Nominations

Here we go!

Make a Word backup of your entries, even before you press submit. Please!
Use code heneghan for public body entries

Entry is free for organisations with less than 5 paid employees, except if this is the work of an agency.

Nominations are €50 per category until May 2nd 2025

2025. Bulk discounts apply. Pay here.

For paid entries use the email address you used to pay for the entry as your code.

Agencies contact [email protected] for bulk nomination discounts.

We do not accept entries from Betting, tobacco, alcohol or military supply companies.

[email protected] will get us.
An email from [email protected] will be sent to you to verify your entry. If you don’t verify it, your nominations won’t go through. Check spam.
Hitting the word count? Just hyphenate-some-of-the-words
This covers your social media work from May 2024 to end of March 2025.
We suggest copying and pasting your entry into a Word document just in case anything goes wrong as you’re nominating.
Use http://www.charactercountonline.com/ for word count. The form only counts words after you click out of that section. MS Word is a terrible word counter.

Agencies:

Agencies: For each client, use a different nomination email. Keep all the client work in one nomination, do not mix clients into one nomination or the nomination will not be accepted. You can use a different email per client.
Agencies: Please check with your client before entering them as they may have entered themselves or another agency has. This happens every year!
A company can be entered in up to 6 categories. You cannot enter your company/client in a section twice e.g. Facebook, Instagram, Video, Strategy/Campaign.
You cannot enter the Agency, Team or Grand Prix categories, they are chosen by a panel.

Only someone from the business/org or an agreed representative can nominate them in this event.

We reserve the right to cancel, merge or edit a category based on nomination numbers. You will be refunded.

Late entries (up to 48 hours) incur an admin fee of €100 per category and need to be paid upfront. Asking us to edit your nomination after entries close is a pain so this also incurs this fee. So don’t be late!

Your entry will be judged by the public and social media enthusiasts.

Be careful when copying and pasting with the word count. Delete any white spaces before first and last words. Links are counted by our word counter. Our counter over-counts so consider max word count at about 90%. If it says you are over by 4 words, delete 5 words. We get most questions about this bit.

Do not use link shorteners like Bitly, our system messes them up. Do not link to WeTransfer or Google Folders.

You can jump to the category that you're interested in by clicking on the links below :

1.Facebook for a Business

2.Facebook for a Public Body

3.TikTok by an SME

4.TikTok by a Brand

5.TikTok by a Public Body

6.TikTok Campaign: In-house

7.TikTok Campaign: Agency

8.Instagram by an SME

9.Instagram by a Public Body

10.Instagram Business/Brand/Org

11.Instagram NGO/Charity: (In-House)

12.Video Campaign SME

13.Video Campaign: Public Body

14.Video Campaign: NGO/Charity

15.Video Campaign: Business/Brand/Org: (In-house)

16.Video Campaign: (Agency Run)

17.Innovative Use of Social Media

18.Best Digital Community Engagement Strategy

19.Best Use of Emerging Platforms

20.Best Branded Podcast Series

21.Social Media Strategy for Public Awareness

22.Social Media Strategy: SME (In-House)

23.Social Media Strategy: NGO/Charity: (In-House)

24.Social Media Strategy: Public Body (In-House)

25.Social Media Strategy: Education Sector

26.Social Media driving eCommerce

27.Use of Social Media by Financial Org

28.Social Media Strategy for Events

29.Best Use of LinkedIn

30.Paid Digital Campaign for a Brand

31.Content Creation Studio

32.Social Media Advertising Team

33.Best Multi-platform Campaign (Agency)










1. Facebook for a Business









This is for the Facebook Page of a Business/brand of any size that is run by In-House or an Agency. Tell us the story of this Facebook Page and why it is a good example of using Facebook.

Please indicate when metrics are organic and when paid.

2. Facebook for a Public Body









Please verify from the owner that you have permission to submit this.

Facebook for a non-Commercial State Org/Semi-state Org/Public Sector organisation. State funded media organisations are not covered by this category. This covers Facebook Pages, Videos or Groups.

Please indicate when metrics are organic and when paid.

3. TikTok by an SME









This is for a Tiktok strategy for an SME. This SME will have less than 30 paid employees. You’ll tell us about the purpose of the Tiktok account, your strategy for it and results that you believe show your success. This can include paid campaigns.

4. TikTok by a Brand










This is for a Tiktok strategy for a Brand. This Brand/Business will have more than 30 paid employees. You’ll tell us about the purpose of the Tiktok account, your strategy for it and results that you believe show your success. Mention paid or unpaid.

5. TikTok by a Public Body









This is for a Tiktok strategy for a public body. You’ll tell us about the purpose of the Tiktok account, your strategy for it and results that you believe show your success. Mention paid or unpaid.

