6459 results for 'Globalization'

The Radical Reshaping of Global Trade

How companies can prepare for the new, fragmented, non-system that's replacing globalization.

Localizing in the Global Village: Local Firms Competing in Global Markets

This article is provided by the California Management Review.Local firms can compete with transnational firms if their actions are firmly based in the local culture, and if they move from local...

Globalization of Markets

This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may...

Harnessing the Best of Globalization

This is an MIT Sloan Management Review Article. The opportunities for businesses to become global are expanding thanks to rapidly emerging product markets, the worldwide race for talent, and the...

Lure of Global Branding

As more and more companies begin to see the world as their market, brand builders look with envy upon those businesses that appear to have created global brands--brands whose positioning, advertising...

Can Selling Be Globalized?: The Pitfalls of Global Account Management

This article is provided by the California Management Review.There is a strong current trend toward globalization of the sales function, driven by increasing customer power, initiatives in customer...