Deliver personalized experiences at scale using data that’s complete, trustworthy, and compliant.
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The world’s most innovative companies build winning customer experiences with Segment
See the complete view of your customer by unifying data across web, mobile web, apps, email, support, and offline interactions.
Identify traits of your high value customers and uncover key events along the customer journey that impact growth, engagement, and retention.
Centralize and scale access to high-quality, secure data and deliver it to the tools and internal teams that need it.
Power your tools and product cross-sell recommendations with clean, reliable data.
Align your teams and tools with secure and consistent customer data.
Simplify compliance with automated data governance and real-time PII screening.
Create real-time audiences and campaigns without relying on your engineering team.
Deliver personalized experiences wherever your customers are, whether in a local branch or online.
Use individualized data to drive the behaviors or product features that increase customer loyalty and engagement.
In this guide we discuss why a customer data platform may be the key ingredient for financial services & technology companies.
Security Highlight
Our commitment to security and compliance includes a comprehensive suite of certifications and attestations so you can trust that your data stays secure and compliant.
Activate audiences in 450+ marketing and analytics tools in real time.
Start connecting your data with Segment.