6. TikTok Campaign: In-house










Please indicate when metrics are organic and when paid.

We know you can’t highlight all your updates so we ask for 3 of the best ones.

7. TikTok Campaign: Agency











Please indicate when metrics are organic and when paid.

We know you can’t highlight all your updates so we ask for 3 of the best ones.

8. Instagram by an SME








This is for a small business that uses Instagram in an interesting way. 1-30 paid staff. Your Instagram is run in-house.

To win in this category you need to regularly post good content, get good engagement and know why you are using Instagram and how it benefits your organisation. And you need to tell us this in the form.

Please indicate when metrics are organic and when paid.

9. Instagram by a Public Body








This is for a Non-commercial Public Body/State org that uses Instagram in an interesting way. Your Instagram is run in-house. This is not for State funded media orgs. See the media categories.

To win in this category you need to regularly post good content, get good engagement and know why you are using Instagram and how it benefits your organisation. And you need to tell us this in the form.

Please indicate when metrics are organic and when paid.

10. Instagram Business/Brand/Org








Please verify from the owner that you have permission to submit this.

(In-House and Agency). This is for a a business/organisation with 30+ employees that uses Instagram in an interesting way.

To win in this category you need to regularly post good content, get good engagement and know why you are using Instagram and how it benefits your organisation. And you need to tell us this in the form.

Please indicate when metrics are organic and when paid.

11. Instagram NGO/Charity: (In-House)








This is for an NGO charity with 10 or less paid staff. Your organisation must be doing social good. Given the ease at getting charitable status in Ireland, we reserve the right to not accept the entries of financial funds, pension funds, Universities and representative bodies. Not for a State or Semi-State organisation. Tell us the story of this Instagram account and why it is a good example of using Instagram. This Instagram page must be run in-house and not by an agency.

To win in this category you need to regularly post good content, get good engagement and know why you are using Instagram and how it benefits your organisation. And you need to tell us this in the form.

Please indicate when metrics are organic and when paid.

12. Video Campaign SME








Please verify from the owner that you have permission to submit this.

Small Biz Up to 30 staff (In-House). This is for an SME or organisation with 1-30 paid employees. This is for video that was produced and created for digital media/social media and to be used in these spaces. Videos created for TV broadcast are not accepted in this category. This video can be produced by an outside firm but the campaign must be managed in-house.

Tell us about this video or campaign in the form. Our judges may have never heard of you before the open the nomination. You can submit one video or more if you have them. We gave you space for three videos. If there are more note it in application.

Please indicate when metrics are organic and when paid.

13. Video Campaign: Public Body








Video Campaign for a non-Commercial State Org/Semi-state Org/Public Sector organisation. This category is not for State funded media organisations. Tell us about this video/video campaign and why it should win an award.

Please indicate when metrics are organic and when paid.

14. Video Campaign: NGO/Charity








This is for an NGO or charity.

This is for video that was produced and created for digital media/social media and to be used in these spaces. Videos created for TV broadcast are not accepted in this category. This video can be produced by an outside firm but the campaign must be managed in-house.

Tell us about this video or campaign in the form. Our judges may have never heard of you before the open the nomination. You can submit one video or more if you have them. We gave you space for three videos. If there are more note it in application.

Your organisation must be run for doing social good. Given the ease at getting charitable status in Ireland, we reserve the right to not accept the entries of financial funds, pension funds, Universities and representative bodies. Not for a State or Semi-State organisation.

Please indicate when metrics are organic and when paid.

15. Video Campaign: Business/Brand/Org: (In-house)








Please verify from the owner that you have permission to submit this.

This is for a business/brand/org 30+ paid employees. This is for video that was produced and created for digital media/social media and to be used in these spaces. Videos created for TV broadcast are not accepted in this category. This video can be produced by an outside firm but the campaign must be managed in-house.

Tell us about this video or campaign in the form. Our judges may have never heard of you before the open the nomination. You can submit one video or more if you have them. We gave you space for three videos. If there are more note it in application.

Please indicate when metrics are organic and when paid.

16. Video Campaign: (Agency Run)









Please verify from the owner that you have permission to submit this.

This is for video that was produced and created for digital media/social media and to be used in these spaces. Videos created for TV broadcast are not accepted in this category.

Tell us about this video or campaign in the form. Our judges may have never heard of you before the open the nomination. You can submit one video or more if you have them. We gave you space for three videos. If there are more note it in application.

Please indicate when metrics are organic and when paid.

17. Innovative Use of Social Media








Please verify from the owner that you have permission to submit this.

This award recognises a campaign, brand, SME, state body or agency that pushed the boundaries of what’s expected on social media. It celebrates originality, experimentation, and smart use of emerging features, formats, or creative thinking to drive standout results or impact.

