Madeleine Araya

Time to share some examples of what we at YOC Sweden can help you with 🙌   Let’s dive into two prime examples of our standout high-impact products:   YOC Mystery Ad®: This campaign sparks curiosity through its integrated HotSpots.    Instead of bombarding you with unwanted information, it invites you to explore and discover.    This interactive approach not only captivates users but also boosts brand awareness.   YOC Mystery Scroller®: With its stunning creatives, this ad seamlessly integrates into your site.    It’s both subtle and powerful, offering an engaging experience without interrupting the user’s scrolling flow.     Our focus is to deliver an outstanding advertising experience for everyone.   Would these ads catch your eye?   #HighImpactAds #Programmatic #Engagement #YOC

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Seasonal campaigns are essential touchpoints in the customer journey, with a proven impact on engagement and brand affinity. From Halloween to Christmas, Valentine’s Day to Día de Muertos, as brands focus on creating meaningful connections, personalized outreach during peak seasons is increasingly effective in driving app engagement and strengthening emotional connections. #Marketing #DigitalMarketing #CustomerEngagement #SeasonalMarketing #CustomerLoyalty

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We are launching our new website – videa.se! We are happy to announce that our new website, videa.se, is now live! The site is produced entirely in-house, from design to content, and it feels good to be able to offer a platform that better reflects our company. With the new website, we want to achieve the following: • More modern design: An updated design that makes it easier to navigate and find information. • Easier to find information about our services: We have restructured the page so that you can quickly find what you are looking for. • Better adaptation for mobile devices: Whether you visit us from a computer, tablet or mobile, the experience will be optimized. • More information about the work behind various projects: Get an insight into the work behind our productions. • More moving material: We have added more films and videos to better showcase our services and projects. • Customer cases: Now we also include customer cases that are not film projects, such as interactive presentations and various visualization projects. • Faster loading time: For a smoother experience, we have improved page loading times. • Better SEO optimization: In order for new customers to be able to find us on the web, we have worked on improving our visibility in search engines. We are proud to have produced this website entirely ourselves and hope it will provide a better customer experience. Please take a look at our new website at videa.se. Sincerely, Vidéa #Filmproduction #Film #3Danimation #visualizations #virtualstudio #interactivity #Gavle #Sweden #Videa

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At Supernova Group 🪩 we believe gaming will continue to mature as a core distribution channel. Why? When produced organically, like we did here, it becomes a powerful medium for brands to create signal in a noisy world. Other perks, (1) Introduces a playful form of brand engagement. (2) Broadens reach to a new audience demographic. (3) Replication across other gaming platforms. (4) New revenue stream via in-game store. Reach out to learn how we can do that for your brand. [email protected]

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Our Founders Message: As the founder of Vanten, I've always believed that power dressing isn’t about mimicking menswear. My journey began when I realized that true empowerment comes from feeling confident and powerful from within, regardless of the clothes you choose to wear. It’s this philosophy that has shaped our brand and every piece we create. Join me as I share my story and our mission to redefine power dressing for women everywhere. #FounderStory #PowerDressing #WomenEmpowerment"

