Hans Yong

Have you ever noticed age stereotypes in TV commercials? 📺👵👴 Dive into the world of ageism in advertising and see how it impacts perceptions, even here in Singapore. Discover why it's time to challenge these outdated portrayals and promote inclusive messaging for all ages. Let’s explore how brands can shift toward more positive and respectful representations that resonate with everyone. Read more... https://lnkd.in/gWNJTWuy #ClickInsights #AgeismInAds #InclusiveMarketing #SingaporeMedia #AgeStereotypes #TVCommercials #AgeismInAdvertising #Singapore #PositiveRepresentation #RespectfulMessaging #InclusiveBrands #MarketingTrends

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Apirada Benchakaranee, CEO of CXM, dentsu Thailand, and Merkle Thailand, discussed customer experience strategies to drive business growth at the CX Executives Thailand Summit. She identified 3 growth factors: 🔍 Insight to Foresight: Gain deep customer understanding, like an X-ray machine, and strategically forecast future trends in an era where experiences outweigh traditional product and service sales. 🧍‍♀️🧍‍♂️ Human Orchestration: Seamlessly integrate and humanise experiences across platforms and boundaries using data, technology, and AI, all with a human-centric approach. 🔗 CX Organisation: Strengthen internal and external collaborations to create an integrated, customer-centric experience ecosystem. Speak to us for transformational customer experience growth journeys: [email protected] #MerkleTH #dentsuSEA #dentsuThailand

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With this acquisition, Publicis Groupe will leverage Influential’s AI-powered technology and extensive network to source top digital talent, craft effective strategies, and optimise media. By integrating Influential’s platform with Epsilon’s data and Publicis Groupe’s scale, the company will lead in ID-driven influencer marketing. Commenting on the acquisition, Ryan Detert, founder and CEO of Influential, said, “I am thrilled for Influential to join Publicis Groupe, the world’s highest-performing and most innovative holding company. We look forward to combining our complementary capabilities and technology to deliver unparalleled influencer identification, content creation, amplification, and measurement for our clients—and to defining the next era of influencer marketing together.” Arthur Sadoun, Publicis Groupe CEO, also shared, “Not only does this acquisition mean we will take the leadership in influencer marketing, it also uniquely positions us at the centre of the new media ecosystem. By combining our Epsilon data, which allows us to see 2.3 billion people around the world, with Connected TV, Commerce, and now Creators, we can enable our clients to truly know and understand their customers and prospects and engage with them on a one-to-one basis, wherever they are, both online and offline.” #influencermarketing #acquisition #global ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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📣 Calling all APAC marketers – check out our latest guide: The Power of Media Quality: How APAC Marketers Can Leverage Media Quality for Better Advertising ROI. It’s no secret that the APAC media landscape is unique – so marketers need tailored insights. In our guide, you’ll learn the fundamentals of media quality and performance solutions to maximize ROI across digital campaigns in APAC. Download a copy here: https://buff.ly/3AKtWeJ

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𝐖𝐡𝐚𝐭 𝐃𝐨𝐞𝐬 𝐚 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐜𝐲 𝐃𝐨? 𝐀𝐧 𝐄𝐚𝐬𝐲-𝐭𝐨-𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐆𝐮𝐢𝐝𝐞 Imagine you're planning a grand party. You want it to be memorable, with a specific vibe, theme, and overall experience that guests will talk about for years to come. Now, think of a branding agency as your expert party planner but for businesses. They don’t just throw any party—they create a unique, unforgettable experience that perfectly captures what you want to convey. Here’s how they do it: https://lnkd.in/e-qPjxvY

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With over 1 billion users worldwide, Instagram is a platform worth your time and effort. But growing an audience can be tough. Here are a few tips for nailing your username and headline! #datawavehk #digitalmarketing #marketingagencyhongkong #digitalmarketingadvertisingagency #digitalcompany #advertsingagency #socialmedia #socialmediamarketing #instagram #branding #marketingdigital #graphicdesign #contentmarketing #advertising #onlinemarketing #Instagram #marketingstrategy #marketingtips #socialmediamanager #socialmediatips #SocialMediaMetrics #BrandAwareness #CustomerEngagement #Instafollowers #InstgramTips

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📣 THIS JUST IN!! Check out our latest guide: The Power of Media Quality: How APAC Marketers Can Leverage Media Quality for Better Advertising ROI. The APAC media landscape is undeniably distinct, requiring marketers to have tailored insights. Our guide offers essential knowledge on media quality and performance solutions to help you maximize ROI across digital campaigns in APAC. Download a copy here: https://buff.ly/3AKtWeJ #digitaladvertising #verification

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Whether it’s product, customer, or brand research, embark on your projects with confidence. Experience an end-to-end survey platform that brings impactful data to life. Get in touch with us today to learn more: https://lnkd.in/gbNu5XYb Marcus Lim Carissa Chua Sandra G. Jaylene Pay Anton Martin Hui Xin Audrey Cheah Tram Nguyen Bianca Urrutia Juda Kanaprach #Survey #SurveySoftware #Data #MarketResearch #Marketing #Analytics #Insights #SoutheastAsia

