Healthy food products at the point of purchase: An in‐store experimental analysis
V Sigurdsson, NM Larsen… - Journal of Applied …, 2014 - Wiley Online Library
V Sigurdsson, NM Larsen, D Gunnarsson
Journal of Applied Behavior Analysis, 2014•Wiley Online LibraryThe present study examined how product placement and in‐store advertisement affect food
selections of approximately 100,000 customers across 2 different stores using an alternating
treatments design embedded in a multiple baseline design. Our results documented a
substantial increase in the sales of healthy food products and a concurrent decrease in the
sales of less healthy items via simple environmental modifications. These data suggest an
effective means of altering unhealthy food choices at store checkouts.
selections of approximately 100,000 customers across 2 different stores using an alternating
treatments design embedded in a multiple baseline design. Our results documented a
substantial increase in the sales of healthy food products and a concurrent decrease in the
sales of less healthy items via simple environmental modifications. These data suggest an
effective means of altering unhealthy food choices at store checkouts.
The present study examined how product placement and in‐store advertisement affect food selections of approximately 100,000 customers across 2 different stores using an alternating treatments design embedded in a multiple baseline design. Our results documented a substantial increase in the sales of healthy food products and a concurrent decrease in the sales of less healthy items via simple environmental modifications. These data suggest an effective means of altering unhealthy food choices at store checkouts.
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