Brainlabs

💫 Client Spotlight 💫 When Duke's Mayonnaise and Wright Brand Bacon teamed up, the mission was simple yet ambitious: make National BLT Day the event of the summer. We helped craft a co-branded campaign that perfectly united these Southern staples, leveraging key seasonal moments to drive major results. Our approach used Instacart Ads to capture shoppers, with mouthwatering creative. The outcome? 🥇 A standout success with a 9.6x return on ad spend (ROAS) and a surge in new customers enjoying this classic pairing. Huge well done to Chris D'Onofrio, Lane Sharpe, Luke Fisher and the Brainlabs team for bringing this delicious campaign to life! 👏 Link to read the full case study here: https://lnkd.in/eG2hpW7h

Ready to level up your marketing game? 🎮 Join brands such as Unilever, EE, Aston Martin, EA Sports, Deliveroo, and more, to learn how to cut through the noise and supercharge audience engagement… with only 42 days to go until the C word, you won’t want to miss it! 🎄 Register now to hear from our expert panel of industry giants 👇 https://lnkd.in/eJNyuNzY

Google's new testing feature for Performance Max is taking transparency in AI-powered ad buying to a new level. 🛠️🔍 Andy Goodwin, Brainlabs' Senior Head of Practice for Paid Search, shared his thoughts with ADWEEK on how these enhancements help advertisers optimise performance with real-time insights, while navigating the complexities of automated campaign delivery. Link to read the full article here 👉 https://lnkd.in/entTDEet

We've been shortlisted for ONE-TWO-THREE-FOUR categories in the 2024 AdNews Australia Agency of the Year Awards. 💃🪩🕺 The categories we've been recognised for are: 🚀 Digital Agency of the Year 🤖 Best Use of AI & Technology 📈 Best Use of Data in Campaign Planning ❤️ Employer of the Year (>75 Employers) This recognition is a testament to the incredible work of our entire team at Sparro by Brainlabs. We're so proud of our growth over the last 12 months and the impact our people have helped drive for our clients. We're particularly grateful to the team at Greencross Vets, with whom we are nominated in the AI & Tech and Data in Campaign Planning categories. Our work together has been genuinely amazing and we're thankful for the trust placed in us.

HIGH SCORE: 🏆 PERFORMANCE AGENCY OF THE YEAR 🏆 We're proud to announce that Sparro by Brainlabs has been named Performance Agency of the Year at the 2024 B&T Awards! It's been a monumental year for us — we joined Brainlabs, grew to over 120 people, introduced new unique-in-market services, and drove billions of dollars in revenue for our clients. We're so proud of everyone who has made this possible, including our entire team, our clients, and our industry partners around the world. We couldn't have done this without all of you. The cherry on top: Jack Nimble took out Production Company of the Year! This was a monumental achievement for the whole team and has been 5 years in the making. We're so happy to see their incredible production work recognised as among the best in the world.

We’re thrilled to share that Sparro by Brainlabs has been awarded Google’s Agency Excellence Award for Measurement Solutions in AUNZ! This award recognises the game-changing results we've driven for our clients over the last 12 months — built on years of investment in our data science capabilities. We've developed privacy-first tracking solutions, Causal Impact studies, Customer Lifetime Value models, and unique Predictive Performance models all in-house. With these tools, we're helping clients across industries reach the right customers, at the right time, with the right products and services. Our partnership with The Blue Space has shown just how powerful a truly data-driven strategy can be. In an industry where the buying journey is long and opaque, we've helped them understand their customers and products better than ever — co-developing a strategy that goes beyond advertising channels and has affected whole-business change. The result: a 26% increase in paid media profit, while spending 4% less. You can read more about this in the case study linked in the comments. A huge thank you to our talented team, our partners at Google, and The Blue Space for making this recognition possible!

Welcome back to your monthly dose of #Brainwaves 🧠 🌊 Influencer Insights! Our November edition looks into: 🎮 Level Up: Crucial lessons in audience engagement from the gaming industry boom. 〽 Why the 'billboard' approach to influencer marketing may be missing the mark with consumers. 🎶 TikTok's exciting new partnership with music distribution platform, UnitedMasters and what this means for featured artists. 💫 SKIMS offers a masterclass in leveraging cultural moments, through timely celebrity partnerships.  💻 How to do multi-channel marketing (hint: it’s not just two platforms). Interested in learning more? Subscribe to our newsletter today! #InfluencerMarketing #GamingEvent #GamingWebinar #IndustryInsights #SocialMediaTips #Gaming #SKIMS #DigitalMarketing

The gaming industry is expected to be worth a massive $213.3 billion by 2027 🎮 This success has been driven by gaming brands' ability to cement themselves in modern culture, create enthusiastic communities, and build true brand advocacy that defines trends. Join us on 21st November as we explore the lessons in audience engagement that brands can learn from this recent boom. We're excited to hear from industry experts at Dovetail Games and Ubisoft Mainz, as we share inspiration to level up your marketing in 2025. Save your space here 👉 https://lnkd.in/eJNyuNzY 

Our VP of Paid Social, Jonathan Molina, and Managing Director & NAMER Practice Lead, Influencer Marketing, Heather Green, recently represented Brainlabs on a couple of panels at LinkedIn’s Indie Agency Summit in NYC! Jon dove into 'The Road Ahead for B2B Measurement,' breaking down why effective measurement is fundamental to business growth. Meanwhile, Heather joined the 'B2B Thought Leadership is Here to Stay' panel, sharing how impactful thought leadership fuels long-term success. A huge thank you to LinkedIn for having us and giving us the chance to share our perspectives alongside some incredible industry peers! 🙌

Marketing leaders - it's time to up your creative game! 🚀 In her latest piece for Marketing Week, our very own Sue Unerman breaks down why marketers need to embrace creative leadership. 👏 Read the full article here: https://lnkd.in/e5Z7meiE #digitalmarketing #strategy #creativity