Segmentation & audience activation with Twilio Segment
Improve return on investment (ROI) and return on ad spend (ROAS) by focusing your efforts on high-value customers.
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Join the 25,000+ companies using the Segment platform
Segment enhances customer experiences by combining accurate audience segmentation with comprehensive multichannel journey orchestration.
Manage audiences in real-time across every tool using Segment’s unified customer profile.
Identify high-value customers, craft targeted audiences, and launch personalized campaigns without needing to tap your technical teams.
Integrate customer journeys across sessions and devices using deterministic identity resolution. This means multichannel, multi-step campaigns that engage customers across any platform.
Focus your campaigns on high-value customers with robust audience segmentation and activation in Segment.
Segment delivers a complete picture of each customer across your tech stack to help you discover who your high-value customers are without needing to tap technical teams.
Segment and sync real-time audiences to ads platforms, marketing automation and analytics tools, data warehouses, and more. The result? Dynamic and highly-targeted campaigns that cost-effectively meet your customer’s needs at every step of the journey.
Our predictive and generative AI rapidly enhances audience segmentation. Quickly discover and reach audiences with high predictive lifetime value as well as likely-to-purchase potential VIPs.
Easily build sophisticated customer journeys and orchestrate personalization at scale.
Get a complete end-to-end view of your customer journey across different tools enabling you to deliver personalized messages at the right time and through the preferred channel.
Design personalized multichannel journeys using our drag-and-drop visual builder to automate messaging across paid and owned channels.
Orchestrate and scale personalized campaigns wherever your customers are using our 450+ out-of-the-box integrations.
Seamlessly deliver personalized and AI-powered customer experiences across all channels with our 450+ pre-built integrations.
Drive engagement by orchestrating audiences and journeys within Segment or by utilizing data from your warehouse regardless of its location in Segment or the warehouse itself.
Quickly craft multi-step, multichannel interactions based on real-time customer behavior to effectively orchestrate and scale personalized campaigns from a single, data-driven platform.
From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.
Twilio Segment is a critical tool in segmenting customer data and activating targeted audiences across every channel. Connect with a Segment expert to learn more about why 25,000+ companies choose Segment's CDP.