Lead Capture to Boost Your Opportunities for Conversion [July 2024]

Are you finding it hard to capture leads? Do you want to attract more customers? You’ve come to the right place. By using our Conversation-Led Growth Framework, you’ll attract more customers via conversations to drive conversions. In this blog, we’ll cover what it means to capture conversations to generate leads, its benefits and how to lead capture.

What is Conversation-Led Growth?

After years of helping more than 10,000 brands, we’ve developed the Conversation-Led Growth Framework.

The idea is that every conversation is an opportunity for businesses to engage, delight and convert customers. Whether it’s a chat initiated by a curious first-time visitor or a query from a long-standing customer, each conversation is a chance to grow your business.

Image of the Conversation Cycle to help businesses capture leads and grow — Grow your business through the Conversation Cycle

It aims to address major pain points that businesses face. Among these pain points is that businesses find it difficult to effectively respond to, resolve and generate business results from all conversations.

To address this issue, we’ve developed a Conversation Cycle to maximize conversational opportunities and efficiently turn each conversation into a business result. It touches on three stages:

Capture: How can we capture and generate leads by attracting conversations?
Automate: How can we automate parts of the conversation or conversation process?
Converse: How can human agents be empowered during conversations?

When taken as a whole, it will be easier to manage and leverage conversations to generate tangible business outcomes. In this blog, we’ll focus on the first stage.

What is Lead Capture?

Lead capture refers to the process of gathering information about prospects that show interest in a product, service or brand. This is a crucial step in the sales and marketing funnel, as it marks the beginning of a relationship between a business and its prospects.

Capturing leads involves collecting contact details and other relevant information through various methods and touchpoints, including WhatsApp, Facebook, Instagram, Telegram, Viber, LINE, WeChat and more. This enables businesses to engage with customers.

Why Should You Capture Leads?

Capturing leads is a pivotal step in the bridge between initial customer interest and eventual sales success. It’s a fundamental component of a successful sales and marketing strategy.

Capture leads to determine our target audience and boost your revenue — Lead capture benefits for businesses

According to Jaroslav Kudritsky, COO of respond.io, by effectively capturing leads, businesses lay the groundwork for a structured engagement strategy, transforming casual interest into concrete sales opportunities.

This process enables businesses to build a database of prospects that can be nurtured through the sales funnel toward conversion. Here are the key benefits of capturing leads.

Lead Capture: Find Your Target Audience

Captured lead data provides a solid foundation for making informed decisions. Businesses gain valuable information about potential customers, including their preferences, needs, and behavior. This data leads to more effective and focused marketing campaigns, ensuring the right message reaches the right audience.

Ultimately, segmenting your audience will increase the likelihood of conversion. The results from each campaign will guide future marketing strategies and sales approaches to:

better target potential customers
refine campaign messaging
optimize resource allocation
improve overall conversion rates

The effect of segmenting your target audience can lead to an increase in the number of sales. Let’s look at that next.

Lead Capture: Boost Your Revenue

“The more leads you capture, the more opportunities you have to converse and convert them to close sales,” said Jaroslav.

This is especially true with customers who express a high intent to purchase, which presents immediate sales opportunities. By identifying and acting upon hot leads, businesses can directly increase sales in a shorter span of time.

So, are you ready to reap these benefits? Then, let’s see how you can capture leads.

How Can You Get More Leads?

Diversifying your lead capture strategies across various channels is essential to effectively broadening your customer base and driving business growth. This means not limiting your efforts to just one platform. Attract leads through conversations on your website and social media. This even bridges the gap between offline and online interactions.

By tapping into these different areas, you position your business to capture the attention of potential customers wherever they may be, catering to their preferences and behaviors in a manner that's both engaging and convenient for them. Let’s take a look at these channels.

How to Capture Leads On Your Website

As the digital storefront for your business, your website is often the first point of contact for potential customers. Customers who land on your website are interested in your brand or offerings. Here are the ways you can capture leads from websites:

Chat Widgets: Widgets appear on every page of your site to provide an immediate way for customers to ask questions or get help, mirroring the discussed focus on meeting customers where their interest is piqued.

Leads can be captured from your website — Capabilities for capturing leads on your website

Chat links and buttons: Similar to chat widgets, chat links and buttons direct customers to your preferred messaging channel. The difference is that they can be configured to deliver a pre-written message to inform the sales agent of the customer’s interest without further inquiries. It’s an easy way to get quality lead capture.

Lead magnets: They address specific questions, challenges or interests your customers may have. Examples of lead magnets are discounts, membership offers and ebooks.

“Keep in mind not every customer who lands on your site will want to talk to you. It really depends on the type of business and website you run,” said Jaroslav.

For example, a customer who lands in an e-commerce store just wants to buy something. On the other hand, someone who lands on a tailor’s website would like to talk to an agent for consultation and booking.

How to Capture Leads On Social Media

Social media platforms are where your customers spend a significant portion of their time. Engaging them here is not just beneficial but necessary for capturing conversations in their natural digital habitats.

Get leads when you capture from social media — Capabilities to capture leads on social media

Click-to-chat ads: These ads appear on social media feeds, directly initiating chats from social media ads. You can target ads to a specific target audience to maximize the number of customers who start conversations with you.

Social profile chat links and buttons: By incorporating chat links or buttons on social profiles, businesses make it easier for customers to reach out to them. Meta platforms like Facebook and Instagram allow you to place a WhatsApp button to make it easier for customers to reach out to you.

How to Capture Leads From Offline to Online

“If your business relies on foot traffic, you can still capture leads through conversations. Businesses that regularly attend trade shows or exhibitions stand to gain a lot,” said Jaroslav.

By placing QR codes around your booths and the event, you offer customers a way to reach you via messaging apps quickly while their interest is high. You can even capture leads at tradeshows by attracting them using lead magnets to capture and start a conversation with them.

So, you know about the what, why and how of capturing leads through conversations. But if you’re not convinced, read on to learn how businesses have benefited from this through respond.io.

Businesses Win Big When Using Respond.io

Respond.io is a leading AI-powered customer conversation management software designed to maximize lead capture. Many of our customers have used our platform with great results. Let’s see how respond.io has helped them.

Sleek Increased Lead Capture by 3X

Sleek added WhatsApp chat links and QR codes to its website to drive inquiries. Prospects who click or scan these enter a WhatsApp chat with Sleek’s agents. Driving web traffic to WhatsApp enabled automatic and high-quality lead capturing.

This is because WhatsApp enables businesses to capture contacts’ WhatsApp profile names and authentic phone numbers.

The result of using chat links and QR codes netted Sleek a three times increase in leads generated.

Jagoan Grew Its Customer Base

As prospective customers browse through Jagoan Hosting’s website to see if it meets their needs, it uses web chat to address inquiries they might have. The addition of a web chat widget on their landing pages and respond.io’s efficiency allowed agents to handle a higher volume of conversations than before, thanks to the improved lead capture.

This allowed the brand to focus on growing its customer base and providing exceptional service to members.

There’s so much that businesses can accomplish to capture leads through conversations with respond.io. This is just a small preview of what our platform can do. If you want to boost your lead generation capabilities, sign up for a free respond.io account today.