Tumblr Staff

🦀 clack clack clack 🦀

No one panic. The crabs are back. They’re helping us launch TumblrMart on web today, and will be bringing TumblrMart to Android and iOS very soon. You’re welcome.

What’s TumblrMart?

TumblrMart is your new storefront for gifting joy to your friends on Tumblr. We’re launching the mart with the ability to gift Ad-Free Browsing and this April Fools’ infamous “Summon Crab!” button, with more features to be added in the future.

You can now give someone the gift of:

24 hours’ worth of crustacean chaos ($2.99),
a month of Ad-Free Browsing ($4.99), or
a year of Ad-Free Browsing ($39.99).

You can include a little note with your present or even give anonymously—like the benevolent bestower you know you are.

How?

Find the blog you wish to gift, OR select it from the storefront during checkout.
You will see a small gift icon on their blog header. Click it.
A small menu will appear with potential prezzies. Choose one.
Enter your payment details, and hit “Pay now.”
The lucky user receives their present.
Celebrate. You just made someone’s dash more fun! Clack.

What else do you need to know?

TumblrMart is not the same thing as our Tumblr Shop…
You currently cannot buy items for yourself on TumblrMart. This is for gifting to other users only.
Gifted Ad-Free Browsing will begin automatically for the recipient, but users must activate their crabs by clicking or tapping the “Summon Crab!” button that will become visible to them at the top of their dashboard.
TumblrMart is available globally from today on web. A mobile release will launch soon, which means mobile users will, at long last, be able to join in with the crab infestation. Don’t say we didn’t warn you.

Anxious about online payment security? Check out this handy graph for total peace of mind. If you have questions, drop us a line on @wip or Support, or keep an eye out for more on @changes.

HUGE Theme Upgrades!

We just enabled a massive list of new Appearance Options for theme designers including Custom Fonts, Booleans (useful for toggling options), Custom Text (useful for enabling widgets), and Custom Images!

Some of these features are already available in Jacob Bijani’s and Peter Vidani’s themes, so try them out.

Designers - here’s a quick preview of what’s now possible:

<html>
   <head>
      <meta name="image:Background" content="https://static.tumblr.com/..."/>
      <meta name="image:Header" content=""/>
      <meta name="font:Body" content="Arial"/>
      <meta name="text:Flickr Username" content=""/>
      
      <style type="text/css">
         body {
            background: #2D567C url('{image:Background}');
            font: normal 14px {font:Body};
         }
      </style>
   </head>
   <body>
      {block:IfHeaderImage} <img src="{image:Header}"/> {/block:IfHeaderImage}{block:IfNotHeaderImage} <h1>{title}</h1> {/block:IfNotHeaderImage}{block:IfFlickrUsername}
         <div id="flickr_widget">
            <script type="text/javascript"
            src="http://flickr.com/widget?user={text:Flickr Username}">
            </script>
         </div>
      {/block:IfFlickrUsername}
   </body>
</html>

Tomorrow morning we’ll be promoting all the themes with these new options enabled, so hurry!

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🦀 *clack clack clack* 🦀

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🦀 clack clack clack 🦀