Martina Johansson

Finally found the time to complete my two missing assignments 😊 Now happy to share that I’ve obtained a new certification: Peikko - Value Based Selling from Mercuri International! Big thanks to Peikko and my training colleagues! #Certification #ValueBasedSelling #ProfessionalDevelopment #NewSkills #LifelongLearning

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So what does ConstruKtion do? What's our value prop? What solutions can we provide? How can we make your job easier? How do we help your business grow? How do we accelerate adoption? How can we drive positive change by enabling & empowering your teams? Probably not top of mind for you, but it is everything we are thinking about... constantly. Soooo excited at all of the work we have been doing to develop productized solutions that deliver craft @ scale. - Sales enablement - Demand gen - Innovation prototypes & pilots - Custom measurement frameworks - Change accelerator models - Data-driven experience designs - Omnichannel audits & analyses - Content marketing platforms - Audience segmentation application - Omnichannel roadmaps and activation blueprints for single brands and portfolios Interested? Curious? We aim to be additive nutrient sprinkles that complement what you have, and support in areas of need / resource constraints. Get a glimpse, feel free to reach out. We are ready to help you G(r)O(w)! https://bit.ly/4anWlTK

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Check out the highlights from our 5th annual Sustainability Report below! 🌎 ✨ 2023 was a year of transition at Framery - culminating in the release of our new and sustainably built smart pod family. The report highlights our continued progress and work on sustainability - and uncovers what it takes to build the world’s most sustainable office pods. You can read more about sustainability at Framery and download the full report here: https://lnkd.in/dsdDrwvJ

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✈ Why am I off to a new exciting adventure? 🌟 As I get ready to say goodbye to my role as CMO at Polhus by the end of this week, I'm taking a moment to look back on the amazing ride that began in March 2023! Leading and guiding the marketing team at Polhus has been incredibly rewarding, and I'm really proud of what we've learned and accomplished together! 💰 Keeping sales steady despite tough economic times and getting a better grip on our advertising costs in all our markets. 📈 Boosting our online presence and search rankings through SEO improvements, like ranking in the top 3 for 10+ sauna-related keywords in the UK, which increased clicks by 500% in a few months. 🌐 Broadening our marketing channels to rely less on some specific channel(s) and to focus more on long-term strategies through a full-funnel approach, which resulted in a 5-months in a row increase of branded searches after more than 24 months of drop. 📊 Changing up our sales and discounting strategy to have a more consistent order intake flow. 🖥️ Adding structure to the marketing and sales team with for example the implementation of Hubspot CRM to have more streamlined processes and increase efficiency (a must when you have such a long buying journey with lots of touch points). 🎯 Throughout this period, I also dedicated significant effort to repositioning our brand and redesigning our website to enhance the overall customer experience and improve our conversion rate. However, as discussions unfolded, it became evident that there were divergent perspectives on the future trajectory of our marketing and commercial strategy, ultimately influencing my decision to resign. In spite of that, I'm grateful to Oscar Troedson for the opportunity and enjoyed collaborating with exceptional individuals like Tove Carman, Lisa Wilhelm, Matilda Ericsson, Larisa Freij, Kajsa Wetterlin, Ingmar Ludwig geb. Kersten, Marieke Zinnen, John Nill, Edwin von Krusenstjerna, Nicole Titze, and many more. Thank you, and my best wishes to everyone and to Polhus for continued success in the future! So now, as I look back on this chapter, I'm reminded that differences in vision and opinions are natural in any organization. It's not about being discouraged, but rather about learning and growing from these experiences. In my case, they have served as catalysts for personal growth and propelled me toward an exciting new chapter, carefully chosen, and I can't wait to get started! 🚀 Stay tuned for my very exciting next step... starting soon! #NextChapter #Grateful #MarketingJourney #StayTuned

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