Urban Jönsson

Today, #CircularEconomy is published by Berlingske Media BusinessReview.dk in collaboration with LOOP Forum, who is hosting the event 'Circular Economy' on 24-25 April in Lokomotivværkstedet. We are happy for the opportunity to share our view on the benefits of car sharing alongside other great perspectives coming from Danish Industry Klimaklar Produktionsvirksomhed Michael Aastrup Tarkett Lineke Roberts Nespresso Professional DK Maria Kappel Carpenter Schneider Electric Helge Frandsen ROCKWOOL Group Marianne Roed Jakobsen and Merete Gottlieb CBS International Business School ♻   Car sharing goes beyond just a ride; it's an opportunity to enhance accessibility, empower local economies and foster relationships. With trust at its core, this type of sharing economy not only transforms how we move but also how we relate to each other.   The full piece is in Danish and you can find an English abstract below.     A sense of Community   In the fast-paced modern world, community often takes a back seat to individual needs and busy schedules. However, peer-to-peer car sharing is quietly revolutionizing mobility and strengthening social bonds. This trend, particularly popular among younger generations, not only changes how we move but also fosters a sense of community and collaboration within neighborhoods.   Peer-to-peer car sharing goes beyond mere transportation; it facilitates meaningful interactions, builds trust, and strengthens social connections. It offers economic empowerment by providing extra income for car owners and cost-effective transport for renters. Moreover, it improves accessibility by democratizing mobility and breaking down barriers to personal transport.   Central to peer-to-peer car sharing is trust, which is fostered through transparency, safety measures and user feedback on sharing platforms. Embracing the sharing economy allows us to rediscover the joys of community, bridge gaps, and build a more resilient society. By turning to our neighbors for car-sharing opportunities, we not only gain convenience but also support local economies and forge new friendships.   Ultimately, it's through sharing that we truly feel the sense of community that surrounds and holds us. https://lnkd.in/ePQw5-Wd

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The EU secures peace, free trade, free movement (which enabled me to move to Sweden 23 years ago) and free roaming, among others. And today, a strong EU is more important than ever. That is the message I am trying to convey in this short post...

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Beyond world leaders and military officials, this year's NATO Summit in Washington D.C. welcomes a unique group: social media influencers, as reported by The Washington Post. In fact, NATO invited 16 content creators from member nations to improve their image with a younger demographic. These influencers, with large followings on platforms like TikTok, YouTube, and Instagram, cover a range of topics too – everything from politics and national security to current events and pop culture. In a similar vein, the Republican National Convention invited influencer Amber Rose to join their event this week. By leveraging Amber’s reach of 23M +, the RNC’s goal too was to connect with a younger, more diversified audience. For the most part, Amber’s participation landed well… further proving the power of influencer marketing. Over the past 48 hours, both the NATO Summit and the RNC have seen unprecedented levels of success due to the access granted to these influencers. At the NATO Summit, creators have storyboarded around interviews with officials from the Pentagon, State Department, and even the White House, including National Security Advisor John Kirby and Secretary of State Antony Blinken. It’s clear that there is no shortage of creativity from these creators, and minimal control over how they are covering events… which is precisely why so much engagement is occurring. NATO's move signifies a growing recognition of the influence social media creators have in shaping public opinion, especially among younger generations… and we love to see it! Shout out to The Washington Post reporter Taylor Lorenz for the in-depth coverage on this news. 

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Polar “T3” Leadership! Roald Amundsen b. OTD 1872. Norwegian explorer; first man to reach the South Pole in 1911.   Amundsen’s inspirational style: - TEAMWORK: Went to extraordinary lengths to pick the best people, those with the highest competence (a champion skier, a world-class dogsled driver, etc) and train extensively with them. Once aboard, he emphasized expedition unity over individual achievement. He was accompanied by a team of five on his historic exploration.  - TONE: “ ‘Adventure’ … is just bad planning” - TENACITY: Thoughtful leaders don't charge blindly into danger. The good ones re-think, re-plan and then re-try. This wasn't Amundsen’s first attempt. He showed previous restraint in the face of hazardous weather and strategically switched from wool clothes to fur skins, plus opted to use skis + sled dogs vs. motor sleds to triumph. For more motivational “T3” leadership stories, visit: https://lnkd.in/dJYFbndz

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🚨 SAS - Scandinavian Airlines has introduced a new ticket where you can pay a non insignificant sum to ensure you are funding 50% biofuel through your fare. I don’t love that they are passing a major cost on to the traveler. But I do love that they are trying and doing stuff out in the open. 👩‍🔬 I’ve seen United, Google Flights, and others experimenting with similar concepts, but a little less directly and a little less impactful (I think). 📉 Ultimately sustainability needs to be embedded in our products automatically and at a reasonable cost that still eliminates emissions. Long haul travel is a very hard to decarbonize industry. There are no bad ideas to try. I’m sure this cost is indirectly subsidizing SAF not directly changing the fuel mix in my plane. But again a nice step in the right direction that is worth celebrating. Tomorrow's Air and Christina Beckmann crusaders on a similar mission. Onward.

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