AI is transforming marketing as we know it - but what does that mean for marketers? Launching today, PHD's first generative publication, Ascension | Rise with AI, serves as a dynamic roadmap that will guide you through the AI revolution in marketing, offering continuously updated insights and projections. Our publication examines how AI is reshaping marketing functions and highlights the skills marketers need to stay ahead. Featuring in-depth research, expert interviews, and actionable advice, Ascension equips marketers to adapt and thrive amidst technological disruption. Join us in exploring how AI will redefine the marketing landscape. Let Ascension be your guide to evolve as the world evolves. https://lnkd.in/eNutumuU #PHDIntelligenceConnected #Ascension #AI
About us
Welcome to PHD. Powered by our next-generation network, PHD’s advanced thinking - Intelligence. Connected. - combines data, technology, and human expertise collaboratively to achieve greatness. This is how we are one of the world’s most awarded media agencies, and currently ADWEEK’s Global Media Agency of the Year. We have around 6,500 people in 81 offices across 74 countries, all connected in one platform, Studio. Studio, which launched in 2018, allows our account teams, planners, and strategists worldwide to collaborate to create online campaigns, producing 70,000 unique ideas from across the agency, together. This is how we transform experiences. This is how we move brands and businesses forward. www.phdmedia.com
- Website
-
http://www.phdmedia.com
External link for PHD
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Bankside, London
- Type
- Privately Held
- Specialties
- media planning, account planning, media buying, strategy, digital, SEO, PPC, mobile, social media, direct response, research, affiliates, econometrics, data analytics, content, regional media, sponsorship, retail, ethnic marketing, sports marketing, and barter
Locations
Employees at PHD
Updates
-
Speak peek: Dr Alex Connock, Senior Fellow Saïd Business School, University of Oxford, author and entrepreneur, will talk about AI in the creative economy and what we can do to thrive in it at PHD BrainScape, on September 18th in Dubai. Don't miss out on live snippets of his session on our stories. #PHDBrainScape2024
-
AI isn't just a tool—it's a transformative force that requires deep understanding and strategic integration. PHD Worldwide's Chief Strategy Officer, Mark Holden sat down with Omnicom's Alissa Hansen on WARC's podcast to deep dive into how AI is set to transform marketing. Unpacking exclusive research in partnership with WARC, from 700 global marketers, the discussion highlights the implications and opportunities for brands, whilst looking ahead at the shifts from experimentation to innovation. The future of AI in marketing will be defined by those who invest in knowledge, skills, and strategic thinking today. Visit Ascension to explore the opportunities marketers face as AI becomes more integrated into marketing strategies: https://lnkd.in/dginQjiH #PHDIntelligenceConnected #Ascension #AI
-
We are back this September 18th with the 12th edition of PHD BrainScape in Dubai, our renowned thought leadership event. This year, we will explore a new realm of creativity as we combine our intelligence with that of machines. Stay tuned for more details. #PHDBrainScape2024
-
Last night the famous PHD team spirit came alive in London’s Regents Park where a team of PHDers took part in the annual LGN WELLBEING LIMITED Advertising Industry 5k, helping Omnicom Media Group UK win the overall team prize and delivering FOUR Top 10 finishes in a field of almost 500 runners. Congratulations to Top 10 women’s runners Frederica Hawthorn (2nd) Laura Humphrey (née Farmar) (4th) & Chiara Crawford (7th) and to George Henry on placing 9th in the men’s race. #RunPHD. 🏃🏼🏃♀️
-
Artificial General Intelligence (AGI) is set to revolutionize marketing approaches by offering capabilities far beyond today’s AI. From lightning-fast multimodal responses to intuitive interactions, that grasp the deeper intent behind every query, #AGI is expected to transform from a co-pilot to a co-worker in marketing environments. Ascension is designed to guide you every step of the way. Reveal deeper insights into the actions and implications of AGI: https://lnkd.in/gWGud7-3 #PHDIntelligenceConnected #Ascension #AI
-
We’re delighted to share that PHD UK was shortlisted SEVENTEEN times at Campaign UK Media Week Awards for the following campaigns: - ‘Pink Sky Thinking’ with Kinetic for Warner Bros. Discovery’s ‘The Barbie Movie’ in the Media Idea: Launch (Agency), Media Idea: Over £1m (Agency), Media Creativity – Launch, and Media Creativity: Over £1M categories - ‘If You're Into It, It's In The V&A’ for the Victoria and Albert Museum in the Media Idea: £250k - £1m (Agency), Media Creativity: £250k - £1M, and New for 2024: Best Creative and Media Agency Partnership categories - ‘Streams of (Un)consciousness’ for the British Heart Foundation in the Media Idea: Under £250k (Agency), Best Use of Content: Budget under £250k, Media Creativity: Under £250k, and Small Collaboration: Budget Under £250K categories - ‘Getting Comfortable in the Big Brother Diary Room’ with ITV for #Andrex and Bowel Cancer UK in the Media Idea: Launch (Agency) and Small Collaboration: Budget Under £250K categories - ‘Andrex gets comfortable with retail media’ for #Andrex in the New for 2024: Best Use Of Retail Media category - ‘Addressable Andrex: Data-driven loo rolls’ with dunnhumby for #Andrex in the Best Use of Data for Audience Buying category - ‘Andrex Big Brother’ with ITV for #Andrex and Bowel Cancer UK in the Media Creativity – Launch category - ‘Audi Performance Zone’ with Sky Media UK for Audi UK in the Best Use of Content: Budget over £250k category Well done to all the teams involved! See the full shortlists here: https://lnkd.in/e_fD3QRm #MediaWeekAwards
-
As Autumn approaches, we’re trying to hold on to those summer vibes with a recap of PHD Manchester’s recent Summer Social. Good food, great people and a lovely venue in the Cheshire countryside – plus, we were unbelievably lucky with a full day of sunshine. Thank you to all of our media partners and the PHD Manchester team – hopefully we’ll get as lucky with the weather next year! #PHDManchester #PHDUK
-
Ascension outlines the landscape shifts brought about by artificial intelligence and looks ahead at the dawn of artificial general intelligence (AGI). AGIs arrival is expected to bring profound transformations across marketing, pushing the boundaries of AI far beyond its current capabilities. From advanced predictive modeling to heightened personalization and customer experience, AGI is slated to fully change the game. Unlock the predictions for AGIs arrival and its transformative capabilities in marketing: https://lnkd.in/gWGud7-3 #PHDIntelligenceConnected #Ascension #AI
-
We're beyond proud to announce that PHD UK has been nominated as Media Agency of the Year at this year's Campaign UK Media Week Awards. Well done to our PHDers, clients, and partners for this achievement. See the full shortlist here: https://lnkd.in/eWvU4Q8i #MediaWeekAwards