It has been a big week for the world of #AI with #ads sparking outcry and spiking discussions on experimentation with new tools and where we should draw the line. If you need a quick summary, welcome to MARKETING-INTERACTIVE's weekly roundup, a #podcast and article feature in which we take you through the biggest stories of the week and take a deep dive into #TrendingTopics we've seen in the industry. #WeeklyRoundUp
MARKETING-INTERACTIVE
Book and Periodical Publishing
Singapore, Singapore 33,441 followers
Marketing is both an art and science. We inform and support the development of Asia's best marketers and agencies.
About us
Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. Credible, fiercely independent, and always first with industry-breaking news, our magazines and daily e-news reach out to more advertising and marketing professionals across Asia than any other publication. With a massive audited circulation of 24,673 copies (ABC audited) and 103,626 readers, MARKETING-INTERACTIVE has one of the highest readerships across the region. Its daily newsletters are subscribed to by over 200,000 professionals across Asia. For more than a decade, we have produced many flagship events across Asia, bringing together thousands of thought leaders, marketing and communications practitioners, agencies, mar-tech enablers and business leaders. Our high profile and prestigious awards are celebrated by both brands and agencies across Asia.
- Website
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http://www.marketing-interactive.com
External link for MARKETING-INTERACTIVE
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- Singapore, Singapore
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Publishing, Events, Content marketing, Database Lease Rental, Marketing Master Classes, Conferences, Award Shows , Marketing Interactive Sessions, Marketing, and Journalism
Locations
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Primary
100C Pasir Panjang Road
#05-01 See Hoy Chan Hub
Singapore, Singapore 118519, SG
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15/F, Golden Star Building
20-24 Lockhart Road
Wan Chai, Hong Kong na, HK
Employees at MARKETING-INTERACTIVE
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Josh Sklar
Global Executive turned Career Transition Coach | Entrepreneurship
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Walter Lim
Digital Marketing Agency Boss | Chief Content Strategist | ACTA-certified Trainer | 120+ companies 380+ workshops 6,700+ trainees
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Stephen Howard
Group Director of Marketing Ovolo Hotels | Marketing Communications Professional
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Kylie Chown
Kylie Chown is an Influencer Certified LinkedIn Strategist | Advisor & Consultant for LinkedIn for Business | Trainer & Speaker for Conferences, Events & Corporate Business | My…
Updates
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Malaysia is among the top 10 countries offering the highest official incentives for gold medallists at the #2024ParisOlympics. Currently, the national contingent ranks fourth with a reward of US$214,000 (RM986,251) in its mission to end the wait for Malaysia's first Olympic gold medal, reported #TheStar. In a move to support local #athletes who are competing at the 2024 Paris Olympics and Paralympics, Grab Malaysia said that it will be offering gold medalists up to one million #GrabRewards and a year's worth of free #GrabFood. While Malaysia tops with Olympic incentives, how can brands jump onboard authentically? Let's hear from Joey Gan, Ann Chong, and Syed Mohammed Idid MPRCAM, MIPR. #Paris2024
MY tops with Olympic incentives: How brands can jump onboard authentically
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#Meta is reportedly investigating the removal of prime minister #AnwarIbrahim's posts regarding the assassination of #Hamas leader #Ismail. According to communications minister #FahmiFadzil, a Meta representative sent him a text message at 3.30pm on Thursday (1 August) to inform him of the matter, reported #TheStar. Fahmi reportedly said that Meta was confused about why it happened and provided no further explanation. #investigation
Meta investigating removal of PM Anwar's posts with Hamas leader
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Media agency Brainlabs has picked Leroy Lim as its new head of growth for the APAC region. He joins the agency following a period of high growth, with a remit to bring together the best of the Brainlabs’ APAC #talent and expertise and full-service digital offering to both current and future clients, the agency told MARKETING-INTERACTIVE. “We are delighted to welcome Lim to the #Brainlabs team in APAC as the head of growth, as the agency globally redefines the future of media agencies. Lim coming onboard marks a significant milestone in our expansion efforts across APAC, aimed at scaling Brainlabs’ high-performance product offerings across the region," said Wan-Gyn Ang, senior VP APAC, Brainlabs. #appointment
Media agency Brainlabs picks new APAC head of growth
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Social media providers without a valid licence by 1 January may face fines or jail, communications minister Fahmi Fadzil reportedly said. The action can be taken under Section 126 of the Communications and Multimedia Act where if found guilty, the service provider can be fined not more than RM500,000 or five years' jail or both, Fahmi reportedly said. They may also be fined RM1,000 for each day or part of a day, as long as the offence continues, he reportedly added, while speaking at an engagement session. #SocialMedia
Social media providers without valid licence may face fines, jail, warns Fahmi
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The conversations around the potential #acquisition of #Income are showing no signs of slowing down with the debate going strong on both online and on mainstream media. On 17 July, German insurer #Allianz said that it had given a pre-conditional voluntary cash general offer to acquire at least 51% of the shares of #IncomeInsurance, where it intended to offer SG$40.58 per share for a total transaction value of approximately SG$2.2 billion for 51% of the shares in Income Insurance. Following the announcement, Income Insurance released a statement clarifying some queries from #shareholders and #policyholders who expressed concern. Was poor comms to blame for the uproar around Income's sale to Allianz? Let's hear from Jose Raymond 乔立盟 🇸🇬 and Jacob Puthenparambil. #communications
Was poor comms to blame for the uproar around Income's sale to Allianz?
