Automotive Digital Retailing
Modernize Car Buying and Selling
CDK offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.
Measure Digital Retailing ROI To Grow Your Business
Digital retailing success is measured across three KPIs that ultimately add to your bottom line.
2x
online engagement
70%
more deal efficiency
2x
customer satisfaction
Beyond Digital Retailing
Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.
Integrate With Your System
Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.
Most Certified
Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.
Recent Insights
How Car Dealers Can Communicate Their Community Involvement
Your car showroom is a beacon for your community and not just because of its well-lit displays. In smaller cities...
4 Min Read•Dec 23•CDK Global
Car Shoppers Battle EV Myths
Once you go electric, you stay electric. At least that’s what electric vehicle drivers indicated in a CDK study earlier...
2 Min Read•Dec 19•CDK Global
CDK Global Research Year in Review
Each year CDK produces an array of class-leading research to help dealers better understand their customers, their employees and the...
4 Min Read•Dec 16•CDK Global
The ROI of Modern Retail
It’s old news that consumers today browse and research potential vehicle purchases online before coming into a car dealership. Ninety-five...
2 Min Read•Dec 9•Jen Miller
Community College Recruitment Strategies for Your Dealership
Recruiting people to staff entry-level positions at your dealership can be a challenge. Rather than posting a “help wanted” ad...
3 Min Read•Dec 6•CDK Global
Dealers Deliver on Customer Experience in November
Inventories hit some of their highest levels in years last month and the ability to find the car they wanted...
3 Min Read•Dec 2•David Thomas
Energize EV Sales This Winter
Winter is a unique time to sell cars, especially in cold climates. This year promises to be an even more...
5 Min Read•Nov 22•CDK Global
The Need for Speed: How AI Is Transforming Auto Dealerships
In today’s fast-paced world, time is one of the most precious commodities, and nowhere is that more evident than in...
3 Min Read•Nov 20•Jessie Hammonds
Dealership Recruiting and Retention in the Age of Social Media
With the U.S. unemployment rate hovering just over 4%, auto dealership recruiting and retention are daunting challenges facing dealers of...
4 Min Read•Nov 19•CDK Global
New Research Highlights Impact of AI in Automotive
AI in the automotive industry is no longer a trend. Dealerships are experiencing gains across their operations thanks to technologies...
2 Min Read•Nov 13•CDK Global