Forza Clubs

"It is no longer an ‘if’, but a ‘must’, for sports organisations to diversify revenue streams and gain increased control over their business" Source: #DeloitteSportsBusinessGroup "Future of sport", Sept -24. They continue to conclude... ✍ "In relation to revenue, leaders predicted that digital products (67%) and data (59%) will be the fastest growing revenue streams over the next five years, a tell-tale sign of the digital revolution underway across the industry." Forza Clubs reaction: ✅ This is how we influence the three fastest growing revenue streams in the future of sport: #1: Digital Products 💻📱 The willingness to pay for content and gamification has grown substantially in recent years. We have the platform and know-how to do it. Data: Forza club app usually convert 10% of free users to paying users and "behind-the-scenes & short videos" are the most important drivers for paid. #2: Data 📊💡 Our onboarding have 74% of the fans complete the fan registration, supplying their date of birth, correct name, favourite player and give data consent. The club app is a gold mine to gather fan data from NextGen fans that is not picked up by the ticket system. #3: Media Rights 📺  It makes sense to sell the media rights if the offer is right. But sometimes, keeping the rights makes sense long term – IF the club has a platform that will retain the fans for years to come. This is were a club app comes in to play – because getting "paid per one view" is not good enough. The club should retain the fans in the clubs media house (club app) for years to fully monetise the media rights 💰 Image borrowing from Deloitte and ChatGPT.

Which #content bring football fans closer to the club? And what content are fans actually willing to pay for? We operate in 10 countries around the world where we deliver the Clubs Media House (App) to help the club to take ownership of the customer journey. And the data is very, very consistent around the 🌎 The data on what content wins is as follows: 💨 Short videos is by far the most engaging media format 👑 is till the Authentic content = don't do 10 retakes 📱 Content that's shot on an iPhone is a good rule of thumb for authenticity 🤳 Shaky stuff = usually perceived as authentic 🕵♂️ Behind the scenes, is nr 1 when we ask fans "what brings fans closer to the club". Behind the scenes is also something that can only be brought to the fans - by the club itself. No other media has better access to behind the scenes than the club. The word "Authentic" is all over the data. What's great about authenticity is that it takes less time to produce authentic content. And it is probably nicer for a player to be authentic, compared to being a 🤖 (This player perspective is not facts, its opinion). 💰 💰 💰 On monetisation of content. This is growing fast and we are leading the race. The old "truth" is that in order to succeed you need to broadcast games + highlights from the games. That is simply not true ❌ On this topice, we will leave you with some very interesting data on what the Forza Club App Users claim to be the "5 best things about the club app", voted by the fans** 1. Short videos from the club (63%) 2. Long videos from the club (57%) 3. A simple way to support the club economically (42%) 4. Highlights from the games (34%) 5. Quizzes, games and polls (24%) Get in touch if you want to know more about this☝ **more than 1600 fans surveyed through our in-app fan survey tool in May 2024. Multiple choices were allowed. Video from Athens Womens Football Summit on the topic of content.

🚨 🇸🇪 Tonight, Swedish police stopped the Stockholm derby in the 76th minute. 📽️🇨🇭 Yesterday, we witnessed first hand an electric atmosphere at the Zurich derby (see film) In both games, the fans propably broke the law. In both games, no one was hurt. In both games, the audience wasn't there to see the best football players in the world... ...the fans came to support their team and for the experience in the 🏟️ Let's hope balance can be found between law enforcement and football fans. Without the great fan experience in countries like Sweden and Switzerland - people have few reasons to buy a ticket. As a company, we are not taking sides. All the forces in the football industry must work together to keep what's great 🥁 and minimize the chances of people getting hurt. /Adam, Forza Clubs

OWNING THE FAN JOURNEY was a topic of discussion at the Athens Women's Football Summit. To take full ownership of the fan journey, we believe an application is the proper tool. Other tools such as Meta is decent when you pay them 💸 but doesn't grow the fan database. Market Automation tools are good for converting older fans to purchase, but it will never truly engage, especially never engage NextGen fans 🥁 And websites just aren't suited for interacting with fans. Discussion between host Ed Bowers and Forza Clubs Adam Stighäll ⚽️ from the summit.

