Ad Net Zero

🌏 Happy Friday! Take a look at all the latest from ANZ...  🌱 A big thanks to ITV for hosting our Young Leaders working group in person this week - it was brilliant to run this workshop alongside the IPA (Institute of Practitioners in Advertising). Thanks for everyone for attending!  🌏 We heard key discussions pushing for change on Mindshare’s panel event ‘Oh no - not another acronym! Why the GMSF exists and how to use it to reduce carbon emissions and deliver better performing campaigns’. The panel featured Anthony Falco, Global Director Ad Net Zero, Leo Rayman (EdenLab), Lucy Mulchinock (Mindshare) and was moderated by Claire Gleeson-Landry (Good-Loop). 🌱 From last week, would like to share the brilliant ‘Meta Sustainability Workshop’ bringing together sustainability leaders from across the industry for key conversations on sustainability to push for progress. Anthony Falco shared The Global Media Sustainability Framework (#GMSF) and was joined on a panel by Marion Setiey LVMH, Ruth Stubbs, Wavemaker/GroupM and Lisa Barnes Meta to discuss media emissions measurement and the need for consistency across the industry.  🌏 Take a look at this! Jacqui Merrington at Mail Metro Media, has announced the launch of the Impact Fund, a new £100,000 initiative to support and amplify advertising that drives more sustainable behaviours, in partnership with The i paper and New Scientist. https://lnkd.in/eYtkFatp 🌱 Lastly, a big welcome to our latest UK supporter 51toCarbonZero and newest US supporter Ateliere Creative Technologies, it’s great to have you in the community!   #Sustainability #Advertising #ImpactFund #GMSF #Sustainableworkshops #YoungLeaders #GlobalMediaSustainabilityFramework

🎉 Happy Friday! Here’s all the latest from Ad Net Zero...  🌱 In case you missed it! Have a listen to ‘How Ad Net Zero is shaping the ad industry’s response to climate change’ in the latest episode of The WARC Podcast: 🌏 We are excited to announce that Rosi Croom, Communications Lead for ANZ, will be speaking at the Better Business Summit 2025, the third annual flagship conference by The Better Business Network taking place Wednesday 15th - Friday 17th January 2025. The theme for this year is Future Proof. Expect to hear Deep Dives and Keynotes, Actionable Workshops, Catalyst Conversations and Fireside Chats followed by a day of nature-based activities. Use the code SPEAKER20 to get 20% off your ticket: https://lnkd.in/dwDdm_Ye 🌱 Find out more about the speakers at this event: https://lnkd.in/eKfUu-py 🌏 Finally, we were delighted to have Venus Anderson, from Made in NY, as a guest in the Ad Net Zero US Action 2 Production group last week! Made in NY is a fantastic program operated by Brooklyn Workforce Innovations (BWI), that offers free training to help lower-income NYC residents from underrepresented communities break into the production industry! Find out more here:  https://lnkd.in/e_W8XEEC     #Sustainability #Advertising #BetterBusinessSummit2025 #SustainablePodcasts #Podcasts #ResponsibleProduction #MadeinNY

📣 Find out ‘How Ad Net Zero is shaping the ad industry’s response to climate change’. Have a listen to the latest episode of The WARC Podcast featuring John Osborn, US Director of Ad Net Zero, and Bill Wescott, Lead Climate Science & Policy Advisor, where they join WARC’s Ann Marie Kerwin to discuss the scientific and creative strategies behind implementing realistic steps towards a more sustainable business model. Listen on Spotify: https://lnkd.in/gvrZriqi Find out more here: https://lnkd.in/ddXqCMJP? #Sustainability #Advertising #Climateaction #sustainablepodcast #TheWARCPodcast

📣 Happy Friday! Here’s the latest updates from Ad Net Zero.., 🌱 Outsmart OOH launches Guide to Sustainability Best Practice, take a look: https://lnkd.in/ev7_hB5Y 📢 In the run-up to the #SuperBowl, Ad Net Zero US is urging all U.S. brands to measure their carbon emissions for Super Bowl ads. Utilise We Are AdGreen's free carbon calculator for production to measure your impact. Discover more here: https://lnkd.in/eCkFjwPy   🌏️ US supporter Givsly has crowd-sourced impact awards celebrating people and companies driving social impact and sustainability. We are thrilled to see several ANZ US and global supporters recognised and up for vote! https://lnkd.in/efdBqq9Y   🙌 And finally, we're delighted to welcome Bipolar Studio and Thallo as the newest member of the Ad Net Zero US community!

