Wavemaker Asia-Pacific

This Diwali, we want you to spend it with the people who matter most. We know the struggle of finding affordable travel tickets during the festive rush, so we've partnered with IRCTC to help you get home! No more waitlisted tickets keeping you from family during #Diwali ! This year #CadburyCelebrations introduces #ConfirmedTicket campaign, making sure you can share those sweet moments in person. Team Mondelēz International: Nitin Saini, Sidharth Singh, Arpita Kalubarme, Yash Desai, Anjali Madan, Raghav Gaur, Thomas Oommen, Vednarayan Sirdeshpande, Satnam Ajmani, Eeshan Bajpai, Aishwarya Chopra, Rakhee Bansal, Priya Dixit, Gaurav Kumar Team Ogilvy: sukesh nayak, Harshad Rajadhyaksha, Kainaz Karmakar, Hemant Sharma, Sagar Jadhav, Anas Khan., Vallari Sharma, Ganapathy Balagopalan, Bhakti Malik, Nikhil Chinnari, Ruma S., Paakhi Jambh, Hirol Gandhi, Abhijit Dube, Parshuram Mendekar, Smita Sodhia, Nived Sawant, Abhishek Menon, Krishnakant Mishra, Kishor Manjrekar, Jay Thacker, Rajneesh Bolia, Vaishali Mange, Vilol Joshi Team Wavemaker India: Naina Shewakramani, Nikhita Arora, Navneet Kabra, Kavya Rao K, Satish Rajamani, Apeksha D, Jarmanjeet Singh Bhullar, Prathik Shetty, Vipul Vaidya BlueOshan: Mahesh Ranganathan , Muralidharan Arivagaran Director: Sana Ahmad Production Partner: Hogarth India Activation Partner: Timeslider Private Limited Microsite Development: ADSMN Interactive Pvt. Ltd.

👏🏼 Celebrating sweet victories! 🍫🍬   Congratulations are in order for Wavemaker Vietnam and our amazing clients, especially Mondelez Kinh Do and Perfetti Van Melle!   We're ecstatic to announce a GOLD 🥇 at SMARTIES Vietnam 2024 for Mondelez Kinh Do's "One Extra Seat this Tet" campaign! This win, along with the other awards, showcases our diverse expertise across categories like Brand Purpose/Activism, Social Impact Marketing, Diversity & Inclusion, Gaming, Gamification & E-Sports and more.    Check out the winning work here ➡️ https://lnkd.in/gKcuWgvS   Mondelēz International Perfetti Van Melle Wavemaker GroupM    MMA Global #SMARTIES2024

ICYMI: A SXSW Sydney Recap on the WARC podcast featuring interviews about: Why understanding "influenceability" closes the effectiveness gap with Wavemaker Asia-Pacific's James Boardman and Saïd Business School, University of Oxford's Felipe Thomaz Why brands need to scenario plan to tap into the changing demographic of Australia with WPP's Katie Rigg-Smith How to move away from creating dull advertising with VML's Sarah Bailey https://lnkd.in/gQZQRPAn #sxswsydney #marketingeffectiveness

We're brewing up some creative magic 🪄 and delivering spooktacular results for our clients. Happy Halloween! 🎃