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🌍 Unlocking Growth in Central Asia & CIS 🌍 How can brands effectively reach and engage their target audiences in the rapidly evolving markets of Central Asia and the CIS region? Dive into media consumption patterns, social media trends, and the growing importance of local insights. Discover in our new series why understanding local cultures, languages, and behaviours is crucial to crafting impactful communications strategies that resonate with consumers. 🛈 Explore key insights that helps brands connect meaningfully in these diverse and dynamic regions. #ActionCentralAsiaCIS #MeaningfulConnections #marketingtrends #CentralAsia #CIS

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🔴 Don't miss out on the exclusive webinar dedicated to Xiaohongshu! Join Jake Li, Head of Global Agency Partners at Xiaohongshu, as he shares #insights into the latest platform features and the most effective promotional #strategies to reach a meaningful audience. ➡️ Register now and secure your spot! https://lnkd.in/dy2AHjFh ⚠️⚠️⚠️ - Only company emails will be accepted - The organizer will review requests to decide whether to approve participation. #Xiaohongshu #ChineseMarket #marketing #strategy

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The marketing and media landscape is undergoing a seismic transformation, propelled by shifting consumer behaviours, emergent technologies, and evolving business paradigms. To flourish amidst this dynamic milieu, agencies must undergo profound reinvention. So, what does it take to reshape a global network of agencies amidst unprecedented challenges and opportunities? In a compelling dialogue with IMPACT, Jean Lin, William Swayne, and Harsha Razdan plunge into the network’s odyssey of crafting a visionary future, anchored on four bedrock pillars: AI, Sustainability, Creativity & Innovation, and Client Obsession. They unveil dentsu's agile response to clients' evolving needs, its fearless embrace of innovation and technology, and its cultivation of a culture steeped in trust and empowerment across diverse teams. Likewise, they chart the course ahead, tackling forthcoming challenges with unyielding confidence and adaptability. Curious about how dentsu is reshaping the industry landscape and igniting sincere impact for its clients, partners, and society at large? Don't miss this interview. Click below to access the narrative of ‘Building a New dentsu’ by the visionaries themselves. Read here: https://lnkd.in/gPdWxPVP || IMPACT Weekly Magazine || Neeta Nair || || Kartik Iyer || Narayan Devanathan || Simi Sabhaney || Sujit Vaidya || Amit Wadhwa || Anita Kotwani || Anubhav Sonthalia || Santosh Gannavarapu || Shalinee Kulshreshtha || Unmesh Pawar || Manavendra Davar || Sapna Arora || || Anindita Sarkar || Alifiya Hirani || Prerna Sagvekar || Lubna Surti ||

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Learn from TikTok’s Shant Oknayan on why brands need to tap into culture, and the critical role of the platform in helping marketers navigate this journey: https://lnkd.in/gsnCcj6n #partnercontent

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What if a media house had floods of information coming from every channel imaginable, from Google Analytics to TikTok, where it feels impossible for them to keep up?​ Ever feel like your data is like trying to catch a waterfall with a teacup? 🌧️ Too much coming in, and not enough getting captured? 🤔​ ​ So, how do you ensure that your data infrastructure is more than just a sieve, leaking valuable insights?​ Our client – A leading Thai media house faced this exact challenge, and they needed a robust, automated data solution to capture, process, and transform a deluge of data into actionable insights—without drowning in complexity or costs. ​ ​ That’s where our team at DatalensAI stepped in, helping them optimize their data pipelines, cut down on inefficiencies, and ultimately, enhance their customer experience.​ Curious about the specifics? Dive into our latest blog where we unpack the technical challenges, the solutions deployed, and the key takeaways that could transform your own data strategy. ​ ​ Read the full case study here! 👉-https://lnkd.in/g5kCSgVf #DatalensAI #EnterpriseAI #DoMoreWithData #Casestudy #Media​

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Revolutionize Your Media Planning with UniCorn Powerful Template! Creating a media plan can be complex and time-consuming for advertisers. But what if you could simplify it with a ready-made solution? At UnicornThailandMedia, we leverage over 7 years of experience in leads generation to provide media plan templates designed for PPC professionals. Our templates save you time, improve accuracy, and help you focus on optimizing your campaigns for better results. Why Choose Our Templates? Expertise: Our templates are crafted with insights from extensive PPC management experience, tailored for both seasoned marketers and newcomers. Efficiency: Save time with automated calculations and a clear roadmap for your campaign budgets and metrics. Data-Driven: Our templates integrate key performance metrics, allowing you to make confident, informed decisions. 🔧 How It Works: Input your: Forget complicated spreadsheets and manual calculations. With our template, all you need to do is enter your data: Total Budget: Set your overall campaign budget to guide your planning. Key Campaign Metrics: Input your essential metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Conversion, and the weighted investment percentage for each campaign. The template calculates everything else, providing an accurate, real-time media plan. Ready to streamline your PPC workflow? Let us help you transform the way you plan and execute your media strategies—because when it comes to lead generation, every detail counts. 💡 Why You'll Love It: Time-Saving: Say goodbye to building media plans from scratch. Simply input your data, and let the template do the rest. Accuracy: Get precise insights with a detailed breakdown of campaign performance metrics to guide your decisions. Versatility: Perfect for all campaign types—whether it’s social, search, shopping, or more. 🎁 BONUS: Comes with suggested industry benchmarks for retail Leads Generation  campaigns, helping you set realistic expectations with ease. Ready to experience the difference? Like this post and comment “Unicorn Media Plan” to try it out! #UnicornThailandMedia #Leadsgen #LeadsGenerationExperts #DigitalMarketingSolutions #PPC #DigitalAdStrategy

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