We’re delighted to announce Danielle Lessio’s promotion to Associate, Designer! Dani first starting working with f.r.a. as a Freelance Designer in 2021 whilst living in Brazil. A year later she made the move to the UK and became an employee. With a background in architecture and expertise in wayfinding, interior design, and visual communication, she brings a unique approach to creating meaningful experiences in both physical and virtual spaces. Dani’s dedication and attention to detail have made her an integral part of our studio’s growth. Congratulations, Dani on this well-deserved promotion! We can’t wait to see what’s next! - #fra #fracreative #designstudio #signage #designconsultants #wayfindingconsultants #signage #design #designfirm #designagency #wayfinding #signagedesign #careers
About us
f.r.a. is a team of designers collaborating with architects, developers and planners to unlock the full potential of the built environment. Wayfinding, brand, placemaking— our work can be described in many different ways. We’re not too concerned about the labels. What matters is finding ways to use design to add value and elevate experiences. The ideas of ‘thinking’, ‘feeling’, ‘doing’ are at the core of our approach and are present at every step of our process. We drive design through innovation and solid technical skills. We celebrate and enhance the emotional connections between people and place. Above all, we are grafters. We are a team of doers at every level. This means we face the tough facts of how a project really happens. We support our stakeholders and help them through every step of the project. Our team is a diverse bunch with decades of experience ranging from global mega-projects to highly specialist design practices such as cartography and brand strategy. We stand out from our peers by combining an innovative approach to design with solid project delivery. We live in a nice place called Shropshire and deliver projects globally.
- Website
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http://fracreative.com
External link for f.r.a.
- Industry
- Design Services
- Company size
- 2-10 employees
- Headquarters
- Shrewsbury, Shropshire
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Wayfinding, Design, Signage, Placemaking, digital , environmental graphics, brand development, strategy, visual identity, graphic design, place branding, design guides, mapping, cartography , and digital signage + touchscreens
Locations
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Primary
FRA
Shrewsbury, Shropshire SY3 8LN, GB
Employees at f.r.a.
Updates
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Workplace mental health is the theme of this year's #WorldMentalHealthDay. The design field proves a challenging environment to work in. At f.r.a. we support our team by creating a culture and building policies that prioritise mental wellbeing. A few ways in which we do this being: ⏰ Flexible working around core hours 🧘♀️ Every other Wednesday off 🏢 Adaptable studio / WFH / remote working 🔬 Personal training, research or development funding ✈️ Fully funded annual studio retreat 🐶 Extended bereavement leave - including for pets 💸 Funded financial coaching 🍰 Plenty of snacks and treats We're proud to foster a workplace where mental health matters - not just today, but every day. The images in the post are some of the all-important wellness activities that some of the team use their flexible time / Wednesdays off for. From pursuing creative hobbies and projects, spending time with family, to just getting some time outdoors. - #WorkplaceWellbeing #MentalHealthMatters #remoteworking #digitalnomad #wellness #productivity #mentalhealth #employeewellness #employeewellbeing #wayfindingconsultants #signage #design #designfirm #designagency #designstudio #wayfinding #signagedesign #studiolife
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Last month, f.r.a. were proud sponsors of the Urban Living Festival , held at Mary Ward House, Bloomsbury. Our Directors, Wesley Meyer and Jamie Trippier, had a valuable experience attending the event, gaining industry insights, attending property tours and reconnecting with peers across the sector. As part of our sponsorship, the team designed and hand-built eight freestanding wayfinding signs for the event. It's not often we get to get this 'hands-on' with the fabrication process, but we couldn't resist the opportunity to create a sign to respond to the venue's gorgeous Victorian character. The bases of the signs were created using Jesmonite, a locally-produced, sustainable material, perfect for making bespoke pieces. Urban Living News - #urbanlivingfestival #urbanlivingfestival2024 #realestate #hospitality #networking #wayfinding #wayfindingconsultants #signage #design #designfirm #designagency #designstudio #signagedesign #studiolife
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Great to attend SEGD 2024 in Dallas, Texas last week. Many miles traveled but worth it to connect with our global tribe of peers shaping space and experience design. Congratulations to the new fellows and all the Global Design award winners. See y’all in San Francisco next year. - #SEGD #SEGDConference #Dallas #SEGDConf #DesignDallas #ExperientialDesign #DesignConference #DesignCommunity #experientialdesign #designers #innovation #environmentaldesign #creative #graphicdesign #experiencedesign #experientialgraphicdesigncommunity #designleadership #designexcellence #designthinking
