A conceptual model for multichannel interaction in healthcare services
Multichannel interaction services have grown and evolved a lot in many sectors and their
potential has been demonstrated in terms of monitoring and engaging with customers. In
healthcare, has a tremendous impact on health organization as well to patients. In a
multichannel interaction, environment patients can interact with health professionals across
many channels without losing previous interactions, ie patients have a continuity of services
across different channels. This paper aims to introduce a conceptual model of multichannel …
potential has been demonstrated in terms of monitoring and engaging with customers. In
healthcare, has a tremendous impact on health organization as well to patients. In a
multichannel interaction, environment patients can interact with health professionals across
many channels without losing previous interactions, ie patients have a continuity of services
across different channels. This paper aims to introduce a conceptual model of multichannel …
A conceptual model for multichannel interaction in healthcare services
AM Veiga, TAS Guimarães, M Santos - 2020 - repositorium.uminho.pt
Multichannel interaction services have grown and evolved a lot in many sectors and their
potential has been demonstrated in terms of monitoring and engaging with customers. In
healthcare, has a tremendous impact on health organization as well to patients. In a
multichannel interaction, environment patients can interact with health professionals across
many channels without losing previous interactions, ie patients have a continuity of services
across different channels. This paper aims to introduce a conceptual model of multichannel …
potential has been demonstrated in terms of monitoring and engaging with customers. In
healthcare, has a tremendous impact on health organization as well to patients. In a
multichannel interaction, environment patients can interact with health professionals across
many channels without losing previous interactions, ie patients have a continuity of services
across different channels. This paper aims to introduce a conceptual model of multichannel …
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