European Letterbox Marketing Association (ELMA)

Retailers Face Headwinds as Consumer Confidence Wanes A recent decline in retail volumes is signaling that the impact of inflation is far from over. Consumers remain cautious in their spending, opting for essentials over discretionary purchases. As the cost of living continues to bite, retailers must adapt their strategies to navigate these challenging times. https://ow.ly/RsEf50SYfGI #Retail #ConsumerSpending #Inflation #Economy

Retail Revolution: Generative AI Reshapes Shopping Get ready for a shopping makeover! Forbes explores how generative AI is transforming retail: - Personalized Recommendations: Forget browsing - AI suggests items you'll love. - Virtual Try-On: Ditch the changing room - experiment virtually! - AI-Powered Content: Captivating product descriptions & visuals = higher engagement. - 24/7 Support: AI chatbots answer your questions anytime, anywhere. - Optimized Inventory: AI predicts demand, ensuring you have what you need. Generative AI offers a wealth of benefits: - Boosted Customer Experience: Personalized journeys & interactions drive satisfaction & loyalty. - Increased Efficiency: AI streamlines processes, cuts costs, and frees up resources. - Competitive Edge: Early adopters will stand out in a crowded marketplace. The future of retail is personalized, data-driven, and AI-powered. Are you ready? How will AI change your shopping experience? Share your thoughts! https://ow.ly/ou9T50SXnpx #GenerativeAI #RetailTech #FutureOfShopping

Norwegians Fuel Cross-Border Shopping Spree Cross-border shopping is booming in Norway! A staggering 12.9% increase in spending was recorded in the first half of 2024. This surge is attributed to several factors, including increased travel and a favorable exchange rate. Retailers and policymakers must take note of this trend to understand its implications for the Norwegian economy. Let's discuss the potential impact of this trend on the Norwegian retail landscape! https://ow.ly/ZiK350SXlMW #Norway #CrossBorderShopping #Retail #ConsumerBehavior

More than a third of all medium-sized companies use addressed advertising mail - a record high in recent years! From the consumer's point of view, personally addressed advertising mail is best suited for vouchers and price promotions. 💰

Tesco's Winning Streak Continues: Market Share Soars! Tesco is on a roll! The UK's grocery giant has reported market share gains for an impressive 12 consecutive months, solidifying its position at the top of the supermarket sector. According to Kantar, Tesco now holds a commanding 27.6% market share, outperforming rivals like Sainsbury's and Asda. This consistent growth is a testament to Tesco's ability to adapt to changing consumer needs and outmaneuver competitors. Let's discuss the factors contributing to Tesco's success! https://ow.ly/aCFa50SWwlf #Tesco #UKRetail #MarketShare #Grocery #ConsumerTrends

Rethink the Grocery Aisle: Groceryshop 2024 The traditional path to purchase is changing! Shopper behavior is more complex than ever, driven by factors like AI, social media, and economic uncertainty. Groceryshop 2024 is the place to be to explore this evolving landscape. Industry leaders will gather to discuss strategies for navigating the new shopper journey. Let's redefine the future of grocery shopping together! Don't miss out! Secure your tickets now: https://ow.ly/86rq50SVxeV https://ow.ly/VMOi50SVxeU #Groceryshop #Retail #ShopperJourney #PathToPurchase

Amazon vs. Temu: A Battle for Shoppers' Wallets The e-commerce landscape is heating up! A new study explores how consumers compare Amazon and Temu: - Price is King: Temu's ultra-low prices are a major draw for budget-conscious shoppers. - Product Variety: Amazon boasts a wider selection, while Temu offers unique and niche products. - Trust Factor: Amazon enjoys a stronger trust reputation, but Temu is gaining ground. - Customer Experience: Amazon's efficiency is unmatched, but Temu's community-driven approach appeals to some. As the competition intensifies, both platforms will need to adapt to changing consumer preferences. Which platform do you prefer, Amazon or Temu? https://ow.ly/wauU50SVwXV #Amazon #Temu #Ecommerce #ConsumerBehavior

Paris Olympics Fuel Food and Grocery Boom! The Paris Olympics is proving to be a goldmine for local businesses! New data shows a staggering 42% increase in food and grocery spending during the first weekend of the games. With visitors flocking to the city, restaurants, retailers, and local markets are reaping the rewards. https://ow.ly/nHkG50STzU1 #ParisOlympics #FoodAndGrocery #Retail #EconomicImpact

Make sure you get your ticket for the fifth International DDM Congress Leading experts, from a wide range of industries, will share their knowledge on how to act in a rapidly changing consumer market. You will experience concepts, trends and insights that will influence future product, brand and channel choices. Learn from the best, learn from the future! #doordropmediacongress #curiousyou #doordrops #haarlem https://ow.ly/rt2x50STyhS

Sainsbury's Speeds Up Shopping with AI and Self-Checkout Sainsbury's is revolutionizing the in-store shopping experience! The supermarket giant is upgrading 22,500 checkouts with AI-powered self-checkout systems. This tech upgrade promises faster checkout times, personalized offers, and improved efficiency.| Let's discuss the future of in-store shopping! https://ow.ly/Ss1A50SSFqZ #Sainsbury's #SelfCheckout #AI #RetailTech #CustomerExperience