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Realheart recently released its Q1 report for 2024. A week later, CEO Ina Laura Perkins participated in a report interview at Direkt Studios (Swedish). "The reason I could be here at Direkt Studios only now, is that at the time of the report release, I was in the #US visiting #cardiologists and having discussions with two major hospital systems. There is an incredible amount of interest in our artificial heart and the response when the surgeons saw all the stable values in the sheep in connection with our latest implantation was ‘Wow, it looks great, like a natural heart’,’ says Realheart's CEO Ina Laura Perkins. ❤️ In the interview, Ina Laura talks about the US visit and how much it means for future market launches there. For example, one of the hospitals visited performs more heart transplants per year than is done in Sweden during the same period. 🍀 Other interesting points are 🍀 ✔️ The second implantation with more than four days survival has been achieved. ✔️ Important and relevant feedback from the surgeons has led to anatomical changes to the heart pump so that it is now more organic and similar in shape to a human heart. It is also generally smaller. This is thanks to the realisation of being able to cross the two pumps, thus freeing up space. ✔️ Dates for implantation have been booked and work is now continuing to optimize blood handling and the heart-lung machine.  ✔️ The 10-day survival milestone remains a goal. ✔️ New laboratory data at the blood cell level will be presented at ASAIO, where the results are a great proof of good blood handling. ✔️ Unique to test on human blood, which is most sensitive, most clinically relevant and best for risk mitigation. ✔️ New chairman of the board, Magnus Öhman, with solid experience from the #commercialisation of the #pacemaker. Ina Laura Perkins sees a similar journey for the company's artificial heart. ✔️ Last, but not least, the upcoming share issue, where Ina Laura emphasises that the situation is good right now, based on a strong cash position and a market that looks good. 👁 Follow us for more updates. #ArtificialOrgans #TotalArtificialHeart #HeartFailure #Hjärtsvikt #Medtech

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Quizzes are underrated in e-commerce. We implemented one for Nordic Oil, a brand selling CBD products, and it’s generated tens of thousands of dollars in extra revenue. But not only that, there’s more. When you implement a quiz that gives personalized recommendations to users, they’re more likely to pick the right product and by extension get better results with it. That means that they’re also more likely to purchase again in the future. Here are the results so far (in terms of CRO): ✅ +3.78% in Conversion Rate ✅ +5.37% in Product Page Visits

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A-haaaaa! Take On Me Timeless vibes Strategy behind A-ha's breakthrough: In the early 1980s, A-ha, a Norwegian pop band founded by Paul Waaktaar-Savoy, Magne Furuholmen, and Morten Harket, faced the challenge of breaking into the global music market with their debut single, ‘Take On Me’. Their target audience, influenced by platforms like MTV, sought emotionally meaningful and visually compelling content. They faced the challenge to differentiate themselves from established artists and capture global attention in a competitive landscape. Insights and research highlighted the influential role of music video-content in shaping trends and artist popularity. Audiences increasingly demanded immersive and engaging visual experiences. Under the visionary direction of Steve Barron, the band innovatively used rotoscoping—a technique combining live-action with hand-drawn animation, which was innovative for its time - to craft a narrative rich in themes of love and longing, finding synergy with their distinctive musical style. The resulting music capsule captivated global audiences and garnered critical acclaim, winning six prestigious awards and receiving two nominations at the 1986 MTV Video Music Awards. The Power of (Narrative) Depth: Many modern communication strategies often rely on quick, fragmented emotions and repetitive messaging to capture the audience's attention in a crowded media landscape. While this approach aims to stand out amid the high volume of content, it can result in material that feels less engaging or meaningful. In contrast, short formats that tell a complete and cohesive story with strong narratives and emotional depth tend to build a stronger emotional connection with the audience. This approach enhances brand recall and fosters long-term loyalty, creating a memorable experience for viewers. ‘Take On Me’ remains a timeless masterpiece, an example of a complete narrative experience, distinct from today’s fragmented emotions and repetitive hooks. Released in 1985, it demonstrates the power of storytelling encapsulated in a condensed format. Today, brands can draw inspiration from A-ha’s pioneering approach to create engaging content strategies that leverage advanced technologies, ensuring they resonate with diverse audiences while staying true to their business objectives. For now, simply listen, feel and let the music move you! 🎶

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Svenska Spel has decided to start reporting on the health of the group’s revenues, that is, what proportion of the revenues comes from customers with a lower risk of gambling problems. Svenska Spel’s reporting is based on the risk models in the company’s gambling analytics tool, Playscan, which have been developed in collaboration with Sustainable Interaction. – Reporting healthy (and unhealthy) revenues is an important step for the industry to become more transparent. We will see a great diversity in the figures presented by different companies due to the fact that they define and measure healthy revenues in different ways. Nevertheless, it adds information to the debate around regulation, says Jakob Jonsson, PhD and clinical psychologist at Sustainable Interaction. The first report will be released at the end of August. Read more here: https://lnkd.in/dzhgRFRE

