… effect is one of the most consequential biases in human decision-making. It can explain why
… Here, we provide insight into how the sunk cost effect is represented in the human brain. …

… It is possible that brain activation during sunk cost decision-making identified in the current
study could have partially reflected higher incurred ticket prices of the non-preferred option or …

… human brain really treats them in the same way, then the neural correlates of sunk cost and
incremental cost … of these brain regions correlated with sunk cost, suggesting sunk cost effect …

… Past-effort heuristics, SDVL, and WTC can indeed be prominent drivers of the sunk cost
effect in our data when sunk cost effects are present. Therefore, our work brings up an intriguing …

… The complexity of the human environment caused our brains to develop the ability to discern
among many relevant pieces of information and make appropriate choices or decisions (…

… of the sunk cost effect: The patrons' sunk cost influenced their attendance decisions. …
humans should be less susceptible to the sunk cost effect than are adult humans. Young …

… human brain has a triune4 rather than a unitary structure (MacLean 1989; Panksepp 1998).
Because of the way the brain … and the motivational areas of the brain. In Section III, we argue …

… sunk cost condition versus the low sunk cost condition. However if monetary information is
not what prompts mixed-handers to update their beliefs, they will not show a different pattern …

… observe sunk cost sensitivity at all times within the wait zone. Nor do we observe sunk cost
sensitivity uniformly within the waiting zone. Instead, we find that the sensitivity to sunk costs …

… sunk cost sensitivity. First, we provide an intuitive example of investment behavior without
sunk costs to illustrate how apparent sunk cost … How the human brain manages the trade-off …