Forward Action

Forward Action

Fundraising

London, England 1,247 followers

We are a full service digital agency, creating strategies and engineering the tools that get people to take action.

About us

Forward Action is a UK-based digital fundraising and communications agency, founded by two veterans of the UK Labour Party’s groundbreaking 2015 election digital campaign. We work with charities and progressive campaigns, creating innovative, movement-building digital programmes that help our clients fight for their cause. Whether we’re working on online fundraising, supporter recruitment, testing or technical innovation, we apply one core principle to our work: what’s best for your supporters is what’s best for you. That means making everything you do personalised, novel, empowering - and fun.

Website
http://ForwardAction.uk
Industry
Fundraising
Company size
11-50 employees
Headquarters
London, England
Type
Privately Held
Founded
2015
Specialties
Fundraising, Campaigning, Microsites, Digital engagement, and Digital Mobilisation

Locations

Employees at Forward Action

Updates

  • View organization page for Forward Action, graphic

    1,247 followers

    So important for all of us to remember to look after ourselves, too. 🧡 Thanks to Freedom from Torture for sharing their tips. 🙏 Last week, one of the Forward Action co-owners delivered a wonderful all-team session on regulating your nervous system. We all sat on Zoom and did breathing exercises (cameras off!), mindfulness practices, and a mini journalling activity. It was a peaceful and grounding start to the day and we all remarked on how different we felt afterwards. More of this please!

    View organization page for Freedom from Torture, graphic

    11,644 followers

    Essential reading for all activists and compassionate people! 🧘♀️ Fighting for change can take a huge toll on our mental health. That’s why this #WorldMentalHealthDay we’re bringing you five mental health tips from a Freedom from Torture psychologist. Anna, a psychologist who works in our Newcastle Centre, says that mindfulness is key to maintaining the balance between apathy (the death of the heart), and anxiety (which is often a paralyser). If you want to prevent burnout, save this one for later.

  • View organization page for Forward Action, graphic

    1,247 followers

    It’s very exciting to see Brook join the four day week crew! They are trailblazers, as the first clinical charity to make the move. Many sceptics of the four day week argue that it can’t work in a clinical setting, but Brook’s pilot proved that argument wrong - they were able to meet and even beat their KPIs whilst supporting their staff’s wellbeing and work-life balance (read more from Civil Society Media Ltd >> https://lnkd.in/eap32Uam ) We hope we’ll be seeing more announcements like this from charities, and we have a feeling we will - perhaps British Red Cross will be next? We work a four day week at Forward Action, and although we've had to make adjustments along the way, the benefits for our people are enormous. If you’re interested to learn more about how we made the shift, check out our blog post 👉 https://lnkd.in/eN7CASTd If that leaves you hungry for more, you can fully nerd out on our webinar recording from 2023, which we delivered during our trial period. It outlines our entire process 👉  https://lnkd.in/eWnW5PdU 

    Charity becomes first clinical service provider to permanently implement four-day week 

    Charity becomes first clinical service provider to permanently implement four-day week 

    civilsociety.co.uk

  • View organization page for Forward Action, graphic

    1,247 followers

    Is your tech stack holding back your digital mobilisation efforts? We want to hear from you! 🚨 At Forward Action, we’ve seen tech challenges unravel even the best campaigns - and we know the sector can do better. We want to showcase the areas for improvement and investment - and we need your input. We’d love to know what obstacles you face when setting up your tech and digital platforms for success - and what’s working for you too! Your insights will help us create a resource for the whole sector. ⏳ Take 10 minutes to complete our tech survey now: https://lnkd.in/eHXFtag9 We’ll share the findings in a report with practical insights on where to invest in tech that truly engages and inspires supporters. Plus, everyone who takes part can book a FREE tech surgery with our specialists to start to untangle your knottiest tech troubles. We’d love to hear from you! https://lnkd.in/eHXFtag9

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  • View organization page for Forward Action, graphic

