… the option of advertising through a contextual advertising intermediary. The intermediary
delivers targeted ads to consumers browsing certain content topics on behalf of the advertisers. …

… However, due to the vagaries of phrase extraction, and the lack of context, this approach
leads to many irrelevant ads. To overcome this problem, we propose a system for contextual ad …

Contextual Advertising is a type of Web advertising, which, given the URL of a Web page, …
textual ads available. For static pages that are displayed repeatedly, the matching of ads can …

… -based advertising (Contextual advertising), which refers to the assignment of relevant ads
to a … would be willing to be in charge of the ads which are positively related to their contents. …

… Contextual advertising supports much of the Web’s ecosystem today. User experience and
… by the site publisher ad the ad network) depend on the relevance of the displayed ads to the …

… ads delivery distributed through three main advertising channels: display ads, sponsored
search and contextual advertising… on contextual advertising that refers to the placement of ads …

… of internet contextual ads. In particular, we examine the effect of internet contextual ads
on brand memory (ie recall and recognition) and attitudes towards the advertisement and/or …

… contextual advertising, we argue that web bloggers, as the constant visitors of their own blog
sites, could be potential consumers who will respond to ads … online contextual advertising. …

… specific media context factors, namely, ad style/context style congruency and ad context
appre… Does context style/ad style congruency lead to better or worse ad processing? 2. Does a …

… In this work, we denote by contextual advertising (CA) the practice of optimizing advertising
effectiveness by placing ads in favorable media contexts (Zhang and Katona Citation2012).…