been recognized as a Leader in Forrester’s Wave™ for Media Management Services, reflecting not only our commitment to innovation, strategy, and excellence within Media but also the combined talent and strategic impact of our network. Read more here: https://lnkd.in/eHWBcXRJ

The team’s efforts over the past three years are finally starting to get noticed. From day one, I was mentally prepared to give 200%, knowing I’d face countless challenges—starting from almost “zero” connections in a new place. It’s nothing like before when I could walk around the office in shorts in HK. Thankfully, growing up and working, I’ve always thrived in adversity—the tougher it gets, the stronger my drive. Over the past few years, I’ve deliberately filtered out “noise” from my personal life to fully focus on work. Once I commit to something, I go all in—giving 120%, never stopping at the bare minimum. This recognition, on one hand, reflects the team’s strength; on the other, it signals a warning. Self-satisfaction is the first step toward stagnation, and being too easily content becomes an excuse not to progress. Thankfully, there’s still a long way to go before I reach my goals. iProspect Taiwan #stayhungry #shineinAsia

Brands that excel at tailoring media micro-moments to individual situations and preferences by making the most of #AI, will forge stronger connections with consumers. https://lnkd.in/eWsbzAD5 #2025MediaTrends

Brands can bring value to individuals where they are and fit naturally in their daily lives if they maximize every micro-moment opportunity 👉 https://lnkd.in/eWsbzAD5 #2025MediaTrends

As AI permeates the habits of users and brands alike, it creates more micro-moments to deliver one-to-one experiences. Prepare your business for the future and download The Year of Impact | #2025MediaTrends 👉 https://lnkd.in/eWsbzAD5

#AI and #algorithms will shape the future of media, with niche online communities, #retailmedia and higher media quality identified as some of the key drivers for growth, according to The Year of Impact | dentsu #2025MediaTrends. Read more here in Campaign UK 👉 https://lnkd.in/eFy67JuE

We love to see it! Again, huge congratulations to our iProspect UK team having been awarded a prestigious IPA (Institute of Practitioners in Advertising) Effectiveness Bronze Award for their work on the National Lottery 🙌