We couldn’t be prouder of our account manager, Faith Lorainey, for being named one of Campaign UK’s Faces to Watch 2024. 🔥 Since joining BDB, Faith has crushed it, managing creator campaigns for some of our largest clients, including PepsiCo, LVMH and Unilever. Not only that but as a founding member of our innovation unit, Muse, she has led trailblazing generative AI creator campaigns for iconic brands like Versace and Loewe. Her passion, drive, and commitment to always go above and beyond are what truly set her apart. Read the full interview in the comments. #advertising #adland #marketing #risingstar
Billion Dollar Boy
Advertising Services
London, England 17,666 followers
The Creative Agency for the Influencer Age. Offices in London, New York, and New Orleans.
About us
Billion Dollar Boy (BDB) is a global agency delivering advertising for the influencer age, with a team of influencer marketers across five offices. BDB harnesses the exceptional creativity of content creators and connects them with the world's most creative brands to deliver first-class influencer marketing campaigns. Since 2014 we have ensured that creative excellence is our company’s north star - empowering social media and changing the global ad business. BDB boasts in-house studio services for digital content and provides proprietary software services for marketing and influencer campaigns. BDB client campaigns have been shortlisted for and won Cannes Lions, Eurobest, Webby Awards, Influencer Marketing Awards, Digiday, The Drum and Shorty Awards. BDB clients include King, Unilever, PepsiCo, Heineken, and Ulta Beauty.
- Website
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http://www.billiondollarboy.com
External link for Billion Dollar Boy
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Influencer Marketing, Facebook Marketing, Digital Marketing, Influencer Agency, Influencer Events, Social Communications, Social Strategy, Instagram Marketing, Global Campaigns, Premium Brands, Microinfluencers, Creative Strategy, TikTok, Instagram, Creative Solutions, Creator Economy, Creator Marketing, Social Media , Marketing, and Advertising
Locations
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Primary
26-28 Bedford Row
3rd Floor
London, England, GB
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135 Madison Avenue
Floor 8
New York, NY 10016, US
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3901 Magazine Street
New Orleans, Louisiana 70115, US
Employees at Billion Dollar Boy
Updates
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It’s September, and we are back to routine… and trending on #TikTok with Sainsbury's. This autumn, Sainsbury’s has teamed up with influencers to help shoppers get back into routine after the summer holidays, all while staying on budget with Sainsbury’s Aldi Price Match products. The Harfin family took on the challenge and recreated a month of Friday night takeouts using Sainsbury’s Aldi Price Match products, showing that quality and value can go hand in hand. The video reached #3 on TikTok Studio. Check it out here: https://lnkd.in/e_ktgHxx #SocialMedia #Trending #InfluencerMarketing
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First came “brat summer", now get ready for #Britishcore. Influencers and posts celebrating British culture are trending on TikTok, according to analysis from the social media platform. Our co-founder and Europe CEO, Thomas Walters, shares his take on why social media users can’t get enough of all things UK. Discover more insights in Mark Sellman's feature in The Times: https://lnkd.in/ecxPMgAm #TikTok #SocialMedia #Trends
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Billion Dollar Boy reposted this
Last week, I had the absolute pleasure of delivering a workshop at 84 World HQ, chatting with their incredible talent management team about how Talent management agencies and Creator marketing agencies can give each other more value. It was such a joy to talk with like-minded passionate talent agents who share the same values as we do here at Billion Dollar Boy and FiveTwoNine. It was an incredibly enjoyable session, organised by the fantastic Chloe Wilson We’re so proud to be working with them and two of their amazing talent Lucy Edwards and Sophie Butler as founding creators on FiveTwoNine. https://lnkd.in/etNYAa5U You can find out more about the Key Takeaways from the session here - https://lnkd.in/efjfUh_J Always lovely to get face time with the team and have that ever important human interaction. Thank you so much to Chloe Wilson and all of the 84 world team for having me!
