GTM Leaders

“In today's fast-paced business world, customer success isn't just another department - it's the cornerstone of thriving enterprises“. We recently sat down with Emma Maleti, Head of Customer Success for EMEA at 6sense, to hear her insights on the pivotal role of customer success. As Emma puts it, "A strong and effective Customer Success organisation enables your product to truly sell itself. Word of mouth remains a powerful force in shaping brand perception and a dedicated CS department can profoundly impact the buzz surrounding your offerings. Invest in customer success and watch your reputation and your business thrive" Customer Success Managers wear many hats - consultants, project managers and business advisors. Each role demands strong commercial acumen and an unwavering drive to help customers reach their goals. Emma passionately states that "As a business, you must invest in your customers with a dedicated department and readily available resources because your customers become your case studies, showcasing the value of your product. This commitment is why 6sense introduced our 6dimensional Success Model. It's designed to provide customers with all the tools they need to maximise their investment in 6sense, supported by 6 key programs that empower customers at every stage of their journey." One of the 6 programs is Customer Success. Emma explains that "as a CSM, you're the face of both your customers and your business. Passion for helping your customers succeed is essential because their success is your success. When they win, you win. It's really that simple!" So, what makes a standout Customer Success Manager? Emma highlights two crucial qualities for a standout CSM: curiosity and organisation. "Curiosity is key in customer success. It drives us to understand our customers better, find creative solutions and constantly improve their experience. When we're curious, we can truly help our customers thrive," she explained. Emma also emphasises the importance of organisation. "Once you're organised, you can better prioritise your time and deliver the best for your customer. To be a successful CSM you need to be a self-starter, self-driver and results-driven," she advises. "By blending curiosity with organisation, a CSM can effectively support their customers and drive mutual success." Looking ahead, Emma expresses excitement about the future of 6sense and the EMEA Success department. With new Sales leadership from Andy Champion, she sees a promising catalyst for growth in the region, driving forward the company's mission to empower customers around the globe to unleash their full revenue potential 🚀 #customersuccess #6sense #6dimensionalSuccessModel

Why is Account Based the best strategy to take? 2 weeks ago G2 and GTM Leaders teamed up to unpack this topic even further... this time as a live webinar in our studio 📽️ Joined by Matt Gales from G2, Anya Slowenko from Aircall, Maria Monks and Ollie Sharpe from Lative sharing their sales and marketing expertise on Account Based Strategies... 👉 Strategic Account-Based Selling (ABS): Focus on a smaller number of well-researched accounts, enhancing the value of conversations and outcomes through targeted, strategic efforts. 🤝 Getting Buy-In and Alignment: Achieve executive and team support by measuring success differently, using data to highlight product-market fit and ensuring sales and marketing are aligned with shared KPIs and objectives. 📈 Effective Practices and Metrics: Implement joint meetings and intent data to generate warm leads, track conversion rates, and ensure a unified journey by integrating tools and refining processes based on comprehensive dashboards. Want to hear some more key takeaways from the full recording? Check it out on our Youtube here 👉 https://lnkd.in/df6GDR3M #accountbasedstrategies

It’s tempting to cast your net far and wide when entering greenfield markets. This approach leads to wasted resources, stretched teams & a poor ROI. 👎 Instead, today’s market demands an efficient and methodical approach to expansion. ⏰ This Wednesday 12th June Izzy Bishop will be taking the stage at 6sense Inspire UK from 11:20-12pm for a panel discussion on international expansion. Joined by three leaders who’ve been there and done it: 🎤 Jacqueline de Gernier, SVP & Head of Global New Business @ GWI 🎤 Andy Champion, SVP, GTM International at 6sense 🎤 Paul Fifield, 4x Founder, Investor, and CEO advisor Listen-in to hear our panel’s successes, failures, and the strategies they would prioritise to drive international expansion today 🔥 The GTM Leaders team will be at Inspire all day so come and say hi in the partner village 👋 #6senseinspire

How are you tailoring your Account Based Strategy? Take a look at this tiered approach plan from Gartner sharing the many variations of ABS & ABM strategies. On Tuesday 11th June 3-4pm (BST) G2 and GTM Leaders are back to unpack account based strategies... this time virtually 🎥 Join us for a virtual webinar & LinkedIn livestream alongside Ollie Sharpe, CCO at Lative, Matt Gales, Sales Manager at G2, Maria Monks, Fractional CMO & Anya Slowenko, Marketing Manager UKI at Aircall 🙌 We'll be diving deeper into... 🤝 The Sales and Marketing Handshake 📈Unpacking conversion rates to evaluate what more can be done with the hyper-personalised approach; we should be using an 'allbound' approach 🔥 The importance of finding new ways to engage them along their customer journey; how to make them think of you when they're ready to buy - community events, referrals, gifting 👉 Tracking & measuring to drive efficiency and ROI Register now: https://lnkd.in/ebW_KPsp #accountbasedstrategies #virtualwebinar #accountbasedselling #accountbasedmarketing

How are you investing in coaching? 🤔 Join Aircall & GTM Leaders Tuesday 4th June 2-3pm for a virtual webinar & LinkedIn live discussing High-Impact Coaching strategies... the big secret behind customer satisfaction 🔥 Leading this panel we're joined by James Mensforth, Sales Director at Aircall, Shabri Lakhani, GTM Advisor, Chris Haddow, Regional Sales Director at Planhat & Lisa Kirkwood-Jones, Commercial Leader at Reward Gateway 🙌 They'll be unpacking... 👉 The link between customer & employee satisfaction 🔥 Where coaching comes into play 🚀 How to become a better coach today #virtualwebinar #linkedinlive #coachingstrategies

