Experience12

Develop:Brighton roll call! We will be representing down in sunny Brighton on Wednesday and Thursday in the form of: John Bibby🔜Develop Brighton - Games Business Manager Rob Harris - Games Account Manager Chris Whittle - Founder Want to meet up to talk UK, EU or Global events and activations? Drop us a line! (It is going to be sunny right? RIGHT? ☀ 😎 🤞)

🔥 POP CULTURE MARKETING TRENDS SUMMIT CONTENT DROP 🔥 We're not at Cannes Lions International Festival of Creativity this year, but we're still here to spark conversations around #marketing and #creativity. So, get ready to dive into the latest and greatest in #popculture marketing trends! 🚀 We've just released an exclusive report from the Pop Culture Marketing Trends Summit, and it's packed with insights and trends that will keep you ahead of the game. 📈 Want to learn more? Get in touch! We're always eager to connect and collaborate. Follow us to stay updated on agency escapades and future summits. Looking forward to hearing your thoughts in the comments below ⬇ With HUGE THANKS 🙏 to our contributors and panellists: George Bateman, William Higham (Next Big Thing Consulting), Sophie Gilligan (The London Book Fair), James Field, Kat McKenna, Nina Douglas, Mike Holman (Diamond Comic Distributors, Inc, Sarah May kao, Amie Smith (Big Games Machine), Charlotte Willis (Diva Agency), Chris Whittle, Clare Bateman-King, Kahlil Schweitzer (ReedPop), Folu Merriman-Johnson (Netflix), Andrew Partridge (Anime Limited), Sylvia Brendel (ITV), Hugo L. (AFK), Josh D. (BENlabs), Lucienne van Bokhorst (Diva Agency). + Special thanks to Teresa Heitor and Annie Byrne for their support. #trendreport #UKatCannesLions #CannesLions #TheBusinessofCreativity #MarketingTrends #PopCultureMarketing #InfluencerMarketing #ContentDrop #MarketingStrategy #IndustryInsights

🚀 CONTENT DROP WARNING 🚀   On May 24th, we hosted the first-ever Pop Culture Marketing Trends Summit at #MCMLondon in ExCeL London   As #PopCulture consumption and audiences rapidly evolve, so do we as an industry in response. On May 24th, The Pop Culture Marketing Trends summit brought together industry professionals and expert panellists to discuss the latest marketing trends in #film, #tv,, #games, #publishing, #comics, #events and #experiential . All set against the backdrop the largest gathering of the most important pop culture consumers in the #UK - fans.   📢 STAY TUNED 📢   Tomorrow, to coincide with the Cannes Lions International Festival of Creativity, we're sharing a #whitepaper distilling the essence of the summit and highlighting the key trends shaping our industry.   #PopCultureMarketing #MarketingTrends #whitepaper #CannesLions #ComicCon #IndustryInsights #marketing #comms #UKatCannesLions #BusinessofCreativity

Gaming has evolved from minority hobby to global powerhouse with a projected value of $312 billion by 2027 and an expected 3.24 billion players this year. As George Bateman, from Experience12, explains in our latest issue, it is therefore easy to see why the industry is about to become the latest battleground for big FMCG brands: https://lnkd.in/ed8VRbEV #gaming #FMCG #marketing

💥😎 MINISO Brings the Hype to MCM Comic Con's Pop Asia Zone! 💥😎  What an absolutely amazing start to MCM Comic Con today at ExCel London! 🔥 We're thrilled to share that MINISO's team had an electrifying kickoff as the proud sponsors of the amazing Pop Asia zone at this year's event. 🎉  From the moment the doors opened, our booth was swarmed by passionate fans buzzing with excitement. Unveiling our latest pop culture goodies went down an absolute treat - from our newest collections including Sylvanian Families, Decora Dollz, and Kirby, to fan favorite blind boxes and Sanrio merch, the hype was unreal! 🤩  But the real showstopper has been the Pop Asia zone itself - a vibrant celebration of East and Southeast Asian culture. From explosive dance crews setting the stage ablaze with high-octane performances to immersive workshops showcasing traditional arts, we've been fully submerged in the incredible talent and passion on display.   Day 1 flew by in a whirlwind of panels, photo ops, and non-stop epic geekery. London's love for comics, games, movies, pop culture, cosplay and more is simply unmatched! 🙌  This is just the start - get ready for more legendary MINISO moments as we continue to energize MCM Comic Con this weekend! 💫  #minisouk #loveminisouk #mcmcomiccon2024 #mcmcomiccon

 It's Summit-Eve. Last chance to join the Pop Culture Marketing Trends Summit at MCM Comicon tomorrow!   👉 Ticket orders close at 1700 today.   👉 x4 Reasons to attend: 1️⃣ To learn about the trends in pop culture marketing and comms across:   📚 #Publishing #books #comics 🎮 #Games 📺 #OnScreenEntertainment #TV #VOD #Film 🎪 #Events & #BrandExperience 📱 #Creator   2️⃣ To hear from expert practioners from Diamond Comic Distributors, Inc, ITV, The London Book Fair, Diva Agency, Netflix, BENlabs, Experience12, Anime Limited, AFK, Big Games Machine amongst others   3️⃣ To experience MCM Comic Con the largest Pop Culture fan event in the #UK in all it's glory at the wonderful ExCeL London (if you haven't been before, you should, it's a massive, fan driven bundle of positive energy that will leave you smiling, #cosplay optional).   4️⃣ To network with like-minded pop culture marketing and comms professionals. Sound good? Sign up.   EVENT LINK: https://lnkd.in/esK92J-d CODE: LINKEDIN If you've already got your tickets see you there tomorrow morning!