Tomorrow, we are on stage at the Women's Football Summit sharing our insights on: 🎥 Where the Womens game beats the men in the race for new fans 📈 How to grow the fan base and fan database with 1st party data. Especially among nextgen fans 🥁 How football clubs properly take ownership of their customer journey, and stop giving it away And off course, we'll share how our partner clubs around the 🌍 have monetised club content while (at the same time) grown the fan engagement and increased ticket sales. And we'll have a few laughs with host Ed Bowers on stage. Join us if you are in Athens or follow the live stream.

Forza Clubs is 📈 and looking for senior expertise in this transfer window. 🚀 We’re Looking for a Google Analytics 4 Expert (Contract Role) 🚀 Sports clubs of the future want data for actionable insights, and Forza Clubs wants to remain in pole position to continue to deliver that data. The task (together with the core team) is to optimise our analytics infrastructure to ensure it delivers maximum value to our clients. We are seeking a Google Analytics 4 (GA4) consultant for a short-term contract role to help us achieve this goal. Your key responsibilities will include: 🔹 Reviewing and refining our GA4 setup 🔹 Ensuring our tracking is aligned with business objectives to provide top value for our clients 🔹 Assisting our engineering team to improve tracking active users, screen views, and events effectively 🌍 This is a remote contract opportunity. 📧 Interested? Message Artem Yarmosh, write a comment or make some noise.

💛 New fan game: "Starting 11 Predictor" - developed with the help of BSC Young Boys 🖤 It's exactly what it says out to be – fans predict the team formation and Starting 11, earn points for every correct player and compete with other fans in the leaderboard in the club application 📱 The Starting 11 Predictor is a fully automated app feature that increase fan engagement before each game, usually together with the simpler game “Predict the Score”. The Forza Clubs team would like to thank Daniel Marti & Meike Paulick for bringing forward the idea and helping us improve our set of Engagement Features. And of course – BIG CONGRATULATIONS 🎉 on qualifying for the Champions League. Wankdorf Stadium will surely 🍲 this summer PS. For you out there in the market for ways to improve your club/league app – the Starting 11 Predictor can be implemented into your existing application, even to an app not supplied by Forza Clubs. Or it can be delivered together with our full app offer. The UCL song put a nice touch to the video below, but it is definitely not part of the offer... 💸 💸

Swedish tech press is reporting on Forza Clubs turning the tides to profitability, the growth of content revenues and ticket sales among our partner clubs. Article in Swedish 🇸🇪

It is summer 🌞 ⛱️ so we keep hammering in the podcasts. Listen to Marcus Modéer from IFK Göteborg talk about how they bring fans closer to the club and monetise content through their "flagship for content" (Blåvitt+ app provided by us 💪) in the latest episode of the Football Business Podcast from FBIN . At Forza, we like to rely on data. Here are some numbers to put Göteborg's success in perspective: 🏟️ 22% of their fans attend more home games since they started using Blåvitt+ 📽️ behind the scenes content is the nr 1 driver for making the fans feel "closer to the club". 💰 For those of you looking to increase sponsorship revenue, 72% of the fans claimed that "A sponsor in the app" was the most credible advertisement, ahead of TV commercials (21%) and Facebook Ads at (7%). These numbers 👆 came in from +778 fans through an in app survey 8 months after the app hade been launched. If you want to be inspired or evaluate an app for your organization, download Blåvitt+, share with us the email address you registered in the app and we can open up Premium for your user on behalf of Forza Clubs. #FanEngagement is 👑

CEO Adam shares his view on the huge potential for fan engagement in Women's football in the latest episode of Ed Bowers Sports Career Podcast, episode 376. From the perspective of Fan Engagement in the Women's game, here are some key takeaways: 🎯 Female players are authentic and fans want AUTHENTIC content. The proof is everywhere in the data! 🥅 Female players are accessible – making them easier to connect with as a fan – thus building/growing the fanbase and increasing fan loyalty. For more, listen to the +1h discussion on Spotify 🇸🇪 Do you have feedback on the podcast - send Adam a message or be brave and put a comment below. Even negative comments are engaging – and we all know that engagement is 👑