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Riverstone Heights is a luxury BTR scheme set on the banks of the picturesque River Lea. The exclusive amenities are designed by the internationally renowned ADC Atelier Ltd, featuring rich textures, bespoke joinery, seating and lighting and abundant planting. Long Harbour Ltd appointed us to design a wayfinding system that harmonised with the rich interiors. Feature areas are marked by 15mm thick solid brass letters that have carved prismatic faces. This is a classic sign making technique, rarely seen in the modern age, but made possible through our project delivery team’s careful control of process and prototyping. For flexible spaces we designed a series of unique facited brass desktop sculptures. - #fra #fracreative #designstudio #signage #designconsultants #wayfindingconsultants #signage #design #designfirm #designagency #wayfinding #signagedesign #designprocess #bespokedesign #projectmanagement
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The Sessile redefines luxury rental living through exceptional amenity and interior design, rich with texture, materiality, bold design and authentic vintage statement pieces. Collaborating with the famed Interior Designer, Linda Boronkay and the client’s branding team, Here., we created a dynamic wayfinding system for the client, Long Harbour Ltd. The wayfinding was a unifying design element across the feature, amenity and common areas of the project, utilising signs in specialty finished metals, glass and terracotta. The terracotta signs bridged the brand concept, relating to Tottenham’s history in pottery making, with bespoke green glazes created for the Boronkay interiors. - #fra #fracreative #designstudio #signage #designconsultants #wayfindingconsultants #signage #design #designfirm #designagency #wayfinding #signagedesign #designprocess #bespokedesign #projectmanagement
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Projects Director, Jamie Trippier and Creative Director, Wesley Meyer are looking forward to attending this year’s SEGD Conference in Dallas later this month. Following the success of the 50th Anniversary event in Washington last year, this year’s theme, “Think Big,” captures the bold, innovative spirit of Dallas, and sets the stage for three days of immersive experiences that aim to challenge creativity, push the boundaries of design for health and humanity, and explore the scientific impact of experiential design. If you'll also be about and fancy saying "howdy", drop us a message! - #segd #segdconf #segdconf24 #segdconference #dallas #designdallas #experientialdesign #designers #innovation #environmentaldesign #creative #graphicdesign #experiencedesign #experientialgraphicdesigncommunity #designleadership #designexcellence #designthinking
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The f.r.a. team had a great day at Shrewsbury's Dragon Boat Race, raising money for Severn Hospice. With a little help from some friends of the studio, "One Legged Ducks" as we were known as on the day, managed to place 9th with a best time of 01.19.67. There's still time to support the fantastic cause. Follow the link to place a donation on the Just Giving Page: https://lnkd.in/eDDGVXbF - #SupportSevernHospice #DonateLocal #ShropshireCharity #MakingADifference #SupportLocalCharities #SevernHospice #Charity #Charity2024 #DragonBoatRace #ShrewsburyDragonBoatRace #ShrewsburyDragonBoatRace2024 #DragonBoats
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Candleriggs is a new Build to Rent (BTR) development situated in the heart of Glasgow’s Merchant City. After lying derelict for over a decade, the site has been revived into the beating heart of the city centre. The scheme features high-quality city living, with 346 apartments and a range of ground floor retail and commercial units. Collaborating with the client’s brand and interior design team, we developed and delivered a wayfinding scheme to accentuate the project’s vibrate and playful character. To express a modern take on the site’s heritage in candle making, the wayfinding signs use a bespoke orange/metallic acrylic we developed that seems to radiate a warm light. Feature signs use three dimensional prismatic letters to catch reflections and change with the environment. This complex and highly crafted scheme was delivered on time in Glasgow through multiple phases of installation and quality checks. - #fra #fracreative #designstudio #signage #designconsultants #wayfindingconsultants #signage #design #designfirm #designagency #wayfinding #signagedesign #designprocess #bespokedesign #projectmanagement
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Wayfinding Designer, Danielle Lessio and Account Manager, Phoebe Betts had a fantastic time this week at The Association for Rental Living's 2-day BTR study tour of Manchester. The tour provided some fantastic examples of what the thriving city has to offer; from some of the most established BTR schemes in the UK, such as Native Residential's Kampus, to more recent developments that have PC'd in the last 12 months, like Pension Insurance Corporation's New Vic. It was also great to visit a couple of schemes that f.r.a. had the pleasure of doing the wayfinding for: Urban Bubble's The Residences (Deansgate Square), as well as the more recent, Cortland at Colliers Yard. It's always a pleasure to catch up with ARL members and discuss what's next for the industry. The evening's panel discussion on equality, diversity and inclusion, focusing on women in property, provided some great insight on the subject. Thanks again to the ARL for putting on these great events. - #ARLStudyTour #BuildToRent #RentalLiving #BTR #CommunityLiving #residential #wayfinding #wayfindingconsultants #signage #design #designfirm #designagency #designstudio #signagedesign #studiolife #Manchester