The Gang

🎮 Our team had a blast at TwitchCon 2024 in Rotterdam!🌟 We loved connecting with the vibrant Twitch community. Meeting passionate fans, talented streamers, and industry pros was inspiring. 🕹️ Showcasing our latest games was a highlight! Your feedback fuels our game development passion. Thanks, Twitch, for organizing an amazing event! See you at the next TwitchCon in San Diego! 🎉 #TwitchCon2024 #Rotterdam #RobloxGames #CommunityEngagement #GameDevelopment

It was fantastic to attend SEG3 and hear from voices across the industry! 🌟 Our Managing Director, Max Proctor, shared the stage with James Reevell, Georgi Stoimenov, Monika Oomen, and Gavin Forrester to discuss the future of brand fandom. Key takeaways: ✅ Immersive platforms like Roblox are crucial for engaging Gen A & Z due to their scale and media habits. ✅ These platforms are now used for "bottom of funnel" marketing strategies that drive ROI. ✅ Brands must align with platform expectations to maintain engagement. Next stop, gamescom! Let us know if you'll be there! 🎮 #Innovation #BrandEngagement #Gaming #DigitalMarketing #Seg3 #GamesCom

What an incredible experience at the Cannes Lions International Festival of Creativity! ⭐️ Our CEO, Marcus Holmström, participated in two dynamic panel discussions, even moderating one. It was packed with valuable insights and plenty of laughs! ✅ "The next-gen fan is powered by video games,” hosted by dentsu and featuring the National Football League (NFL), included brent koning, Magali Huot, and Ian Trombetta. ✅ “Collectables, Gaming and More: Cultural Crossover in Football,” hosted by FIFA and featuring Panini and Modex, included elisabetta mussini and Francesco Abbate. Check out some highlights bellow! #CannesLions2024 #FanEngagement #Gaming #DigitalCollectibles #Innovation #TheGang #FootballCulture

We’ve worked with The All England Lawn Tennis Club to launch a massive revamp to WimbleWorld on Roblox in celebration of Wimbledon 2024! 🎾🙌 The update sees a major overhaul to the tennis gameplay, with new lob, drop and shot timing mechanics, improved AI opponents, as well as the ‘WimbleWorld x Emirates Cup’ tournament game mode, where players battle it out against five AI bosses (each with unique playstyles) to become the champ. 🏆 Also, players can get the Wimbledon look as a brand-new Ralph Lauren capsule collection hits the in-game store and of course, no update is complete without exclusive UGC items for players to claim! 👕 It’s super exciting to see iconic brands like Wimbledon, Emirates and Ralph Lauren coming together to deliver a huge new content and gameplay update to WimbleWorld. 🤝 We’re immensely proud of the team's hard work on this update and can’t wait to get the community’s feedback! Check out the update below ⬇️ https://lnkd.in/dcC3KA6V #Wimbledon #Roblox #ImmersiveExperience #Gaming #TheGang #Emirates #AELTC #WimbleWorld #RalphLauren

Vans World 2.0 has LANDED! 🛹 Building on the success of Vans World, which reached over 100 million visits on Roblox last year, Vans World 2.0 pushes the boundaries of skating and innovation with new challenges and first access to a virtual version of Vans’ new Mixxa shoes before they drop in the real world. You read that right - Mixxa is the first shoe to launch virtually on Roblox before its physical release. 👟 With The Gang’s high fidelity visuals and soundscape, players can fully immerse themselves in Vans High, France, and LA inspired maps in and enjoy a limited-edition Vans Ollie free emotes. 🎮 Vans is also empowering female skaters by introducing Vans pro skater Lizzie Armanto to the game to showcase her unique style and inspire the next generation through skateboarding. As the first brand to create an extremely successful experience in Roblox, Vans aims to continue evolving its trans-media storytelling and engaging the next generation in fun and creative ways. 🚀 Jump in and play now: https://lnkd.in/ggh_EQz5 #VansWorld2 #Roblox #Skateboarding #DigitalActivations #VirtualReality #Gaming #Mixxa #BrandEngagement