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Before revealing what I see as the most overlooked opportunity for brands on YouTube, let's look at some impressive facts about the platform: • 7.5 million Swedes watch YouTube every month. • Viewers spend over 55 minutes each day on the platform on average. • If Swedes could only choose one streaming service for an entire year, YouTube would be #1. These stats are quite impressive, but the most significant and often overlooked opportunity for brands today is that YouTube is the second-largest search engine. Nearly 40% of Gen Z, especially those aged 18-24, also use video platforms as their primary search engines, and they set the trends that older generations follow. Brands have a big opportunity here, especially early adopters. I believe every brand should aim to become a subject of interest to their audience, rather than disrupting it. By sharing content that's genuinely helpful and optimized for search behaviors, brands can build preference and reach people when they are actively searching. Also, YouTube wants you to succeed - they give the data and analytics to guide your strategy. Next Thursday, I'll be speaking at Google about the changing landscape of video search, and we still have a few seats left for our exclusive breakfast event with them. If your brand wants to learn how to engage effectively with your audience and maximize the potential of video SEO, reach out and I'll send you an invite!

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📢 We are expanding! 📢 Infografikk becomes the 1st Apple Premium Reseller in the Nordics to offer our #productbuyback solution! 🥳🎉 We're happy to partner up with one of the biggest Apple Premium Resellers in Norway, Infografikk. We launched Infografikk EASY to endorse the reuse of Apple products in a flexible and affordable way. ✅ The financing partner in this model is Resurs Bank, a leading bank in the Nordics. EASY provides access to the latest technology, at the same time, contributing to the #circulareconomy ♻️ and #sustainable consumption. 🌿 Consumers can own Apple products for fixed, affordable monthly #payments. They can use their favourite products for 24 months and upgrade to a new one, being guaranteed a buyback option upon product return. 🔄 💬 Our CEO, Hendrik Roosna, celebrated the launch, “I’m delighted to welcome Inforgrafikk to our family! I'm glad to see more Apple Premium Resellers across Europe prioritising #sustainability and #productreuse. We are already partnering up with iDeal in Lithuania and Cortland Biznes in Poland. The fact that Infografikk decided to join the movement by offering customers a flexible and sustainable way of owning premium Apple products, speaks for itself.” 🔍 Read more: https://lnkd.in/d5NrC6DR #ecommerce #recommerce #sustainablepayments #sustainablefinance #productasaservice #recycling #ewaste #financialtechnology

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Thrilled to share the success of our client Fjällräven's recent brand awareness campaign for their iconic Kånken bag! The Challenge: With the pandemic easing, Fjällräven wanted to reignite consumer love for their colorful and sustainable Kånken bag. The Solution: A data-driven, test-and-learn campaign built with Precis Digital. We leveraged Fjällräven's stunning in-house visuals to create engaging experiences across channels, including: - Interactive ad placements where users could design their own Kånken bag! - Video ads, carousel ads, and native stories on Meta platforms. - Programmatic display ads and YouTube activations. The Results: - 70% increase in ad recall! Our creative resonated with audiences. - 285% lift in intent! People were seriously considering buying Fjällräven. - 392% increase in CTR! Engaging creatives drove user interest. Key Learnings: - Purpose-driven visuals connect with today's consumers. - Testing and iterating is crucial for campaign optimization. - Aligning ad goals with the overall campaign strategy drives success. #Fjallraven #Kanken #BrandAwareness #DigitalMarketing #SuccessStory #Sustainability

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The EU secures peace, free trade, free movement (which enabled me to move to Sweden 23 years ago) and free roaming, among others. And today, a strong EU is more important than ever. That is the message I am trying to convey in this short post...

