KinShen Chan
Singapore
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Explore more posts
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Peter Christou
Consumer confidence is creeping up, exceeding 2023 levels, thanks to a robust economic performance in the first half of 2024. How do these factors influence consumers’ spending patterns? Dive deeper into Kantar's latest 𝗙𝗠𝗖𝗚 𝗠𝗼𝗻𝗶𝘁𝗼𝗿 𝗤𝟮 𝟮𝟬𝟮𝟰 report for a closer look at in-home FMCG trends and the retail landscape in Vietnam: https://lnkd.in/gdWWxWBe #FMCGMonitor #FMCG #Vietnam #Economy #Kantar #Worldpanel
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Michael Elam-Rye
Recent years in Asia Pacific (APAC) saw fast moving consumer goods (FMCG) sales rise due to price hikes, impacting volume growth. However, with price increases softening, a crucial opportunity emerges for FMCG manufacturers to drive organic and sustainable FMCG volume growth in APAC. #apac #fmcg #cpg #manufacturing #retail #markettrends #consumerbehabiour #trust #convenience #digita #sustainability
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Brittany Maull
According to KANTAR's 2024 Taiwan Health Supplement Market Trends Report, as of Q3 2023, 55 out of every 100 shoppers in Taiwan purchased health supplements in the past year, spending an average of TWD 8,600 annually. Since the pandemic, individuals now buy supplements for three different functional needs on average. 根據KANTAR凱度消費者指數《2024台灣保健市場趨勢報告》截至2023年第三季數據,台灣每100人就有55人過去一年曾購買保健食品,每年平均花費金額達8600元,且每人購買保健品類型自疫情以來增加達三種功能種類。 繼續閱讀:https://lnkd.in/eijAg8Zz #FMCG #HealthSupplement #MarketResearch #MarketTrend #ConsumerInsight #ShopperBehavior #ConsumerPanel #WorldpanelbyKantar
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Kevin Leifer
Read the full article here: https://lnkd.in/gTy3wwum Brendan Light shares how virtual simulations allow shopper marketers to continuously present the optimal shopping experience and drive purchasing decisions in Retail Today’s Executive Roundtable. Interested in learning more about Ipsos’ Virtual Experience capabilities? Let’s connect! #IpsosVirtualExperience #ShopperInsights #Ipsos #Retail #Loyalty
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Anita Small
🌏 Asia Pacific is dominating the beauty and personal care market, accounting for a third of global retail value! Despite recent challenges, the market is set for a strong recovery. 🌟 Check out our latest video to explore key trends like skin health, repairing ingredients, and the rise of dermocosmetics in China. 🔍 Want more insights? Dive into our detailed report on Beauty and Personal Care in Asia Pacific. #BeautyTrends #AsiaPacific #MarketInsights #Euromonitor
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MARKETECH APAC
In this campaign, Pizza Hut and Edelman Hong Kong promote the limited-edition ‘Torch Fries’ via the ‘Frenchie Predictions’ social series, featuring a French bulldog named Baguette who will predict the medal wins for the Hong Kong athletes. Renee Chan, director of customer experience and marketing at Pizza Hut Hong Kong, said, “The Games always grip the city, and we didn’t want to let this pass. When you’re not an official sponsor you always need to get more innovative about how you show your support, and our limited-edition Torch Fries and Frenchie Predictions campaign does exactly that—in a playful and fun way.” Crystal Poon, integrated brand lead at Edelman Hong Kong, also stated, “When our athletes win, everybody and every brand reacts with joy. And so we wanted to get ahead and find a way to celebrate the outcomes before they even happened, and after Baguette correctly predicted the winner of the football game in Germany and the winning goal scorer, we knew what we had to do! .” #marketing #creativecampaign #hongkong ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z
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Supermom Business
In recent years, #SoutheastAsia digital consumption has risen to around 20% throughout #Ramadan, with overall retail sales increasing by 47% in the first two weeks. To effectively capture consumer shares on the cusp of the holy month, brands are bound to enhance upper-funnel awareness via strategic #retail media campaigns. Learn how Supermom can assist brands in fostering brand-consumer affinity journey through targeted placements and #CommunityMarketing driven UGCs during this widely celebrated #festiveseason. #SupermomBusiness #ConsumerInsights #HariRaya #Singapore #Malaysia #ConsumerJourney #CustomerEngagement #CustomerExperience #Indonesia #BrandMarketing #SocialCommerce
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Amanda Chew
Penned down some thoughts around synthetic data - a concept we're encountering more frequently in the research space. Having worked with sentiment data throughout my career and completing a course in data analytics recently, it's important to take a step back from the details, and remember that the insights that we can draw are only as reliable as the quality of the data that we have on hand.