📣Happy Friday - and an especially massive announcement today... Yesterday marked the launch of Ad Net Zero Australia! 📣The AANA - Australian Association of National Advertisers, Advertising Council Australia (ACA), IAB Australia and the Media Federation of Australia (MFA) launched the Australian chapter, at the Greenhouse Climate Tech Hub of Salesforce Tower Sydney, taking Ad Net Zero's reach to territories accounting for 52% of global ad share 😲😲😲! 📣The launch event featured incredible panel: Alexandra Heaven (JCDecaux Australia), Anneliese Douglass (Nestlé), Caroline Oates and MFA Board member Michael Rebelo (Publicis Groupe ANZ), and moderated by James Greet, coming together to discuss the impact and acceleration needed as our industry tackles the climate crisis.   📣The initiative is backed by 25 foundation supporters across the industry: The Arnott's Group, Big Screen Video, Benedictus Media, dentsu, @Domain, Foxtel Media, Google, GroupM, IPG Mediabrands, JCDecaux, @Lion, Meta, Nestlé, News Corp Australia, @Nine, @NOVA, Omnicom Media Group, oOh!Media, Publicis Groupe, QMS Media, Scope3, SBS, @Val Morgan Group, XR Extreme Reach, and Yahoo. It is further supported by industry bodies such as Outdoor Media Association (OMA) and Commercial Radio & Audio (CRA). A massive day for ANZ and for the Australian industry. Well done to to all involved!! #launch #happyfriday #australia #adindustry #climateaction #climatechange #sustainability #advertising #adnetzero #anz #tradeassociations

Tickets are (SRSLY) flying off the shelves for this year's Campaign Ad Net Zero Awards ceremony, so don't forget to buy your table asap. It's going to be a great afternoon. You can book a table/seat here, as well as start getting some ideas for your next sustainable campaign from the UK and International shortlists ... https://lnkd.in/eP22GR4J Campaign UK #campaignadnetzeroawards #anz #adnetzeroawards #netzero #climateaction #businesstransformation #sustainability #sustainableevents

🎉 Happy Friday! Here's all the latest updates... 🌍 A big thank you to ITV for hosting ‘Project Planet Week’ and all the hard work that went into this! Featuring a panel discussion with Sebastian Munden and a ‘Project Planet Ideas Session’ with Elle Chartres who shared Ad Net Zero’s new Action 5 pilot. The pilot aims to help creative strategy and brand professionals support more sustainable behaviours in advertising and will form the basis for our brainstorming.  🚀 Now live! Matt Bourn shares his insights on ‘The magic ingredients for more sustainable consumer behaviours. Take a look here: https://lnkd.in/eSxNDNHy 📢 We are also excited to announce that Ad Net Zero UAE is now live on LinkedIn. Follow along the journey here: https://lnkd.in/ePe-bNNf  🌱 A warm welcome to our latest supporters from the UK Total Media and the US Brand Finance, it's great to have you on board!   📅 Don’t miss Elle Chartres next Tuesday at the Net Zero Festival 2024, where she’ll be on a panel discussing ‘New rules: Deep dive into regulating green claims.  Check out the agenda here: https://lnkd.in/evYcGYxd #ProjectPlanetWeek #NetZeroFestival2024

