FINITE

At what stage in your career did you start thinking about strategy? Juliette Aiken, CMO at Dotdigital, thinks its never too early to start thinking strategically. On the latest FINITE Podcast, Jodi and Juliette discuss 'how to make time for strategy.' Its easy to get swept up in the day-to-day of marketing leadership and execution. How can you encourage strategy within teams, and prioritise it yourself? Strategy is what helps drive teams forward, innovate within the sector and build truly successful marketing functions. Listen on Apple Podcasts: https://lnkd.in/eTWt4EeK Or Spotify: https://lnkd.in/ekxR-MqA

How many messages do your B2B campaigns have? Are you remembering to K.I.S.S? Keep it simple, stupid? It was amazing to see so many familiar and new faces at our webinar last week! We heard from Clarity's Alex Judd and Marie-Louise Banks on using creativity to boost lead generation. Alex shared insights on how to use B2B messaging effectively, while Marie shared the best B2B ad formats in 2024. If you missed it, reach out to Jodi to gain access to the full recording and summary content. 

Think creativity is just for brand marketers? Think again! There's only one week to go until our next webinar. You'll learn how to increase the effectiveness of your performance campaigns to boost lead generation in H2 and meet your targets. Master the art of B2B marketing creativity by signing up here: https://lnkd.in/gtua-AtQ

We've all heard that the Net Promoter Score can predict customer retention and growth, but does it does it actually work? On the latest FINITE Podcast, Jodi speaks to Professor John Dawes of the Ehrenberg-Bass Institute, who busts marketing myths around #B2B customer acquisition and retention. - Does NPS actually predict growth? - Are long-term customers less price sensitive? - Should B2B enterprises focus on customer retention? Listen to the full episode to learn more about customer acquisition and retention, and which companies should focus on more. Listen on Spotify: https://lnkd.in/enmASe6T Apple Podcasts: https://lnkd.in/ebVvsrkZ YouTube: https://lnkd.in/ebqKKNEy

Meet the speakers of our next FINITE webinar on using creativity to hit H2 lead gen targets! Introducing Alex Judd, Head of Insight at Clarity... Applying the latest effectiveness principles and audience-first insights, Alex provides a transformative "lightbulb moment" for businesses: turning their marketing and communications investments into profitable ventures. From Santander to McKinsey, Henkel to Amazon Freight, Alex uncovers and exploits opportunities to win the market. Interested in attending? Sign up here: https://lnkd.in/g4Xe-pMG

Meet the speakers of our next webinar! Our expert guests will help you reach your H2 lead gen targets by infusing creativity into your performance marketing campaigns. Introducing Marie-Louise Banks... Marie has over 10 years account handling experience, specialising in digital marketing. Marie has experience in helping clients implement integrated marketing strategies and working on large scale content campaigns. She currently leads Clarity’s content studio, driving creativity and quality control across their content specialisms. She is passionate about mixing data and creativity to deliver results. Her previous clients include Coca-Cola, Jaguar Land Rover, Unilever, Twentieth Century Fox, Amex, Legal & General, IHG and HSBC. Interested in attending the event? Sign up now: https://lnkd.in/g4Xe-pMG

Are you worried about Google's upcoming change to third party cookies? 😬 Worry not! Humans, especially B2B marketers 😂, are good at handling change. On the latest FINITE Podcast, Jodi had the pleasure of interviewing Nohar Zmora, VP Brand and Strategic Marketing at Kaltura. Nohar gave an insightful take on cookie deprecation, with tips on how marketers can adapt their strategies and overcome this hurdle. Whether you've been relying on third party cookies for 20 years or 2 years, this episode is for you! Listen on Spotify: https://lnkd.in/eMvWHPnW Apple Podcasts: https://lnkd.in/e4eq-vtb

Sick of creating boring B2B ads and content? According to our recent survey, performance marketing is losing its lead gen power. Our next event will give you the tools to increase the effectiveness of your performance marketing and hit your H2 lead gen targets. You'll learn how to use creativity in your B2B ads, the best formats to use, and what effective messaging looks like. Register here: https://lnkd.in/g4Xe-pMG We're excited to bring this event in partnership with Clarity, the global digital marketing & communications agency

What is the product-market fit curse? And how can customer data break it? Jodi was delighted to be joined by Jim Turner on the latest FINITE Podcast. Jim is the SVP of Customer Experience at Exclaimer, where he has used customer data to transform the marketing function and wider business. Customer data can be used, not only to enhance loyalty, but to boost acquisition and growth. Businesses become stale when they don't use customer insights. Don't let that happen to yours! Listen to the FINITE Podcast on Apple Podcasts: https://lnkd.in/eyxSyink Spotify: https://lnkd.in/eyZVjkD7 YouTube: https://lnkd.in/eKNzKq_b

Do you get distracted when listening to podcasts? Audio-only not your style? You're in luck! The FINITE Podcast is on video too, so check out our collection of hard-hitting B2B marketing episodes. This episode on marketing reinvention with Bruno Bertini will knock your socks off. Watch it now: https://lnkd.in/e3xvVnPb