“The beauty of partnerships is that it’s so intricate, you’re not just representing your company externally but also representing your partners internally, and making sure that knowledge is shared on both sides ” 💡 We sat down with Najma Tabasum, the new Head of Partnerships UKI & Nordics at Aircall to hear more about her journey into partnerships, advice for remaining a top performer… Starting off in new business acquisition, Najma swiftly made the transition into partnerships seeing the need to collaborate with other businesses in the tech ecosystem to deliver value to the end customer through sustained relationships 🙌 “Partnerships is extremely multifaceted, you’re working with various teams day in day out. There isn’t a one-size fits all model. What I’m looking at creating is a sustainable approach, identifying three to four core success metrics that can be repeated to build a beneficial engine” Najma credits her engineering degree for her deep understanding of technical products and the opportunity  to work in various new business roles, where she  discovered the value  of partnerships & leveraging existing relationships to help scale businesses further 💥 Currently 3 weeks into her new role at Aircall as the Head of Partnerships - UKI & Nordics with the goal of enriching and scaling the Aircall partner footprint in the region, she would also love to see more women in the tech partnership space “Aircall is a partnerships-forward company with a clear understanding of where we stand in the user’s tech stack. What I would like to do with our partners is to further build on the momentum and take it from 1 to 2” 🚀 We can’t wait to see you continue to grow at Aircall Najma! #aircall #employeespotlight

"Define your ICP & really understand what within the ICP is going to resonate" 💡 Want to hear more from Matt Gales on successfully achieving an account based strategy? On Tuesday 11th June 3-4pm (BST) G2 and GTM Leaders are back to unpack account based strategies... this time virtually 🎥 Join us for a virtual webinar & LinkedIn livestream alongside Ollie Sharpe, CCO at Lative, Matt Gales, Sales Manager at G2, Maria Monks, Fractional CMO & Anya Slowenko, Marketing Manager UKI at Aircall 🙌 We'll be diving deeper into... 🤝 The Sales and Marketing Handshake 📈Unpacking conversion rates to evaluate what more can be done with the hyper-personalised approach; we should be using an 'allbound' approach 🔥 The importance of finding new ways to engage them along their customer journey; how to make them think of you when they're ready to buy - community events, referrals, gifting 👉 Tracking & measuring to drive efficiency and ROI Register now: https://lnkd.in/ebW_KPsp #accountbasedstrategies #virtualwebinar #accountbasedselling #accountbasedmarketing

The big secret behind customer satisfaction 👀 Customer satisfaction is essential for growing businesses efficiently 👉 BUT we can’t drive up that customer happiness without investing in the teams interacting with them every day On Tuesday 4th June 2-3pm GTM Leaders & Aircall are coming together for a virtual webinar to reveal actionable advice on how busy customer support and sales teams can deploy coaching strategies that boost both customer and employee satisfaction 🙌 Joined by Shabri Lakhani, Founder & GTM Advisor, Chris Haddow, Regional Sales Director at Planhat, James Mensforth, Sales Director at Aircall & Lisa Kirkwood-Jones, Commercial Leader from Reward Gateway 💥 🚀 What are the key ingredients of customer and employee satisfaction? 🤝 Where does coaching come into play? 🔥 How can you start being a better coach today? This webinar is free to attend 🙌 Register here: https://lnkd.in/eKh_upjc #coachingstrategies #customersatisfaction #virtualwebinar

"ABS & ABM go hand in hand, you need one to achieve the other" 💡 On Tuesday 11th June 3-4pm (BST) G2 and GTM Leaders are back to unpack account based strategies... this time virtually 🎥 Join us for a virtual webinar & LinkedIn livestream alongside Ollie Sharpe, CCO at Lative, Matt Gales, Sales Manager at G2, Maria Monks, Fractional CMO & Anya Slowenko, Marketing Manager UKI at Aircall 🙌 We'll be diving deeper into... 🤝 The Sales and Marketing Handshake 📈Unpacking conversion rates to evaluate what more can be done with the hyper-personalised approach; we should be using an 'allbound' approach 🔥 The importance of finding new ways to engage them along their customer journey; how to make them think of you when they're ready to buy - community events, referrals, gifting 👉 Tracking & measuring to drive efficiency and ROI Register now: https://lnkd.in/ebW_KPsp #accountbasedstrategies #virtualwebinar #accountbasedselling #accountbasedmarketing

How do you define account based strategies? 🤔 "It's a strategic approach to how we're identifying and engaging with our prospective accounts with a laser focus" 🔥 Great insight from our panel discussion on ABS & ABM back in March hosted by GTM Leaders & G2, hearing from industry experts on why we need to be focusing on this 'allbound' sales approach 💡 And we're back by popular demand...this time virtually 🙌 Join us on Tuesday 11th June 3-4pm for a virtual webinar, this time joined by Matt Gales, Sales Manager EMEA at G2, Anya Slowenko Marketing Manager UK&I at Aircall, Ollie Sharpe CCO at Lative & Maria Monks Fractional CMO 💥 This free 1 hour long session will be covering... ➡️ How to tap into in-market buyers and be more efficient 🚀 Identifying those companies that are looking to purchase 📈 Focusing on a smaller pool of accounts that you know 💥 How we can lead a team better and empower them to use tech and drive productivity Get your tickets here: https://lnkd.in/ebW_KPsp #accountbasedstrategies #saleswebinar #marketingwebinar #accountbasedselling #accountbasedmarketing