    1,247 followers

    🤔 What do Kamala Harris, James Blake, and Forward Action all have in common? We all believe in the power of the mailing list. But it’s not enough to have subscribers - it’s how you mobilise them that counts. In our latest blog post, we uncover 5 key email tactics that proved (extremely) successful in mobilising supporters of the Kamala Harris campaign, raising $81 million in just 24 hours! 😯💸 It’s a short read that will probably make you think differently about how you use email for fundraising. Rules are made to be broken, after all! Check it out >>  https://lnkd.in/gKD8TqgV #Fundraising #DigitalFundraising #DigitalMobilisation #EmailTactics #KamalaHarris #JamesBlake

    5 Email Tactics from the Kamala Harris Campaign to Boost Income for UK Charities - Forward Action

    5 Email Tactics from the Kamala Harris Campaign to Boost Income for UK Charities - Forward Action

    https://forwardaction.uk

  • View organization page for Forward Action, graphic

    1,247 followers

    Check out this opportunity with one of our very cool partners Surfers Against Sewage. If you're all about community fundraising and you want to join one of the UK's boldest fights to save our oceans - this role is for you. (surfing skills not required - but if you're into it, it's a serious perk!) 🌊

    View organization page for Surfers Against Sewage, graphic

    22,916 followers

    📣 WE'RE HIRING 📣 Are you detail-oriented and data-savvy with excellent people skills and a passion for community fundraising? We're on the lookout for a passionate Community Fundraising Coordinator with strong organizational and interpersonal skills. If you or someone you know fits the bill, check out the full details ➡️ https://lnkd.in/eRyRGQ53 📍 This full-time role will be based on a hybrid working basis at our ocean-side office in St Agnes, Cornwall. 🌊 Don’t meet every single requirement and don’t surf? We're committed to building a diverse, inclusive and equitable workplace, and we would still like to hear from you with your CV and cover letter.

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  • View organization page for Forward Action, graphic

    1,247 followers

    Did anyone else see James Blake’s Instagram post about barely reaching his fans on Stories and Grids? It seems like there's a 'limit to his love' for social (sorry...) Only 3,000 views when he’s got 691k followers  – seriously, algorithm? Now he's leaning on his good old ‘humble’ mailing list for show updates. Just goes to show (what we knew already) - email’s still got it. 👑📧 https://lnkd.in/efYevYmj

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  • View organization page for Forward Action, graphic

    1,247 followers

    Our wonderful interim CEO, Ali Walker Davies, will be delivering a workshop on the power of responsive campaigning at The Resource Alliance IFC later this month! 🎉 Joining forces with the brilliant Tracy Makheti from Greenpeace Africa, they’ll share insights on everything from winning legislative changes to protecting forests, along with actionable strategies for digital mobilisation (that last bit is kind of our thing). It’s set to be an inspiring session with plenty of fresh ideas and impactful conversations. If you’re attending, be sure to catch them! #IFC2024 #DigitalMobilisation #Fundraising

    View profile for Ali Walker Davies, graphic

    CEO (maternity cover) at Forward Action

    ✨ Just one month to go to The Resource Alliance IFC 2024 ✨ I'm feeling so lucky to have the chance to share my love of all things digimob for a third time - and even more delighted that I get to share it this year with a totally incredible campaigner, Tracy Makheti from Greenpeace Africa. Let's be honest, winning legislation changes to protect forests and tales of life aboard a Greenpeace boat are possibly more interesting subjects than sign-up journey optimisation, and lowering cost per subscribers, so we'll make sure that Tracy gets the plenty of time to talk. And if you're into *both*, then we've got such a treat for you! The team behind IFC have created a unique space for coming together with others who are passionate about making a difference, it's unlike any other conference. I can't wait to let the fresh thinking wash over me, to be challenged by new perspectives and to catching up with some of the most awesome people I've had the luxury of working with. If you’re going to be there, drop me a message – I’d love to catch up! 😊 #IFC2024 #Fundraising #digitalmobilisation Image description: A presentation slide titled "Riding the wave: How to deliver responsive campaigns that drive results." It shows a person sitting on a surfboard in calm ocean waters at sunrise or sunset. Speakers listed are Tracy Makheti (Greenpeace Africa) and Ali Walker Davies (Forward Action). The Resource Alliance logo and hashtag #IFC2024 appear at the bottom.