18. Best Digital Community Engagement Strategy








Best Digital Community Engagement Strategy (Building a Loyal Audience)
This award celebrates the best use of community-based platforms to create, nurture, and grow a loyal and engaged audience. Whether it’s a Facebook Group for loyal customers, a WhatsApp channel for updates, a Discord server for interaction, or an online forum, this category honours the teams that turn digital spaces into thriving communities built on trust, participation, and shared purpose.

19. Best Use of Emerging Platforms







Threads, BeReal, Discord, Mastodon, Bluesky, etc.)

Category Overview:
This award celebrates bold, creative, and effective use of new or non-mainstream social media platforms. Whether it’s an early adopter strategy, a niche platform breakthrough, or a smart pivot to where audiences are moving, this category rewards innovation, experimentation, and genuine community-building in less-established spaces.

20. Best Branded Podcast Series








For businesses, organisations or public bodies that have created an original podcast series to engage audiences, build brand affinity, educate, or drive conversation.

21. Social Media Strategy for Public Awareness









Please verify from the owner that you have permission to submit this.

This award recognises a public body that developed and implemented a strategic, effective, and inclusive social media approach to raise awareness on a significant public issue (e.g. climate change, voter registration, road safety, digital literacy, etc.) and encouraged active citizen engagement.

22. Social Media Strategy: SME (In-House)








Please verify from the owner that you have permission to submit this.

Use of Social Media by an SME. This is for using social media across multiple platforms and is for an SME that did it all themselves, who did not use an agency.

Please indicate when metrics are organic and when paid.

23. Social Media Strategy: NGO/Charity: (In-House)









Please verify from the owner that you have permission to submit this.

Use of Social Media by an NGO/Charity. Run in-house. This is for using social media across multiple platforms and is for an org that did it all themselves, who did not use an agency. Present the judges with something that inspires them.

Please indicate when metrics are organic and when paid.

24. Social Media Strategy: Public Body (In-House)









Please verify from the owner that you have permission to submit this.

This category is for non-commercial State Bodies/Public bodies as defined by the European Union. We want you to outline your social media and how it is a success.

Please indicate when metrics are organic and when paid.

25. Social Media Strategy: Education Sector







Social media strategy. This includes secondary schools, colleges, universities, and educational NGOs.

26. Social Media driving eCommerce











Please verify from the owner that you have permission to submit this.

This is for Irish (island of Ireland) eCommerce companies that are using social media to get sales and build awareness in Ireland or abroad. This is not for the Irish presence of an International org. Are you using Facebook, Twitter, Instagram to sell? Tell us how, is it worthy of a case study? We want to hear from companies that see social media as driving a large degree of their sales.

Please indicate when metrics are organic and when paid.

27. Use of Social Media by Financial Org












Please verify from the owner that you have permission to submit this.

The use of multiple social media platforms financial organisations. We want to see case studies on how you use social media so well. Examples of good updates and good customer care.

Please indicate when metrics are organic and when paid.

28. Social Media Strategy for Events












This category is for businesses/organisations that used Social Media to promote an event. This could be a conference, a talk, a sporting event, an awards show…
What we want you to do is show how social media drive awareness and ticket sales for this event.

Please indicate when metrics are organic and what were paid.

29. Best Use of LinkedIn







Please verify from the owner that you have permission to submit this.

This is for a LinkedIn Page or Social Media Campaign for LinkedIn. This could be the use of content, ads, LinkedIn tools etc. LinkedIn needs to be the main focus of the campaign, not an add-on to another campaign.

Please outline what were organic posts and paid posts.

30. Paid Digital Campaign for a Brand









Please verify from the owner that you have permission to submit this.

New for 2023.
We want you to describe a paid campaign that you carried out for your own brand or for your client. This could cover social media advertising, apps, websites on websites, podcasts too.

31. Content Creation Studio









Please verify from the owner that you have permission to submit this.

This is for a a team of content creators that work in an agency or in-house. This content can also be websites, podcasts etc.

Please indicate when metrics are organic and when paid.

32. Social Media Advertising Team







In-House and Agency. The team should demonstrate a high level of creativity in their campaigns, show a strong understanding of their target audience and platforms, and produce measurable results such as engagement rates, conversion rates, and ROI.

33. Best Multi-platform Campaign (Agency)















This is for a campaign planned and executed by an agency across multiple social media platforms in the past 12 months.

Please indicate when metrics are organic and when paid.

Checklist:
Are these nominations backed up into Word? Select all and copy and paste now!
Make sure the word counts have been checked and are ok. If over, use hyphenate-words-together.
Make sure you have entered 6 or less categories.
Check there are no typos in your email.

Good luck!