After 6 months of meticulous planning, last week was finally time to put together our ambitious plans for the Canon EMEA stand at The Media Production & Technology Show. ✅ With a stand twice the size of the previous year, it meant twice the amount of kit, twice the cables, and twice the ambition. But incredibly proud to say we pulled it off! 💪🏻 Featuring a fully fledged live production multi-cam area - with a chance for customers to show off their Guitar Hero skills - and an actual purpose-built podcast recording studio (in collaboration with Broadcast Bionics intelligent software), showing how Canon's unique multi-cam solution can help you achieve visually stunning podcasts and live productions.🎥 This was also a first chance for me to take my DoP skills from my background in the filmmaking and video production industry, and design and rig a bespoke lighting setup for the whole stand to really help the image shine on camera. ⚡ Something a little different from lighting corporate interviews and brand films! A huge thank you to my fantastic core team who helped us piece this stand together Graham Payne, Barry Griffin, Charlotte Hoad, Ron Wilde, Barrie Street along with the team over at Experience12 and of course the wonderful brands who helped us achieve the full package! Question is: how do we beat this next year? 🤨 Special thanks to: Tim Constable at Sennheiser & Georg Neumann GmbH Begüm V. & Jason Stewart at Aputure Europe / amaran Paul Bryan & Paul Hill at Videndum Media Solutions Niky Itzhaki at ABonAir - Wireless Live Video Paddy Taylor, Matt Bryan, Nic Mason, Ryan Edwards at Mark Roberts Motion Control Canon EMEA Pro ATOMOS #canon #tradeshow #ptz #multicam #liveevents #teamwork #ambitious #liveevents #provideo

📣 CALLING ALL POP CULTURE MARKETERS 📣 Join us THIS FRIDAY morning (24th May) at the MCM London Comic Con at ExCeL London for the first ever POP CULTURE MARKETING TRENDS SUMMIT What is it? It's x5 panels on Pop Culture Marketing Trends in: 📚 #Publishing (#books, #comics) 🎮 #Games 📺 #OnScreenEntertainment (#TV, #VOD & #Film) 🎪 #Events & #BrandExperience 📱 #Creator 🎟 EVENTBRITE FOR FREE TICKETS: https://lnkd.in/e8_qWyfV ACCESS CODE: LINKEDIN CONTRIBUTING PANELLISTS INCLUDE: William Higham(Next Big Thing Consulting) Sophie Gilligan (Marketing Manager, The London Book Fair) James Field (Film & Ents Marketing Specialist) Sylvia Brendel (Head of Publicity: Streaming and Curation, ITV) Folu Merriman-Johnson (Manager, Creative Marketing  |  UK Scripted Series, Netflix) Andrew Partridge,(CEO, Anime Limited) Sarah May Wellock (Games Community & PR Expert) Amie Smith (Senior Account Manager, Big Games Machine), Clare Bateman-King ,(Film Producer | Event, Marketing and PR Manager) Kahlil Schweitzer, (Event Manager, MCM Comic Con) Lucienne van Bokhorst (Global Influence Manager, Diva Agency) @Hugo Le Gurun (Head of Talent Management, AFK) Josh D. (Associate Director, Client Services, BENlabs) As well as our very own Chris Whittle, George Bateman & John Bibby plus more still to be announced See you there! #PopCultureMarketing #Marketing #TrendsSummit #IndustryInsights #Event #marketing #comiccon #popculture

ARE YOU READY TO SUMMIT? Two weeks TODAY on Friday 24th May we'll be hosting the inaugural Pop Culture Marketing Trends Summit at MCM London Comic Con at the ExCel London. The summit is a morning of panels discussing marketing trends across: 📚 Publishing (books and comics) 🎮 Games 📺 On Screen Entertainment (TV, VOD & Film) 🎪 Events and Brand Experience 📱 Creator We're currently finalising the panellist line-up which we'll be announcing over the next two weeks in the run up to the summit but there are still a couple of opportunities to get involved. If you'd like to put yourself forward (or recommend someone else) to join a panel please get in touch with Chris Whittle More details on the LinkedIn event below which links over to the Eventbrite page to register for tickets. Spaces are limited so please sign up early to avoid disappointment! TICKET ACCESS CODE: LINKEDIN #PopCultureMarketing #TrendsSummit #StayAhead #IndustryInsights #GetYourTicketsNow #london #comiccon

Today's the day! We'll be LIVE from 4pm, discussing the what, why and how of building brand fandom and loyalty in the gamer community. ℹ️ What's it about? What makes a gamer Why brands should look to enter the video games space How brands can begin to engage this audience 📈 Who's it for? FMCG, Automotive, Tech, Beauty and other non-endemic brands interested in the video game space 🗣 Who's speaking? Kerry Morrow, Senior Media Manager at Dominos Sarah May Wellock, Community and PR Expert at King, SEGA, Bethesda, Sony Chris Whittle, Founder at Experience12 And me! 📆 When is it? Today from 4pm to 5pm GMT 💻 Where is it? A live webinar hosted on Zoom 🔗 Sign up here: https://bit.ly/3Wdg6dh #Webinar #VideoGames #Marketing #Gamers #PopCulture