We are delighted to share the incredible success of the Give an X voter registration campaign. Thanks to your support, we reached a staggering 4,061,056 young people aged 18 to 24 through our targeted paid ads. Even more impressive, 488,886 of these young people clicked through our links to the Government website to register to vote.
This remarkable achievement was made possible by our innovative partnerships and collaborative efforts with sectors that don't traditionally engage in voter registration and youth engagement.
We worked with over 300 organisations from across media and entertainment, advertising agencies, the youth sector, culture, sports, and many other industries to encourage young people to turn out to vote. The scale of our efforts through the Give an X campaign was unprecedented. Here are some highlights of our partnership work:
Tinder: Users could register to vote while swiping right to look for a date.
Snapchat: We introduced engaging filters to promote voter registration.
Premier League: Our campaign featured in matchday programmes, reaching football fans across the UK.
Lime: We offered thousands of free minutes to young people to “Lime to the Polls.”
Ben & Jerry’s: We had our own Battle Bus that visited young people across the country, giving out free ice cream and promoting voter registration.
Pearl & Dean Cinemas: We showcased our campaign to movie-goers with an engaging trailer in partnership with Ogilvy.
Influencers and Celebrities: Through our partnership with Ogilvy, we launched the "You Already Vote, So Vote" campaign, working with reality TV stars and other popular figures to encourage young people to register to vote.
A key part of our campaign's success is our youth-led approach and meeting young people where they are. Our youth steering group helped shape the look and feel of the campaign and strategised with us every step of the way.
However, we know that there is still much to do. While unconfirmed, there are many reports of historically low turnout at the 2024 election, making our work even more crucial to engage young people in politics.
We need your help to build on the success of Give an X. By donating as little as £10, you can help elevate our model of engagement, address low youth participation in elections, and build young people’s trust in politics. You can donate by clicking here: https://lnkd.in/eq5ma8Vr
Thank you for all your support.
