Captify®

Today marks the UK General Election 🗳️ But what can the shifts in consumer search behaviour tell us about what voters—and indeed consumers—have on their minds as they head to the polls? And what can brands learn from this? We’ve delved into our onsite search data to uncover the most significant trends observed in the run up to this election. Read Captify®'s newly released trends piece to find out more: https://lnkd.in/eHwe5-uA #consumerinsights #searchtrends #searchintelligence #shifthappens

The Captify® Australia team hosted a “Mood Shifting Spin” for some of their most energetic GroupM clients this morning! 💥 What do you do to shift your mood in the middle of winter? Knowing how a consumer is feeling is just as important as understanding who they are. Consumers make emotionally-driven searches every day and with machine learning we classify search signals to help brands discover and connect with audiences based on what they’re feeling in real-time. Would you like us to bring your team a mid-winter recharge moment when they need it most and learn more about Mood Targeting? 💜 Hit us up for a spin - [email protected] Gabby Mansour Mary Jo Surek Napasuda Pimthepa Rachel Bierley Chris Santoso Krish Raja Naphaly Siackhasone Alexander Soetrisno Shannia S. Jelynne Go Lorena Garcia Aranega Prerna Gahlawat Thea Yuan Lilly Morgan #captify #adtech #shifthappens #searchintelligence #moodtargeting

🌴 Curious about Cannes? Get the inside scoop at sfBIG's upcoming event. Join us as Captify®'s SVP of Sales, Rachel Klausner, teams up with industry experts from Yahoo, Lenovo, Digitas North America, Carat, and more. This stellar lineup of speakers will delve into the hotly-discussed topics and trends on the agenda at Cannes, and explore why the festival offers unique opportunities to connect with the world's advertising industry. Don't miss out—grab your ticket below. #cannes #networking #industryevents

And that's a wrap for Captify® at Cannes 2024 😎 We had an unforgettable week connecting with clients, partners and industry friends from all corners of the globe through insightful content sessions and networking events at the Captify Villa. A huge thanks to everyone who joined us, especially the leaders who shared their expertise on addressing industry shifts, including cookieless, curation, the growth of CTV, and more at Captify's VIP Lunch—as well as those who attended our Poolside Soirée. We're also proud to have been part of the Digital Leading Ladies Lunch, supporting digilearning and their talent from #GirlRise. Until next year Cannes 🌴 you've been a blast! #captifyatcannes

Help! We need to get our Australian Managing Director Krish Raja out of Jail today. ⛓️ 70+ people from the industry will be getting locked up overnight tonight as part of the UnLtd. Adland Bail Out event. The purpose of this event is to raise funds and awareness for breaking the cycle of youth incarceration. Did you know? • 8,982 young people aged 10-17 were under youth justice supervision during the year in Australia (AIHW, 2023) • Whilst First Nations people represent only 4% of Australian population, 57% of young people in detention are First Nations young people (AIHW, 2024) • Imprisoning young people causes a ‘revolving door’ of incarceration with 85% returning within 12 months when released from sentenced detention (AIHW, 2023) • It costs over $1 million per year, per young person in prison in NSW (NSW Parliament, 2023) In order for the inmates to be released, they need to raise $1,250 bail each and the countdown is on. Use the link to donate and bail them out of jail - https://lnkd.in/gj6fiuzn

Did you feel a strong need to recharge after attending an epic ad festival? 🔋 That feeling of happiness, knowing you missed out on party invitations, new opportunities, or the latest social media updates and influencer trends because you intentionally disconnected, is called JOMO (Joy Of Missing Out) Gen Z tends to unwind with a digital detox, whereas Millennials prefer connecting with close friends to fill their energy cups. Uncover more shifting audience insights by reaching out to [email protected] #captify #searchintelligence #adtech #shifthappens #moodtargeting

"It feels like the traditional media model is breaking quite significantly. There are clients walking away from all forms of mass media to move spend through [more targeted] digital channels. A couple of years ago you would not have seen a large brand do that.” Shift in the industry is happening, and for those who want to catch their breath after a shaky few years, think again. Captify® Australia’s Managing Director Krish Raja hosted a panel discussion B&T's Cannes in Cairns event alongside PHD’s Simon Lawson GAICD iProspect’s Marcelle Gomez and ex-Googler Paulo Maranhao. Read on to stay ahead of the industry shifts. https://lnkd.in/g6DFwCjr #shifthappens #captify #cannesincairns #adtech

The Captify® team is thrilled to be back on the French Riviera next week. We have an epic week lined up, filled with insightful discussions, opportunities to connect with industry leaders, and a touch of poolside fun 😎 💡 We're proud sponsors of the Digital Leading Ladies Lunch, where our very own Chief Product Officer, Amelia Waddington, will be speaking and networking with incredible women across the industry. Huge thanks to digilearning for letting us be part of this amazing event 💫 📺 Amelia will be also be joining Experian's video series, diving deep into the topics of Identity, CTV, and navigating a cookieless future. Stay tuned! 👥 We're hosting our exclusive 'Shift Happens' VIP Lunch at the Captify® Villa, featuring a stellar lineup of industry leaders from KINESSO, Reckitt, Index Exchange UK, Expedia Group, Broadlab, FreeWheel, and DIRECTV. Special thanks to Ad Age for moderating one of these panels discussions and our partners at Index Exchange UK. 🌴 Wrapping up an action-packed week with our invite-only Poolside Soirée! We're looking forward to connecting with industry friends and peers poolside and enjoying bespoke beats mixed by our legendary Captify at Cannes DJ. See you on the French Riviera 😎 #captifyatcannes #events

Today, Captify® announces a new partnership with Relo Metrics to bring Captify's Search Lift measurement to the world of sports sponsorship. For the first time, sports teams, leagues and brands will be able to understand the direct impact of their sponsorship investment on consumer search behavior—redefining how impact and success are measured across the entire buying cycle. Commenting on the partnership, Isaac Gerber, Captify®'s Global Director of Insights & Analytics, said "Partnering with Relo Metrics offers organizations a unified metric that connects media valuation to measurable increases in search activity and interest. We’re confident that it will help brands significantly enhance the effectiveness of their sponsorship efforts.” Read more on Advanced Television: https://lnkd.in/gB49v-TS #searchintelligence #searchlift #sportssponsorship #captify #announcement

Excited to announce the opening panel that will kick off our exclusive VIP lunch in Cannes next week! Led by Captify®'s CPO, Amelia Waddington, a panel of industry experts from KINESSO, Index Exchange and Reckitt will join forces to delve into the most critical industry shifts—from cookies and contextual advertising to AI and beyond. Attendees will gain insights on how leading marketers balance staying true to their customers while driving tangible business outcomes. #captifyatcannes #canneslions #shifthappens #audiencetargeting #trends