🚗 ♻ For this week's ‘Better Future Showcase’, we are sharing Renault's ‘Plug-Inn Business’ campaign, created with the agency Publicis Conseil. ♻ 🚗 To address the issue of too many electric cars and insufficient charging stations in France, Renault created the Plug Inn app to connect electric car drivers to home charger owners. In 2024, Renault Plug Inn redefined the app by transforming it into an easy solution for small businesses to connect with EV drivers. Through the app, business owners can order and install a plug-in charger, advertise their business. and attract more customers by offering a charging spot.   🌏 This solution not only pushed for sustainability, but also created a new way for small businesses, especially in remote areas, to put themselves on the map. A smart way of changing the small business economy by simply offering a charging spot.   Read more: https://lnkd.in/eTMx-vf8 Watch full ad here: https://lnkd.in/eGSshY5Y Agency: Publicis Conseil.  Brand: Renault  Awards: Silver Cannes Lions, Bronze Cannes Lions #BetterFutureShowcase #Sustainableadvertising #CannesLions #ElectricCars #PlugInn

🤸 It’s Friday! Catch up on all the latest from Ad Net Zero...  🌏 To kick things off, Sebastian Munden Munden, Chair of Ad Net Zero, was a guest editor at The Grocer this week and also did a brilliant interview for them on sustainability’s ‘competitive advantage’. Check it out here: https://lnkd.in/egP3JX7s 🌱 Advertising Week New York took centre stage this week, Ad Net Zero US co-hosted a day of programming on Monday at the #AWNY ScaleUp Lounge, focusing on the state of sustainability in the ad industry. John Osborn, US Director, highlighted the progress made on the Ad Net Zero Five Action Plan, especially with introducing the new #GlobalMediaSustainabilityFramework. This was a fantastic week featuring key insights from industry experts!  Find out more from the week here: https://lnkd.in/e9ztb2j9   💫 Ad Net Zero hosted a Showcase session with Channel 4 Planner, Thomas Schofield, and Head of Marketing, Nic Moran, who shared findings from their ‘Carbon Skidmarks’ campaign. Exploring how and why they made it along with key learnings other brands can take away when it comes to talking about the climate. Thank you for such a great session and to all our supporters who joined!   💚 A big thank you to Planet Mark for hosting a brilliant session on "Sustainability in Advertising: The Industry’s Path to Net Zero," With insights and practical guidance from Elle Chartres, ANZ UK Director and Planet Mark representative James Shorey on how to drive more sustainable behaviours within the advertising sector. 💡 Next week there will be more important discussions at Sustainable Brands, Join Ad Net Zero US for Monday’s workshop with Rachel Schnorr, Martin Bryan from IPG Mediabrands, and Bill Wescott, and again Rachel Schnorr on Thursday morning at the mainstage session calling brands to action! https://lnkd.in/eQA2iUdN

🌏 For this week's ‘Better Future Showcase’ we would like to share ‘The World's Ugliest Lawn’ campaign where Gotland and Stockholm agency, Differ, challenged the world and the norm of green lawns. The ‘World’s Ugliest Lawn’ encouraged the people to think about saving water by sharing images of their ugly dry lawns.  💧 This campaign set out to tackle the problem of vast amounts of water being used every day to water lawns for aesthetics. As the world becomes warmer, water scarcity has become a growing problem. To address this, the campaign celebrated not watering lawns for aesthetic reasons in order to protect the availability of groundwater.      People from across the world entered the competition by simply sharing a picture of their ugly dry lawns on Instagram with the hashtag. #worldsugliestlawn or by emailing the picture to Gotland. In the end, a winner was selected and awarded a prize  🏜️ This was a brilliant campaign that revoked that idea of keeping your lawn green and tidy and instead shed light on the power of simply doing nothing at all, in this instance, to do your bit for the environment! Find out more here: Region Gotland: https://lnkd.in/eDWaad9a   Credits  Client: Region Gotland  Client Team: Mimmi Gibson  Creative Agency: Differ Agency Stockholm  Production: Colony  Post Production: Colony Post   Awards: Shortlisted in the PR category of Cannes Lions. Silver in Spinn, Second round in One Show Green Pencil and a European shortlist in the ANDY Awards. #Sustainablecampaigns #waterconservation #CannesCannesCannes Lions International Festival of Creativity #ANDYAwards