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We are now one week into the Nordic Content Protection campaign against illegal TV services. This campaign is backed by all major Swedish telecommunications companies, inlcuding Allente Nordic, and TV/streaming providers, and it has garnered significant media attention.   However, judging by some of the comments on these articles, it is evident that many people still hold a romanticized view of illegal TV services, perceiving them as noble Robin Hood figures.   Let me be clear: The money you pay to illegal TV services is not funding the sports studios, binge-worthy series, or blockbuster movies you love. Instead, it goes directly into the pockets of criminal networks involved in drugs, trafficking, smuggling, and prostitution. As Hasse Aro says, this is not an exaggeration. These are facts.   https://lnkd.in/deqFQk6R   Viaplay Group, Warner Bros. Discovery, TV4, Telia, Telenor, Tele2

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Breaking the Silos: The Future of Marketing Departments The landscape of marketing is evolving rapidly, with an ever-increasing array of activities, channels, and content to manage. As a result, marketing teams have swelled with specialists, each focusing on their niche area. However, a recent report sheds light on a concerning trend: the majority of these teams operate in silos, hindering collaboration between specialists and generalists. This siloed approach leads to a disjointed focus, where each channel operates independently rather than contributing to the bigger picture. It's time for a paradigm shift. Instead of doubling down on platform-specific specialists, the new frontier calls for a more platform-independent approach. The key lies in collaboration across media and breaking down the barriers between channels. By fostering a culture of collaboration, marketing departments can harness the collective expertise of both specialists and generalists to drive comprehensive and cohesive strategies. The report suggests that this shift is not only necessary but also highly beneficial. A significant majority of respondents believe that marketing departments could operate more efficiently with improved collaboration. It's time to rethink our approach and embrace a future where collaboration reigns supreme. https://lnkd.in/dE3xhsvf

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The NoA Growth Award shortlist is now official. For the fourth consecutive year, NoA in cooperation with Resumé hands out the NoA Growth Award (Tillväxtpriset) at the yearly gala dinner for Sweden’s Best CMOs.   The award recognizes how marketing teams can drive growth by activating and elevating their company’s overall strategy.   Previous winners include the marketing teams from Lyko, Polestar, and Apohem.   Shortlisted for this year’s NoA Growth Award are*: Katarina Gold, Akavia Johanna Åberg och Mikael Gustafsson, ATG Magnus Hammarskjöld, Celsius Tomas Bäcklund, Elite Hotels Jeanette Eliasson, Nordnet Ulrika Nilsson, Quintus Technologies   This year’s jury (the lovely faces in the picture) consists of jury president Niklas Bondesson, with jury members Anders Ullstrand, Caroline Rudbeck, Andreas Fredmark, Erika Bennerholt, Johan Anselmsson, Niclas Sandin (missing from the picture), and Emma Stjernlöf.   The award is handed out on October 24.   * list in alphabetical order based on company name.   #marketing #award #growth #tillväxtpriset #noagrowthaward

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How can you use AI in service to human centered experiences? At this years Cannes Lions International Festival of Creativity we've brought the Four Futures immersive experience - enhanced by AI and anchored in climate science. Kampanje met our Co-CEO Behnam Farazollahi on site to experience Four Futures, ask about the strong emotional response to this work, and to chat about the future of AI & design. Excerpt from Kampanje: One of the festival participants who is watching the presentation alongside Kampanje's dispatched reporter starts to cry. -Is that a reaction you often see?- It is a very emotional and strong response. We try to use our product development expertise, design, and creativity to really make people feel the future. Some have had strong emotional reactions and have had to sit down afterward. This has happened at COP28, in Oslo, and here. It means that it does some of what it is supposed to do. It makes us take responsibility, and that makes it extra painful and powerful, says Behnam Farazollahi Continue reading about EY Doberman at Cannes here: https://lnkd.in/dkAdbBzZ #AI #Design

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At Fibbl, we see more and more brands adopting to this new e-commerce approach. Brands such as Sandqvist Bags and Items, kybun Joya, LØCI, WODEN A/S and more. Who are all leading with the 3D experience and having the 2D content secondary. That’s 3D first for e-commerce 🔥 Check out our latest webinar if you want to dive deeper into the subject: https://lnkd.in/dpegWQSy #3D #ecommerce

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Short form content🚀👀

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