EssenceMediacom UK

Congratulations to our clients Boots UK, Paddy Power, Quality Meat Scotland, and Flutter Entertainment on being shortlisted at this year's Newsworks Awards.🎉 It's amazing to see our collaborative work with our clients be recongised across a range of categories such as Best Content Partnership (Small Budget), Best Tactical Ad, Best Contextual Campaign, Most Effective Campaign, Best Social Impact Campaign, and Advertiser of the Year. Congratulations also go out to GroupM, Wavemaker UK, T&Pm, and Mindshare UK on their shortlists. Best of luck to everyone at the awards ceremony in December! To see the full shortlist, click here👉 https://bit.ly/3AqpamV #NewsworksAwards2024 

It's amazing to see Mindshare UK's #Huddle2024 come together and what a great day it was!🎉 Congratulations on a successful day filled with enlightening sessions, engaging workshops, and a host of activities. 👏 We look forward to next year!

The acclaimed 'Thinkbox Profit Ability 2' study is now available to download in full! 👏 'Profit Ability 2' emerges as the latest benchmark in advertising effectiveness, offering media deep dives, insights from sector specialists, and new evaluations of risk associated with advertising investments. Working alongside Thinkbox, Ebiquity plc, Gain Theory, Mindshare UK, and Wavemaker UK to craft this comprehensive report on the effectiveness of advertising has been an extraordinary journey. A special shout out to our very own Olga Zaitseva, Jane Christian, Richard Kirk, Nicola Ashley, Andrew Monks, Mark Stephenson, Steve Gladdis, and the entire econometrics supergroup, on their contributions to this publication. Grab your copy of Profit Ability 2 here👉 https://bit.ly/3O3aKfl

We're delighted to share that our client Betfair has been awarded the Best Digital Campaign at the 2024 Wires Awards!🎉 In collaboration with GroupM, we're delighted to have won this recognition for our client with a data-driven cross-channel campaign. Congratulations to everyone involved in this successful campaign! 👏 Check out the full list of winners here👉 https://bit.ly/3Z0m7ew #WiresAwards ExchangeWire

Today launches the 2024 Tesco Christmas Campaign – 'Helping feed your Christmas spirit'.🎄✨ Tesco will remind the nation that they are here to help top up Christmas spirit in the lead up to the big day. In our hero TVC, we follow Gary's journey to Christmas with his world transforming to gingerbread as his Christmas spirit lifts. In partnership with Tesco and BBH London, the UK will be immersed in Gary's gingerbread world for seven weeks through an extensive, integrated media strategy that will reach 99% of the UK. With gingerbread-scented magazine cover wraps, disruptive AV formats, and interactive social media elements, customers will be able to interact with the gingerbread world. At the core of our strategy is Clubcard data, enabling us to execute our most tailored audience approach yet, with 25% of our campaign driven by first-party data. Through strategic partnerships and innovative formats, we've maximised the potential of our media partners and their platforms to present Tesco Clubcard members with a variety of rewards throughout the festive period. Keep your eyes peeled for the ad airing tonight at 8.15pm on ITV and Channel 4! View the full film here https://lnkd.in/evgQ_Vj9  👇👇👇 Helping #FeedYourChristmasSpirit #Tesco #TescoChristmas

Our Managing Director of Creative Futures, Dan Wood, recently spoke with shots about the exciting world of branded entertainment. Dan delves into the LEGO Group's latest collaboration with Pharrell Williams and explores how other brands can follow suit. Read the full article here👉 https://bit.ly/3Z1sSNg #BrandedEntertainment #CreativeFutures #Media

Last week, our very own Nicola Marsh starred on the We Built This City Podcast! In this episode, Nicola shares the inspiring story of her career in Media and how it led her to become Managing Director at EssenceMediacom North. Listen to the podcast here👉 https://bit.ly/4hGuRhe #Podcast #MediaJourney #Careers

We are delighted to announce that Avelon Thompson, our Head of DEI, alongside Matthew Chew, Europe Influencer Media Lead, has been nominated for the Media For All [MEFA] Diversity and Inclusion Awards. Our work on the QVC "Menopause Your Way" campaign has also been shortlisted in the Inclusive Media Planning & Buying category. Congratulations to Avelon, Matthew, and the QVC team on this remarkable accomplishment and we wish them the very best of luck for the awards ceremony on the 19th of November! 🤞 #MediaForAll #DiversityandInclusion #Awards

Today Boots UK launch their 2024 Christmas campaign "The Christmas Makeover" - unleashing the magic of beauty with actor and Bridgeton star, Adjoa Andoh as Mrs. Claus in a wonderland of Boots beauty.✨ The film follows Adjoa as she leads her trusty squad of beauty elves in her Christmas "Werkshop", reminding viewers that Boots has a present for every kind of beauty enthusiast. Working with Boots UK and our The Pharm colleagues, we have planned a fully integrated campaign that will run for seven weeks across TV, Radio, Cinema, Print, Social, OOH, and Online. We have put innovation at the centre of the strategy, testing brand new media tactics within OOH, Gaming, Social and more! 50% of our media will be powered by Boots first part data and 91% of the Boots target audience will be reached across the AV landscape. Catch the TV ad airing tonight at 9.30pm on ITV1! View the full 60s film here https://lnkd.in/dGGfVqmH 👇👇👇 #Boots #BootsChristmas #TheChristmasMakeover #MakeMagic

Congratulations to our clients Sofology, Absolute Collagen and Royal Canin on being shortlisted at this years UK Search Awards!🎉 It's great to see our clients shortlisted across a range of categories such as Best Use of Search - Retail / Ecommerce (SEO) (Large), Best Use of Search - Health (Large), Best Integrated Campaign (Large), Best Use Of Search - B2C (SEO) (Large) and Best Use of PR in a search campaign (Large). We also extend our congratulations to our sister agencies Mindshare UK, Wavemaker UK, and T&Pm for their well-deserved shortlists. We look forward to finding out the winners on December 4th! Check out the full shortlist here 👉 https://bit.ly/4eiYG4y #UKSearchAwards We Are Search