FRUKT

In 2020, at the Olympic Youth Games, it was announced that breaking would join Paris 2024 for its Olympic Games debut – a decision celebrated by everyone in the hip hop dance industry and a historical nod of recognition felt collectively by those who have represented this culture globally since the 70s. Producer Holly Miles is an integral part of the UK breaking scene and celebrates its arrival. #culture #olympics #breaking #hiphop #dance #frukt #octagon

How the 𝗳𝗼𝗼𝘁𝘆-𝗮𝗲𝘀𝘁𝗵𝗲𝘁𝗶𝗰 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝗲𝗺𝗯𝗿𝗮𝗰𝗲𝗱 𝗯𝘆 𝗺𝘂𝘀𝗶𝗰 𝗵𝗲𝗮𝗱𝘀. And how 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗻𝗱 𝗰𝗹𝘂𝗯𝘀 𝗮𝗿𝗲 𝘁𝗮𝗽𝗽𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝗺𝘂𝘀𝗶𝗰 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 to connect with their fans. Senior Planner Alex Mosey takes a look. FRUKT (and London) is in the throws of the UEFA Champions League Final. A wild football circus is in town readying for Real Madrid C.F. and Borussia Dortmund at Wembley Stadium. And with the summer festival season starting alongside EURO 2024 in Germany it’s a massive few months for football and music fans. #FRUKT #HelpingBrandsPressPlay  #brandexperience #liveexperience #MusicAndEntertainment #sportandentertainment  #UCLfinal #UEFA #ChampionsLeague

There's all to play for in the second half of this UEFA Champions League Final inspired edition of FRUKT 𝙂𝙡𝙤𝙗𝙖𝙡 𝙎𝙘𝙚𝙣𝙚𝙨. Yesterday we dived into Dortmund's music scene; now to hear what the Madristas have going on. 𝗣𝗮𝗿𝘁 𝘁𝘄𝗼, 𝗠𝗮𝗱𝗿𝗶𝗱: https://lnkd.in/egiA4Y8T #FRUKT #HelpingBrandsPressPlay #MusicAndEntertainment #SportAndEntertainment #Gaming #Esports #Music #BrandExperience #creativeagency #musicbiz UEFA #UCLFinal #ChampionsLeague

This Saturday Borussia Dortmund take on Real Madrid C.F. in the UEFA Champions League Final at Wembley Stadium ...but who'd win in a soundclash off the pitch?? In celebration of the UCL Final hitting our hometown, and because we're in the football spirit running around London with our lovely clients at PlayStation, we've put together two special editions of FRUKT 𝙂𝙡𝙤𝙗𝙖𝙡 𝙎𝙘𝙚𝙣𝙚𝙨. 𝘿𝙤𝙧𝙩𝙢𝙪𝙣𝙙 𝙫𝙨. 𝙈𝙖𝙙𝙧𝙞𝙙 // 𝙔𝙚𝙡𝙡𝙤𝙬 𝙫𝙨. 𝙒𝙝𝙞𝙩𝙚 // 𝙈𝙪𝙨𝙞𝙠 𝙫𝙨. 𝙈𝙪𝙨𝙞𝙘𝙖 ...OK that's enough. 𝗛𝗲𝗿𝗲'𝘀 𝗽𝗮𝗿𝘁 𝗼𝗻𝗲, 𝗗𝗼𝗿𝘁𝗺𝘂𝗻𝗱: https://lnkd.in/eztZUkik #FRUKT #HelpingBrandsPressPlay #MusicAndEntertainment #SportAndEntertainment #Gaming #Esports #Music #BrandExperience #creativeagency #musicbiz

Awesome news at FRUKT this week as our very own Jules Grudniewicz (Group Director) made Advertising Week's very prestigious 𝙁𝙪𝙩𝙪𝙧𝙚 𝙞𝙨 𝙁𝙚𝙢𝙖𝙡𝙚 shortlist, presented by LinkedIn. Nominated by her peers for the work she does both in the Agency and the mentorship she undertakes to support other women in the industry, Jules was in great company, with some remarkable women alongside side her in the list and at the awards this week. Well done all! #AWEurope24 #FutureIsFemaleAwards #FRUKT #HelpingBrandsPressPlay

Welcome to the fifth of FRUKT's Global Scenes reports - focussing on red-hot music movements blowing up around the world. 🔥 Here we look at the new generation of Mexican artists, from Peso Pluma to Bellakath, who've swept the world in recent years, bringing distinctly traditional influences updated with a super-fresh contemporary edge 🇲🇽 #FRUKT #globalscenes #bassheavy #mexicanmusic #entertainment #culture

With an increasing number of video games being the source material for blockbuster film and TV franchises, we explore the shift in entertainment dominance. Have games replaced films as the most exciting storytelling medium? #FRUKT #gaming #storytelling #gta6 #entertainment #culture

In the fourth of FRUKT's Global Scenes reports about music scenes exploding around the world, we look at India, where FRUKT has worked with several exciting artists. There's a new generation of acts, from stars like AP Dhillon to tuned-in DJs like Aneesha Kotwani, connecting with a global audience as the country's music industry booms and fans around the world lean in! 🇮🇳🔥 #FRUKT #india #newmusic #streaming #music #entertainment #culture

In celebration of LGBT+ History Month we've gathered some of our favourite LGBTQ+ club nights, festivals, record labels, collectives all together in one place... here 🙂 #FRUKT #HelpingBrandsPressPlay #lgbtplushistorymonth2024 #LGBTQIA #LGBTplusHM

𝗙𝗥𝗨𝗞𝗧’𝘀 𝗧𝗼𝗽 𝟭𝟬 𝗙𝗲𝗺𝗮𝗹𝗲 𝗠𝗖’𝘀 𝘁𝗼 𝗪𝗮𝘁𝗰𝗵 𝗶𝗻 𝟮𝟬𝟮𝟰🔥 When it comes to female voices in the 𝙧𝙖𝙥 scene, the UK has an incredibly 𝗿𝗶𝗰𝗵 𝗵𝗶𝘀𝘁𝗼𝗿𝘆. We've never been short on talent, from the days of Shystie and Lioness to the era of Lady Leshurr and later Stefflon Don, Shaybo and Little Simz, to name but a few. In 2023, the landscape has undergone a profound diversification, with a vibrant array of voices reshaping the UK rap sound, and 2024 promises to be an exciting year for the 𝙛𝙚𝙢𝙖𝙡𝙚 𝙧𝙖𝙥 𝙨𝙘𝙚𝙣𝙚. Read 'Female MC’s to watch in 2024' to find out who are Top 10 Female to watch in 2024 are: https://lnkd.in/ggG6mybk #FRUKT #rap #MCs #femalerappers #music #entertainment #culture