Backslash and Dark Horses' ‘Future of Sport’ series continues with Chapter 3, which explores how the notion of fairness is changing. As progressive forces challenge old instincts around what is and isn’t fair, we ask: Who has the right to compete? Where do we draw the line when it comes to performance-enhancing advantages? And what level of physical and mental risk is acceptable? Download the full report below: https://lnkd.in/gVsQBgbW
Dark Horses
Advertising Services
London, Clerkenwell 7,236 followers
For those wanting to break away from the field
About us
We’re a creative agency for those that want to break away from the field. We work in the world of sport. A competitive and often cluttered space, where too often the same ideas surface. We pursue different. We believe that being different gives our clients an edge. That edge helps them break away from their field.
- Website
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http://www.darkhorses.com/
External link for Dark Horses
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, Clerkenwell
- Type
- Partnership
- Founded
- 2016
- Specialties
- Sports
Locations
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Primary
Get directions
3-11 Pine St
London, Clerkenwell EC1R 0JH, GB
Employees at Dark Horses
Updates
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Dark Horses' creatives Lara Hallam and Hannah Rendell talk to Creativepool about Nissan's commitment to electrification and carbon neutrality and why they're putting kids in charge in their latest campaign. https://lnkd.in/gCRB8uFe
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This week Dark Horses' CSO Matt Readman spoke to the Sports for Social Impact podcast about Sport in Times of Crisis. Listen to the full episode below👂 https://lnkd.in/gFpKaWx6
Sports for Social Impact: Sport in Times of Crisis (with Matt Readman, Dark Horses) on Apple Podcasts
podcasts.apple.com
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Ahead of the Olympics Dark Horses' Creative Director Adam Burns looks at the best and worst of the Paris 2024 adverts in City AM 👀 https://lnkd.in/gW2wr2Nf
Paris 2024 adverts: The best and worst Olympics commercials
https://www.cityam.com
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"Comedy has that glorious ability to disarm and engage, but also to provoke critical thinking." Check out Dark Horses' CEO Melissa Robertson in The Book Of Man. She talks about putting on a comedy night for Menopause Mandate at The Hippodrome Casino and how humour can get you taken seriously. https://lnkd.in/eurFg29C
Dealing with menopause - how humour can get you taken seriously
https://thebookofman.com
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"This Monday has us rocking up to the London Hippodrome, aka the Magic Mike venue." Dark Horses' creatives Hannah Rendell and Lara Hallam talk to Campaign UK about putting on the hottest comedy night of the year. Literally. https://lnkd.in/gGsbdCgF
Diary of a Young Creative: Happy Mondays
campaignlive.co.uk
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For anyone that missed it, check out Chapter 2 of 'Future of Sport' below. Here Backslash and Dark Horses explore the evolution of expressions of fandom. Chapter 3 coming soon!
In Chapter 2 of ‘Future of Sport’, we explore how and why expressions of fandom are evolving. But before we look at the innovations that are changing fandom, we must first understand the human behaviors that won’t change: a sense of shared fiction, reverence for athletic heroes, and the need for social identity. Download the report from Backslash and Dark Horses to learn why future strategies should be rooted in these fundamental motives of fandom to have true staying power: https://lnkd.in/gBTvDhvU #futureofsports #sports #sportsmarketing
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"They turned our assumptions into their truths, all in a positive and inspiring way." Dark Horses' creatives Hannah Rendell and Lara Hallam spoke to MediaCat Magazine about putting on a star-studded female comedy night for Menopause Mandate and the success of educating through entertainment. https://lnkd.in/gG82KzEp
Menopause: it’s a right laugh
https://mediacatmagazine.co.uk
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🚨 NEW WORK 🚨 Meet the Department of Futures: the new bosses of Nissan Formula E Team leading the brand towards an electric future. Well done to everyone involved at Nissan Motor Corporation, KNUCKLEHEAD and Dark Horses 👏
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"Don’t be afraid to humiliate yourself in front of your hero" Dark Horses' Creative Directors Josh P. and Sean Johnson share their experience of working with football megastars like Beckham, Messi and Kane. Read their guide on how to get the best out of them in shots https://lnkd.in/gWPmJNB9
How to create ads with football megastars | shots
shots.net