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  • View organization page for Forward Action, graphic

    1,247 followers

    Croissants, Christmas puns, and campaign tips—what more could you want on a Monday morning? Don’t miss our amazing Digital Strategy Manager, Jess, and other brilliant speakers at Care2's Digital Strategy Breakfast Briefing on 21st October! #DigitalMobilisation #CampaignTesting #AdTesting #DigitalFundraising

    View profile for Jess Hodge, graphic

    Digital mobilisation | Strategy | Campaigning | Fundraising

    💰 End of year targets higher than ever, but no extra resource to make it happen? Embedding testing in your end of year strategy will help. I'm going to be talking all things testing at Care2's next Digital Strategy Breakfast Briefing and sharing the simple ways to optimise your winter campaign performance. I'll be sharing insights from the Forward Action hive mind and will be joined by two other fab speakers sharing their experience. 🥐 It's free, there's breakfast included and you'll get to see how many Christmas puns one person can squeeze into a twenty minute talk. Hope to see you there! https://lnkd.in/eAAqCPcf

    Digital Strategy Breakfast

    Digital Strategy Breakfast

    care2services.com

  • View organization page for Forward Action, graphic

    1,247 followers

    💪 We are absolutely behind The Dad Shift - we need better paternity leave. Please sign and share!

    View profile for Alex Lloyd Hunter, graphic

    Co-Founder of Modern Change

    The UK's staturory paternity leave policy is, by any measure, bad. In fact, it's the worst in Europe. New dads and other co-parents get just two weeks off, paid at less than half the minimum wage. That creates tonnes of problems. It drives up the gender pay gap. It often locks mums and dads into traditional breadwinner and homemaker roles, whether or not that's what they really want. And lots of kids miss out on forming a really strong, emotionally open bond with their dads. But we can change that! Today we've launched The Dad Shift - a campaign to bring men, dads and co-parents together to call for better paternity leave in the UK (https://thedadshift.org/). We're launching with an open letter to Keir Starmer, calling for him to bring in new pat leave that's fit for the 21st century. Please do sign and share it here: https://lnkd.in/eEJWFAci We also spent yesterday putting baby slings of statues of dads across the UK to raise awareness for the campaign - Guardian write up here if you're interested: https://lnkd.in/eNm36bRf Massive thanks to our fully volunteer-based team in getting the campaign up and running - George Gabriel, Jeremy Davies, James Millar, Thomas Lynch, Ian Fannon, Marvyn H., Hannah Lownsbrough, Keith Hebden, Siân Caulfield MSc, Timothy Parry - and for our campaign partners including Movember, The Fatherhood Institute, Pregnant Then Screwed, Organise, Forward Action and more If you share our goals and think you can support the campaign in any way drop me a message, I'd love to hear from you.

    We Need Better Paternity Leave: Add Your Name Now

    We Need Better Paternity Leave: Add Your Name Now

    action.thedadshift.org

  • View organization page for Forward Action, graphic

    1,247 followers

    Have you ever had a powerful digital mobilisation campaign fall apart because of tech issues - or thrive thanks to a smooth setup? We want to hear from you! 🚨 We’re putting together a report to help mission-driven organisations build the tech and tools they need to inspire and engage supporters - without the hiccups that can derail even the best efforts. And we want to highlight what’s working too, so others can learn from your successes! Tell us about your biggest tech challenges - from broken opt-ins to email triggers that never fire - and your wins, where tech made all the difference. ⏳ It only takes 10 minutes to fill out our survey: https://lnkd.in/eHXFtag9 🎁 Bonus: Everyone who completes the survey gets a free tech consultation with one of our tech specialists. They’ve seen it all, and they’ve got the t-shirt!

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