Privacy Portal
We believe data privacy is a right. Your customers probably do, too. With the Segment Privacy Portal, you can automate your approach to keeping your customers' data private.
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Get real-time visibility into what personal information you’re collecting, where you’re collecting it from, and where you’re sending it. Then, set rules to automatically protect it.
Automatically detect and classify personal information in real time instead of wasting months manually creating an inventory.
Set rules to proactively block data to comply with your company’s privacy policy and requirements.
Honor data subject rights requests at scale with automated deletion and suppression across Segment and your connected stack.
Proactively respect customer privacy and comply with GDPR, by enforcing consent across all your digital properties.
Customer Data Discovery
Say goodbye to manual surveys and outdated inventories. With Segment, you can automatically detect and classify personally identifiable information (PII) to create a dynamic customer data inventory for your Segment data.
Each data point is matched against common PII fields and assigned a risk-based classification of red, yellow, or green.
Privacy Controls
Don’t want your team collecting passwords or credit card numbers? Segment makes it easy to proactively enforce your company’s data privacy policies.
Set rules to automatically block restricted personal data from being collected.
Subject Rights Management
Accelerate compliance with regulations like the GDPR and the CCPA with automated data subject rights management and consent enforcement across all your digital properties.
Whether your customers want you to delete or modify their data, or even stop collecting it entirely, Segment has you covered.
“Segment’s Privacy Portal gives us the confidence to align our event data streams with our company’s data privacy and governance standards. With real-time visibility across our event streams, we are able to proactively respect our customers’ privacy.“
Data privacy management software helps businesses automate and enforce certain controls or settings to protect sensitive data and stay compliant with privacy laws and regulations.
These tools can help keep an updated inventory of data to know which information is stored where, who has access, and any transformations the data has undergone. It can also help regulate internal access to sensitive or high-risk data (like personally identifiable information) and encrypt data for further protection.
The needs and requirements of a privacy management tool will depend on your business, but a few common things to look for include:
Data encryption abilities
Permission and user controls to prevent unauthorized access
Integration capabilities
User rights management (e.g., handle requests for data deletion)
Managing data privacy requires a clear set of policies and procedures. It begins with documenting what data your business collects, why you’re collecting it, who has access to it, and where it ultimately will be stored. From there, businesses can begin to classify data based on risk level, manage who has access internally, and enforce different security measures like encryption at rest and in transit.
Managing data privacy also requires having a clear understanding of overarching data privacy laws and regulations that apply to your business. Many businesses also appoint a Data Protection Officer to help oversee these efforts.
Data privacy tools are especially helpful for managing data privacy at scale, as they’re able to automate auditing, risk detection, and more.
Segment’s Privacy Portal automates data governance at scale so businesses can protect customer data and stay compliant with laws and regulations like the GDPR and CCPA. A few key features to Segment’s Privacy Portal include:
The ability to automatically detect and classify sensitive or high-risk data (e.g., PII)
Proactively block data that doesn’t adhere to your company’s tracking plan
PManage user deletion or suppression requests at scale
Data encryption at rest and in transit
And more!
Learn how Segment can help you protect your customers' privacy.