What ingredients go into a media plan destined for sweet success? 🍫 Wavemaker India has developed a strategic media planning and buying plan to amplify Cadbury Gifting India's new product launch, Studio Creations. The product launch, marking the brand's most significant introduction in over five years, aims to redefine the premium gifting experience to align with the tastes of today’s discerning consumers, according to IndianRetailer.com. To great taste, Mondelez India has partnered with movie stars and celebrity couple Kareena Kapoor Khan and Saif Ali Khan as brand ambassadors. Creative is done by Ogilvy and Design Bridge and Partners 🤝🏽 Nitin Saini, VP of Marketing at Mondelez India told Indian Retailer: “With Studio Creations by Cadbury we’ve reimagined gifting as a tasteful and refined gesture. It’s not just about the chocolates—it’s about the thought and care that goes into choosing something truly special for someone important. The new launch also underscores our commitment towards elevating the premium portfolio; a category that’s growing significantly higher than the overall chocolate category in India." Shekhar Banerjee, Chief Client Officer and Office Head at Wavemaker India said: “This approach demands a unique perspective on audience segmentation, media usage, data, and platforms. Key to our campaign was how we segmented premium chocolate consumers, leveraged our Qcom and retail partnerships, and identified strategic corridors that drive impact. These elements were instrumental in crafting a campaign that aligns perfectly with our premium positioning.” #marketing #retail #advertising #india #wpp

GroupM announces key leadership changes in the APAC regions: - Helen McRae, in addition to her Mindshare leadership duties in APAC, will now oversee GroupM’s growth and business development teams in the region. - Sindhuja Rai, Wavemaker’s regional lead for Asia Pacific, takes on additional responsibility for overseeing GroupM’s client leadership communities in the region. - Josh Gallagher, previously EssenceMediacom’s Chief Operating Officer for APAC, is promoted to Client President for the agency in the region, overseeing GroupM’s client strategy capability and talent communities. This simplified structure aims to foster collaboration, shared knowledge, and best practices across all agencies, enhancing value for our clients. #GroupMAPAC

A new study about how "influenceability" shapes effectiveness was previewed at SXSW Sydney by Associate Professor Felipe Thomaz of the University of Oxford's Saïd Business School and Wavemaker Asia-Pacific James Boardman. The study points out a significant gap between scale and effectiveness, with just 25% of campaigns hitting their effectiveness potential due to an overreliance on optimising media for reach alone. Read more on the WARC feed here: https://lnkd.in/gB9TP-hr Stay tuned for more content and a podcast about this topic! #sxswsydney #marketingeffectiveness Nicholas Goldstiver Short Grant LeQuesne WPP

We did it again!! Elated to win the Media Agency of the Year at MMA Smarties 2024 for the 3rd consecutive year!! This marks our 5th Media Agency of the Year win for 2024! 🏆 This incredible achievement wouldn't have been possible without the relentless hard work of our amazing teams and the unwavering support and trust of our clients 🙌 Shekhar Banerjee M K Machaiah (Mac) Vishal Jacob Sairam Ranganathan Mansi Datta Upali Nag Kumar Deepa Jatkar Srinivas Rao Rashmi Nakaskar Prerna Ajmani Tushar Deshmukh Wavemaker India Wavemaker

📣 To mark World Mental Health Day and emphasize the importance of prioritizing the well-being of our people, GroupM will close its offices globally tomorrow (Friday, October 11th) giving everyone a well-deserved break. While mental health is influenced by numerous factors, many of which are beyond our control, small and consistent actions can significantly enhance our mental well-being. Find out how some of our 350+ Allies will be spending their extra day off, and ask yourself, what one small action will you take to prioritize your well-being? 🤔 #WorldMentalHealthDay

The future of data is here, and it's privacy-first. 🔐 GroupM and Meta's recent event in Singapore, "The Next Era of Growth: Privacy First, Better Data Next," was a resounding success! We were joined by industry leaders and like-minded, future-forward clients, as we dove deep into the future of data-driven marketing — all eager to explore how brands can thrive in a privacy-first world. L'Oréal, a true innovator in the space, shared their inspiring 3-year journey towards prioritizing 1st Party Data. Their insights, alongside key takeaways from GroupM and Meta experts, provided a roadmap to: - Unlock growth through effective data strategies in a changing landscape. - Navigate the complexities of data privacy and leverage its opportunities. - Harness the power of AI and data quality for enhanced marketing outcomes. This is just the beginning! GroupM is committed to empowering businesses with the knowledge and tools needed to thrive in this new era. #GroupMAPAC