Key Deal
Buffalo Trace Distillery’s extension with the DP World Tour marks the first Official Marketing Partner agreement signed by the tour since it launched the category to mirror the PGA Tour’s own sponsorship portfolio.
Buffalo Trace Distillery’s extension with the DP World Tour marks the first Official Marketing Partner agreement signed by the tour since it launched the category to mirror the PGA Tour’s sponsorship portfolio.
SportBusiness Sponsorship speaks to PepsiCo marketing executives Adam Warner, Ciara Dilley and Mark Kirkham about the company’s sponsorship deals with the Uefa Champions League, EA Sports FC and Wrexham AFC.
BKT Tires created the ‘BKT Heartbeat Challenge’ campaign to drive fan engagement around a ranking of Euroleague’s most vocal supporters.