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The #ConsumersAssociationofSingapore (CASE) has seen a 538% spike in entertainment complaints in the first half of 2024. This was largely due the increase in #events and #concerts in Singapore. A total of 670 complaints were received in the entertainment industry in the first six months of 2024, compared with 105 in the same period last year, said CASE in a #statement. “CASE is deeply concerned in the rise of entertainment complaints. As Singapore establishes itself as the region’s premier event and concert hub, we anticipate a further increase in related complaints," said #MelvinYong, president of CASE. #complaints
CASE sees over 538% spike in entertainment complaints in first half of 2024
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German carmaker Volkswagen has taken listeners on a food tour in its new podcast campaign, following the launch of its All-Electric ID.4 car electronic vehicle (EV) in Singapore. Marking the brand's #podcast advertising debut in the Asian market, the campaign aims to reach consumers interested in EVs while addressing the prevalent issue of "range anxiety". "Range anxiety" is the concern that an EV won't have sufficient charge to complete its journey. The campaign was done in #collaboration with Omnicom Media Group's branded content agency, DRUM. “We are very pleased with the success of the campaign. Our first automotive feature with #TheDailyKetchup team surpassed our expectations in terms of viewership and engagement metrics. The positive feedback highlights the significant impact of our campaign, with a 55% lift in brand awareness and 114% lift in #PurchaseConsideration," said Isabela Pascu, head of marketing and communications, #VolkswagenGroupSingapore. #campaign
Volkswagen goes on food tour with The Daily Ketchup in first-ever Asia podcast campaign
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Financial services company Singlife is enabling Singaporeans to see what their unique #FinancialFreedom dreams would look like in real life with its new #AI-driven web campaign. The #digital, #virtual and AI-driven web campaign, titled "The dream cube", takes participants through a personalised journey with #generativeAI (#GenAI) technology and webAR. “Singlife’s ‘Dream’ campaign is about empowering Singaporeans to visualise and chase their dreams,” says Debra Soon, Singlife group head of brand, communications, marketing and experience. #campaign
Singlife is showing you your ideal life with a new AI-driven web campaign
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WPP’s media investment group GroupM has fully integrated SeenThis’ adaptive streaming technology into its carbon calculator tool. The #collaboration, which began in 2023, has enabled #GroupM and its agencies to leverage #SeenThis’ expertise and proprietary technology to manage and minimise #CarbonEmissions while improving the performance of display advertising campaigns, it said in a statement. "In 2023 we set out in partnership with SeenThis to minimise emissions using data from our partners. One year on, we are achieving what we said we would do, building on our global framework for media decarbonisation," said Kieley Taylor, global head of partnerships at GroupM. “Our partnership is one of the first examples of a vendor providing an immediate turn-key solution to enable GroupM to deliver #CO2e reductions while enhancing the user experience. We’re thrilled that GroupM is focused on the combination of minimising emissions while maximising performance and is embracing the use of SeenThis #data to share this insight with their #advertisers to encourage lower carbon cost of business outcomes,” said Thomas Bowens, global agency director at SeenThis. #partnership
GroupM and SeenThis partnership dodge over 230 tonnes of carbon emissions
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