Has our industry been defeated by cynicism? The dawning of the post-purpose era suggests brands will abandon causes and stop aiming to ‘do more’. But we see the positive impact generosity has on personal and professional lives everyday, so it must have a transformative impact on brands, too, right? Yelena Gaufman certainly seems to thinks so, and our research 'The Generosity Impact Report' confirms it. Check out her musings on the commercial impact of brand generosity in Marketing Week: https://hubs.ly/Q02SY2q80 DOWNLOAD THE REPORT HERE: https://hubs.ly/Q02SY0WL0 #generosity #impact #report #research #MiromaGroup
About us
We bridge the gap between big brand ideas and culture first thinking. To buy our newly released children's book, Foxes Don't Paint, visit: www.foxesdontpaint.com
- Website
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http://www.fold7.com
External link for Fold7
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, Greater London
- Type
- Privately Held
- Specialties
- Integrated communications, Advertising, Marketing, Brand communications, Content, Social Media, Strategy, and design
Locations
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Primary
16-18 Kirby Street
London, Greater London EC1N 8TS, GB
Employees at Fold7
Updates
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🌍 Our WORLD FIRST research has launched! 🌍 DOWNLOAD IT HERE: https://hubs.ly/Q02R-SK70 As big believers in the value of generosity we decided to quantify the value for brands and businesses. 💰Want to understand how a generous mindset returns positive commercial impact for brands? Check out our report! Spoiler alert: it pays to be generous. Congratulations to all involved: Yelena Gaufman, Will Dalton, Zoë Adams, Tom Munckton, Richard Shotton, Zoe Scaman, Derek Morgans! #FestivalOfMarketing #TheGenerosityImpactReport #Generosity
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🎉 We've been shortlisted at The Shark Awards 🎉 So proud to see both ads in our 'There's more to imagine when you listen' campaign for Audible recognised, as well as Carlsberg Group's 'The Best Things Come To The Curious' given a nod in the Best Re-Record of Licensed Music category. Everything crossed for 14th October when the winners will be announced🤞 #awards #kinsalesharks #creative #carlsberg #audible #MiromaGroup
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What role should agencies play in bringing potential product, service or business model problems to their client’s attention before it’s too late? Our MD, James Joice answers The Drum's Question of the Week alongside industry peers. "We consider ourselves an extension of our clients’ teams and businesses. We’re their eyes and ears, always awake to threats and opportunities. So, the question wouldn’t be whether we would tell them about a problem, but rather how quickly we could spot it". Read Jame's full response here: https://hubs.ly/Q02RdfYM0 #clientcomms #agency #MiromaGroup
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How do you encourage the next generation to embrace creativity? Hannah March and Dave Billing recently sat down with IPA (Institute of Practitioners in Advertising) podcast alongside Nicky Goulder, CEO of Create Charity to answer exactly that. They spoke all about partnering with the charity to create 'Foxes Don't Paint', an illustrated children's book aiming to empower children to see their creativity as a valuable force. You can listen to the podcast here: https://hubs.ly/Q02R4JR90 #createcharity #foxesdontpaint #accessibility #IPAPodcast #MiromaGroup
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Off the back of amazing shortlist news yesterday, we're incredibly proud to share that our 'The Chest Checklist' campaign for CoppaFeel! has won Best Film in the Large Charity category at the Third Sector Awards! 🎉 We loved making this one. Well done team Chhaya Kapila, Yelena Gaufman, Lucy Aston, Charlotte Fitzpatrick, Jo Ratcliffe (Taylor) and Trinity Awadzi! #charity #awards #socialmedia #chestchecklist #breastcancerawareness #MiromaGroup
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In the post-purpose era, does positive impact matter at all? That's the question we've asked ourselves, consumers and industry experts over the past several months - dissecting what a generous mindset means for brands, and the impact it can have on the bottom line. We're incredibly excited to launch 'The Generosity Impact Report' at this year's Festival of Marketing! The world first investigation into how generosity drives business growth will cover: 💭 What is brand generosity beyond free gifts, low prices and discounts 💭 How generous behaviour manifests internally 💭 What commercial impact it can have when it drives your relationship with consumers Follow us to stay tuned for more details and how to get a copy of the report. #generosity #research #report #FOM24 #brand #MiromaGroup
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Buzzing from the news that our work with CoppaFeel! has been shortlisted at The Drum Awards Festival! 🍾 Shortlisted in the Social Media - Charity category, 'The Chest Checklist' was born out of the insight that 96% of Black women feel unrepresented in breast cancer awareness communication. Along with our partners at Black Women Rising UK and Somesuch, we sought to change that. The 'Chest Checklist’ offers an informative social-first tool, highlighting breast cancer symptoms and demonstrating self-examination on Black skin. #awards #TheDrum #shortlist #socialmedia #charity #MiromaGroup
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Incredibly excited to share that our ‘Laugh Through It’ campaign for Audible has been shortlisted at the Campaign UK BIG Awards! The film, featuring one poor sod’s day go from bad, to worse, to seriously FML, has been shortlisted in the 30 Second TV category. Everything crossed for 5th November when the winners will be announced🤞 #CampaignBIG #awards #shortlist #creative #comedy #MiromaGroup
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So pleased to share our sister agency, Fold7Design's, new work for [REDACTED]. The visual identity designed to harness the spirit of activism is combined with a dark-mode low-fi quality to appeal to the platform's developer base for a new Web3 movement and IRL event in Bangkok. With a nostalgic nod to earlier tech, from 8-bit simplicity to Y2K era clunkiness, [REDACTED] now looks to the future of AI and Web3. Congratulations to all involved Tom Munckton, Zoë Adams, Ben Gibbons, Jamie Herman! #branddesign #web3 #visualidentity #MiromaGroup
We find ourselves at a moment where big tech and governments are poised to regulate AI – further centralising control of the world’s most powerful technology. Visionaries, builders and pioneers from across AI and Web3 communities know that now is the time to play as a team, to act against the archaic infrastructure and closed source tech. It’s been a pleasure to partner with [REDACTED] an IRL movement that will draw the communities together in Bangkok November this year. Proud of our F7D team to have created such an immersive and irreverent identity system – built entirely to inspire the people at the heart of this movement. Discover more about what we’ve done so far and how we tackled the core identity challenge here: https://lnkd.in/edGPUuyT