The Gang has been recognized at the Great Place to Work® Portugal event in Lisbon! 🇵🇹 This award is a testament to the dedication and hard work of our incredible team. Opening our office in Portugal just two years ago, we are immensely proud of how far we’ve come and the positive impact we’ve made. A huge thank you to the entire The Gang team for your unwavering commitment and passion. Your efforts have made this recognition possible. We would also like to extend our gratitude to the Great Place to Work organization for this honor and for fostering a culture of excellence and employee well-being. Here’s to many more milestones and achievements together! 🚀 #GreatPlaceToWork #TheGang #Teamwork #Achievement #Portugal #CompanyCulture #Proud

After hitting headlines (even being featured on TIME) with the opportunity to get paid to play Roblox, IKEA: The Co-Worker is officially live on Roblox! 🛋️ 🎉 The much-anticipated experience has taken the platform by storm, with an impressive 96% like ratio and over 500,000 players joining the IKEA crew in just three days! 👍 We're incredibly proud to see the overwhelming positive response to this unique take on the IKEA experience. Players are loving the chance to explore the aisles, decorate showrooms, and even serve virtual meatballs in the Swedish Bistro 🇸🇪 And FINALLY you can ignore the arrows and jump on the sofas without getting in trouble! 😅 Head over to Roblox to experience the IKEA mini-game magic for yourself – Link below 👇 https://lnkd.in/d29M_Hti  #IKEATheCoWorker #Roblox #IKEA #PaidToPlay #IKEARoblox #BrandedExperience

We’re thrilled to announce that we are now part of NAVER Z (ZEPETO)'s Global Partnership Program! 🚀 ZEPETO has unveiled this innovative program to scale brand engagement and drive innovations within their virtual platform. By collaborating with studios, agencies, and companies with agency-like functions, ZEPETO aims to revolutionize the way brands connect with their rapidly growing audience. As a partner, we are excited to leverage this opportunity to enhance our virtual engagement strategies and bring cutting-edge experiences to life. Stay tuned for more updates on how we’re contributing to this exciting venture! #ZEPETO #VirtualEngagement #Innovation #BrandEngagement #DigitalTransformation #Partnership

📣 We've teamed up with The R&A to launch the ultimate virtual golfing adventure on Roblox!🏌️♂️ Designed to reach diverse new audiences by leveraging Roblox's 77m daily users, ‘Just Swing’ is an immersive golfing experience to drive engagement and inspire players to get involved in the sport! 🌟 Players will start their journey in a virtual clubhouse before they tee off a fantastical 9-hole course filled with fun challenges ⛳️ By reaching out to players in the virtual realm, The R&A can inspire them to take up the sport in the real world, fostering a new generation of golf enthusiasts and expanding the global golf community 🌍 Our ongoing collaboration will see ‘Just Swing’ include an Active Play initiative in summer where players can redeem virtual codes for physical golf activities! 🤩 #Roblox #Golf #Gaming

We’re just 2 days away from SEG3 London, and we’re thrilled to share that our Managing Director, Max Proctor, will be part of an exciting panel! ✨ Max will join Monika Oomen from Warner Bros. Discovery, James Reevell from BBC, Gavin Forrester from The R&A, and Georgi Stoimenov from FIFA on the panel "The Future of Fan Engagement: Immersive 3D Experiences". This insightful discussion will take place on June 27 from 12:15pm to 12:55pm. 🎮 SEG3 London is the premier event for those driving innovation, growth, and brand development in sports, entertainment, gaming, and emerging technology. With attendees from top-notch companies like Paramount Pictures, Formula 1, Sony Music Entertainment, and Manchester United, this is an event you won't want to miss! 🚀 Reserve your spot now: https://lnkd.in/gNaYkTAa #SEG3London #Innovation #Growth #BrandDevelopment #Speaker #TechEvent #Sports #Entertainment #Gaming