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Is joy the new marketing strategy? Discover how brands are leveraging creators to tap into the power of joy and build lasting connections with their audience. Insights by Emily Andras, Associate Creative at Billion Dollar Boy
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One in four creators want brands to ask permission before sending gifts. As brands prepare for the Holidays, creators told Billion Dollar Boy what matters most when it comes to influencer gifting: sustainable, personalised gifts with less packaging are top of the list. But it’s not just about the gifts. Creators want to build meaningful, authentic brand relationships while cutting down on wasteful gifting. Evie Barrett reveals our latest influencer gifting insights in PRWeek. Read more to discover how to upgrade your influencer gifting strategy: https://lnkd.in/eQYZMjVq #CreatorEconomy #InfluencerGifting #Holidays
One in four influencers want brands to ask before gifting
prweek.com
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What’s always trending on social? Implementing agile frameworks for trend-centric marketing. Learn how by registering for our webinar in partnership with TikTok on "Finding Unrivalled Success in TikTok Trends". Join us as we dive into the strategic considerations and practical workflows needed to effectively participate in trend-centric marketing, with BDB CMO Becky Owen and creator, Megha Singh. 🔗 Register via the link in the comments. 📅 Tuesday, September 10 NA: 10:00AM PT/ 1:00PM ET EMEA: 10:00AM BST #tiktok #webinar #whitepaper #creatoreconomy #trends #trendcentricmarketing #tiktoktrends
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We are thrilled to announce our upcoming webinar, in partnership with TikTok, on “Finding Unrivalled Success in TikTok Trends”. Join us as we dive into the strategic considerations and practical frameworks needed to effectively participate in trend-centric marketing, with BDB CMO Becky Owen and creator Megha Singh. 🔗 Register at the links in our comments 📅Tuesday, September 10th NA: 10:00AM PT/ 1:00PM ET EMEA: 10:00AM BST #tiktok #webinar #whitepaper #creatoreconomy #trends #trendcentricmarketing #tiktoktrends
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We helped #LiptonIceTea launch its first clothing collaboration with creator-founded streetwear brand #CruelPancake. Lipton Ice Tea is showing up in a fresh, surprising way to reach new audiences, genres and cultures by launching its first-ever fashion venture and brand collaboration. The 25-piece clothing collection, entitled “That Summer Feeling”, blends Cruel Pancake’s bold designs with Lipton Ice Tea’s refreshing brand identity. Creator and Cruel Pancake's artistic director, Hugo Philip, led the limited edition collection, drawing inspiration from a 90s aesthetic and Lipton Ice Tea’s natural association with summer. The brands co-created a pop-up event in Paris to launch the collection, and our 200 influencers are bringing that summer feeling with a global campaign. The fusion of Lipton Ice Tea's legacy with Cruel Pancake's cultural power and creativity shows the power of creator-led IP to connect in new, unexpected ways. It’s a bold statement and a call for all brands to rethink and re-centre the creators' vision to unlock new potential. Read more in ADWEEK: https://lnkd.in/gcvDzQvN – Thanks to the incredible and passionate CRUEL PANCAKE team: Hugo Philip, Manon Peyroth Dantan, Julie Tuan, Valentin LE PAGE, Clara Miliani, Adam Branca. Thanks to Victoire Binet (MSc) and April Adams-Redmond for such a fun brief and trust. And, of course, our team for making this trailblazing project a reality: Maxime Rozencwajg, Faith Lorainey, Helena French and Christina Drollas. #CreatorEconomy #InfluencerMarketing #Creators #BrandCollaboration
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Billion Dollar Boy reposted this
Lipton Iced Tea has brewed up their first apparel line in collaboration with streetwear brand CRUEL PANCAKE . The 25-piece clothing collection entitled “That Summer Feeling” made its grand debut at a pop-up event in Paris last month. Photographer and cinematographer Ludovic Zuili shot the campaign visuals at a photoshoot on the French Riviera. The photos include Gen Z models alongside older fashionistas such as 92-year-old Andres Garcia-Carro Crespo. As well as joining the trend of cross-sector collabs, Lipton’s fashion venture represents a shift in the beverage brand’s marketing strategy, as it expands beyond traditional advertising into lifestyle and creator-led spaces, Victoire Binet (MSc), global digital marketing director and brand engagement director of Pepsi Lipton, told ADWEEK. Read more: https://adweek.it/4dUSWho