Fresh from Las Vegas, where CES 2025 is now well underway, Sony and the National Football League (NFL) hosted a media tour at the Allegiant Stadium to showcase the state-of-the-art tech that helps bring to life every football game during the season 🏈🏟️ Our Daniel Cash was on site to talk about Hawk-Eye and what our innovations mean for the game 🤩 #WeAreHawkEye #SonySports
Hawk-Eye Innovations Ltd
Technology, Information and Internet
Basingstoke, UK 41,506 followers
Pioneering technology making sports fairer, safer, more engaging, and better informed since 2001.
About us
We are a group of inventors, mathematicians, developers, technical gurus, production experts, and above all sports fans who develop and deliver the most sophisticated officiating, production, tracking and analytics tools in sport. Beginning with tennis and cricket in 2001, we continue to diversify and grow into new sports and new applications, making sports fairer, safer, more engaging, and better informed. The world’s biggest sporting events trust Hawk-Eye to make the right call, when it matters most. Hawk-Eye Innovations form a key part of the Sony Sports Innovations Group with a shared mission to deliver best-in-class officiating, broadcast, and digital solutions to the sports world. We are always on the hunt for new talent! We want people who are going to embrace entrepreneurialism, come up with great ideas, and most importantly be passionate about what they do.
- Website
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http://www.hawkeyeinnovations.com
External link for Hawk-Eye Innovations Ltd
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- Basingstoke, UK
- Type
- Privately Held
- Founded
- 1999
- Specialties
- sports tracking, sports analysis, live scoring, online sports applications, digital media, broadcast production, replay technology, broadcast enhancement, sports officiating, and sport technology
Locations
Employees at Hawk-Eye Innovations Ltd
Updates
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On Christmas Day, Main Street USA in Magic Kingdom Park at Walt Disney World Resort saw the first, real-time animated presentation of an NBA game 😍 We were thrilled to be part of this project, providing Hawk-Eye’s skeletal data tracking for our colleagues at Beyond Sports, who transformed the Knicks vs Spurs game with best-in-class virtual recreation technology 🪄🏀 After all, as Walt Disney said, “all you need is a little bit of magic”… ✨ #WeAreHawkEye #SonySports
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As 2024 comes to an end, it’s time to pack our bags for the first event in the new year. Las Vegas will be home CES 2025, and we’ll be attending the show to discuss the future of our industry. Come meet the team 🤝 📍 Las Vegas, NV, United States 🗓️ 7th-10th January ℹ️ https://www.ces.tech/ #WeAreHawkEye #SonySports
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HawkREPLAY and HawkNEST, part of our suite of solutions for live production workflows, bring invaluable benefits thanks to: 🖥️ Intuitive UI 🔗 Seamless integration with data systems 👩💻 Remote-first operation 🚀 Best-in-class instant replay technology Book a demo with our team, and learn how you can elevate your offering in 2025: https://lnkd.in/dh4GxaQT Also, #ICYMI, our latest article outlines the key aspects of production workflows. Find more here 👉 https://bit.ly/41bATkd #BroadcastProduction #InstantReplay #WeAreHawkEye #SonySports
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In case you missed it, last week Sony announced a brand new partnership with World Aquatics 🏊 Hawk-Eye is proud to provide video replay services, as seen at the recent World Aquatics Swimming Championships (25m) held in Budapest. Here are some incredible shots – captured by Sony's Alpha™ mirrorless cameras – from the six days of action in the pool 👀😍 Learn more here 🔗 https://lnkd.in/dcJNHfxV #WeAreHawkEye #SonySports #AQUAbudapest2024
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Are you ready for this?! The National Basketball Association (NBA) and The Walt Disney Company will bring the first ever fully animated presentation of an NBA Game to Main Street USA this Holiday Season, and fans will be able to enjoy a magical show thanks to our technology! 🎄🏀 Through Hawk-Eye’s skeletal tracking data and Beyond Sports best-in-class virtual recreation technology, we are transforming this Christmas Day’s match-up between the New York Knicks and San Antonio Spurs, with your favourite Disney characters 🤩 📅 December 25th ⏰ 12pm ET / 6pm CET / 5pm GMT 🖥️ ESPN2, ESPN+ and Disney+ Full details here 🔗 https://bit.ly/4gCEvQz
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Tune in as our CEO, Rufus Hack, joined TheStreet to discuss Sony’s recent partnership with the NFL and the opportunities it unlocks for the league 🏈 Listen to the full interview to find out about the innovative ways in which Hawk-Eye’s skeletal and ball tracking data collection enhances new automated technologies for the game and immersive fan engagement experiences for the fans, namely Beyond Sports’ recent Simpsons alternate broadcast 💫 Full interview here 👉 https://bit.ly/4iISnKP #SonyxNFL #WeAreHawkEye #SimpsonsFundayFootball
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Hawk-Eye's HawkNEST is a media asset management solution. When combined with HawkREPLAY, it lets you unlock the power to distribute created clips or playlists from any networked server 👇 ⚙️ It simplifies ISO and scheduled recordings 💻 It provides quick access to all HawkREPLAY clips through a single UI| 🎥 It enables easy creation of long-form records from all video sources within the Hawk-Eye ecosystem Book a demo with our team 🔗 https://bit.ly/49FaSf4 #WeAreHawkEye #SonySports #BroadcastSolutions
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Proud moment alert 🚨🤩 For the first time ever, our tracking technology was aired live on television during the NBA Cup 2024 broadcast of the Denver Nuggets vs. Dallas Mavericks 🏀 As part of our partnership with the National Basketball Association (NBA), officials get the necessary footage through the NBA’s Replay Center, using Hawk-Eye’s tracking data to review close calls to ensure accurate officiating calls, while enhancing the broadcast experience for fans, through virtual replays 💫 Find out more about our technology here 👉https://lnkd.in/dvNjGAdF #WeAreHawkEye #SonySports
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The Simpsons Funday Football, the most advanced alternate broadcast to date, is in the books 😎🏈 Beyond Sports utilised Hawk-Eye’s skeletal tracking data and the NFL’s NextGen data to re-create Monday’s Bengals vs Cowboys game into the beloved Simpson’s universe, broadcast on Disney+ and ESPN+ 🔮 A massive shoutout to everyone involved into transforming data into an immersive experience with our favourite characters 🍩 #SimpsonsFundayFootball #WeAreHawkEye