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Kotaro Katayama
As Malaysia’s FMCG market continues to outperform many others in the APAC region, navigating the nuances within regional and channel trends has never been more critical. NielsenIQ is excited to announce an exclusive webinar focused on uncovering the insights that will share the future of FMCG in Malaysia. In this session, we’ll deep dive into local consumer behavior, the evolving market outlook, and the emerging trends driving growth. With Malaysians increasingly prioritizing financial stability, health, wellness and work-life balance, understanding these shifts is key to developing strategies that resonate and deliver results. Gain expert insights as we explore key questions such as: • How does 'healthy' now extend beyond food and beverage? • Is the 'stay at home' economy making a return in Malaysia? • Which FMCG categories are most resilient to pricing pressures? • Do Modern Trade formats apply uniformly across regions? • How can retail strategies be tailored differently in East Malaysia versus Peninsular Malaysia? 📅 24 October 2024 (Thursday) ⌚ 2:00 pm (MYT) Don't miss this opportunity to get ahead of the competition by understanding the trends and shifts that are redefining Malaysia’s FMCG landscape. Whether you’re a manufacturer, retailer, or market analyst, these insights will help you refine your strategies and seize new growth opportunities - Register now! UTM link: https://lnkd.in/gbKbAQez
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Karin O'Neill
Proud to be a small part of the Gen AI work we are doing at Ipsos. We are moving fast but with appropriate rigor. Let me know if you have questions! You don’t have to compromise trustworthiness to use generative AI. Ipsos’ best-in-class suite of tools and capabilities leverages artificial intelligence as a complement to human intelligence to advance research with security, speed, efficiency and superior outcomes. https://lnkd.in/gnsMCK6V Our tools use our safe and secure Ipsos Facto platform as a base — a secure, protected environment that is platform-agnostic, using the latest models from Google, OpenAI, Anthropic and Mistral — and we never use your data to train the model. And, as with all proprietary data and information Ipsos handles, it’s safely behind a secure Ipsos firewall. Ipsos: Trusted. Global. Innovative. Fast. Flexible. https://lnkd.in/g5E5Bd2b #ipsosmovesfaster
61 Comment -
Dhilla Isthiari
The event that I will speak at includes access to 100+ beauty trend reports, strategies for business growth from experts, and networking opportunities! 🤝 Register here while it's still free: https://lnkd.in/gMBA-7Qx #seminar #expo #beauty #beautybusiness #marketingstrategy #ecommerce #trend #data #kbeauty #trendier
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Craig Houliston
What do I love about working at NielsenIQ? Well, the last week has been a great example: 🔍 Insights: Last Wednesday, we hosted our "Turning up the Volume in APAC" webinar where over 400 clients across 14 markets joined Rujuta, Ting Szu and Son who shared insights around polarising #price tiers, what drives volume in #APAC, #downsizing vs price increases, the future #innovation needs in Asia Pacific and insights on #AI adoption in the region. Did you know that there are 218,174 FMCG brands in APAC but only 2,055 are able to drive double digit volume growth in both 2022 and 2023? At #NIQ not only do we have the Full View but can also decipher the future trends that will drive organic volume growth in the future. 💭 Inspiration: Last week I was fortunate to join the Global Clients and Western Europe Customer Success Leadership meeting in Lisbon. It was such a pleasure meeting both old and new friends, especially those that have had such a positive impact on my growth whether it was in Oxford, Beijing or Singapore. It was truly inspirational that amongst the 24 of us we had over 500 years of NIQ and FMCG experience! 💙 Impact: Last but not least, it was such an honour that #NIQ Singapore was one of the recipients of The American Chamber of Commerce in Singapore (AmCham Singapore) #Amcham Cares Award for the 2nd year in succession, with our Southeast Asia Modern Trade Managing Director, Louise, collecting the award in the presence of Speaker of Parliament, Mr Seah Kian Peng. Last year we had the goal to drive 100 social impact initiatives in 2023 to coincide with our 100-year birthday. Thanks to my fellow Inclusion Impact Team leaders Jada, Ivan, Rachel and Christine for their passion to drive our Inclusion Impact Team on top of their day jobs. Also, a big thank you to all the leaders, volunteers and external partners that have been open to collaborate with us to help us on our IIT’s purpose of driving a positive impact where we work and where we live. Not every week will be like this, but it’s important to enjoy them when they do come! If Insights, Inspiration and Impact appeal to you then please check out the career opportunities at NIQ: https://lnkd.in/gZDGHX_Q
1412 Comments -
Wahl+Case
💰 Changes in Marketing Budgets 💰 Takeshi Yamaguchi, Commercial Director at Ogury Japan, gives insight into marketing budget allocations and what marketers need to consider going forward as the digital landscape changes. 💡 Insight: 60 to 70% of ad budgets go to walled gardens, yet 60 to 70% of online users are on the open web. 🧐 Challenge: Many advertisers feel the need to balance their budgets between platforms. 💭 "It's getting harder on the open web, and people are shifting their budget to TikTok and Instagram. But, I don't think my brand works on those sites." 🔑 This highlights the importance of evaluating if platforms like Meta and TikTok align with your brand values and goals. Thank you to Takeshi Yamaguchi and the Ogury team, as well as Joshua Grant, Anju Kajihara (Strömer), Victor Queiroz, Bryan Rios, and Mona Ose. #Japan #Tokyo #JapanJobs #Marketing #SocialMedia Want to work with Ogury? Message Shinong Li to apply!
492 Comments -
Talin Sesetyan
GLP-1 drugs are transforming obesity treatment, offering benefits beyond weight loss such as improved mental well-being and reduced food noise. However, long-term effects, cost concerns, and potential societal shifts require attention. Ipsos explores these evolving dynamics, providing insights into consumer behavior and industry adaptation in the age of GLP-1s. Reach out to learn more! #GLP1 #Obesity #HealthTrends #MarketResearch #ConsumerInsights #FutureofFood
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Tanintorn Saksri
#IpsosInsight - #Inequality concern deepens in Thailand, according to Ipsos' latest What Worries the World survey 🌏 'Poverty and social inequality' remain the top concern for Thais for the fourth consecutive month. A staggering 43% of Thais rate the issue as their number one worry, a 4pp increase from last month and 6pp higher than last year. Financial/political #corruption, #inflation, #unemployment, and #crime follow closely behind as Thais' top 5 worries. Find out more on the world's opinion on pressing global issues 👉 https://lnkd.in/gZe7htAN #Ipsos #WhatWorriestheWorld #globalissues
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Stefano Piras
🌏 Southeast Asia Men’s Skin Care Survey [Usage/Purchase Edition] by ASMARQ The men's skincare market is on the rise, with Japan leading the way and Southeast Asia showing promising trends! 📈 🇹🇭 In Thailand, men are highly conscious about skincare, with a strong demand for Japanese men's skincare products. 📊 Key Insights: ・ Skin Troubles: Many Thai men in their 30s and 40s struggle with oily skin. ・ Product Usage: Thailand sees high usage of a variety of skincare items, especially creams. ・ Preference: Thai men prefer men’s skincare products over women’s. ・ Social Media: Thai men in their 20s and 30s actively share skincare info on social media. 🤔 Japan vs. Southeast Asia: ・ Japan has fewer men with skin troubles and minimal product preference. ・ Southeast Asian countries show a strong inclination towards men's products and skincare from Japan and South Korea. 📚 Research Details: Sample Size: 2,100 men aged 20-49 across 7 countries. Research Period: May 11-28, 2022. Method: Online questionnaire. 🔗 Download the Full Report: https://lnkd.in/gezmfeh2 📩 For inquiries: [email protected] 🔒 Copyright: Please respect ASMARQ's copyright terms when citing this research. Let's continue to explore and understand the evolving skincare market trends! 💼🌿 #Skincare #MarketResearch #SoutheastAsia #Japan #MenSkincare #ASMARQ
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Michael Elam-Rye
Economic pressures have transformed consumer spending habits across Asia. Rising inflation and geopolitical tensions have led to a shift from premiumization to value-seeking behaviors. Inflation’s bite is evident in shopper sentiment. Across Asia, more shoppers report heightened price awareness compared to 2019. Notably, Vietnam (60%) and Thailand (72%) see over half their shoppers acutely aware of price changes. This awareness translates into sharpened focus at the store with over 80% of shoppers in Korea, Singapore, and Taiwan perceiving price increases. Due to this, shoppers are making deliberate choices to maximize their budgets —— which retail channels they shop at, how often they shop, their basket sizes, and their willingness to change stores and brands for promotions. #fmcg #cpg #Asia #APAC #manufacturing #retail #consumerbehaviour #shoppertrends #omnichannel
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Tim Kibbey
📈 A steadfast performance: Asia ends 2023 with #FMCG growth of 3.5% West and South Asia emerged as the primary catalysts of the region’s growth, both exhibiting double digit increases in value sales, while other territories within Asia are steadily finding their footing. As for category performance, the beverages sector is currently the main driver of this growth, while personal care is recovering from its setback in 2022. Worldpanel's #Asia Pulse offers a deep dive into the ever-evolving Asia-Pacific markets. Download the report here 👉 https://lnkd.in/e8WSUsx9
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MARKETECH APAC
In today’s rapidly evolving digital landscape, social commerce has emerged as a pivotal factor for brands, particularly in Southeast Asia. This dynamic region is witnessing a surge in online shopping driven by social media platforms and the influential presence of key-opinion-leaders (KOLs). Brands that can tap into this synergy are well-positioned to thrive in the competitive e-commerce landscape. For our latest "E-Commerce Marketing 2024" thought leadership piece, Ynes Nar, head of account, marketing strategy & client servicing at Tomato Interactive Singapore (a BlueFocus company) shares her insights on how the future of social commerce and influencer marketing is promising and full of potential, driven by advancements in technology, as well as stressing that those who understand and harness its potential will not just survive but also lead the way in this new era of social commerce. #ECommerceMarketing2024 #socialcommerce #influencermarketing ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conference] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z
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