Mark Colgan

A Newsletter with weekly video tutorials and content showing you the sales tech you need to book more meetings and increase revenue. For Agency Owners, Consultants & Solopreneurs.

Cooking up some trigger firing, AI and automation content.

Twain is the AI writing co pilot for sales.

Pipelines, cold calls, and discovery meetings are hard enough to juggle.

On top of that, you’re expected to be a creative writer too.

Between hyper-personalized introductions, attention-grabbing follow-ups, and elegant objection handling, it is exhausting to bring your A game to every single email you write.

That’s where Twain comes in.

Providing 1:1 mentoring for entrepreneurs starting and growing their own businesses through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors which have proven experience in their fields.

Join to find your next mentor: https://www.growthmentor.com/?ref=markcolgan5

In particular, I advise on:
1. Outbound Sales
2. User Onboarding
3. Podcasting
4. Agency Building

I know first hand that, feeling of missing revenue targets, not paying myself and feeling like my agency owns me.

And it honestly feels sh*t!.

After exiting my agency last year, I finally got my time and freedom back.

Now I work with agency owners to help them improve their sales process and close more deals.

My clients get full access to my knowledge, Agency Sales SOP’s, playbooks, frameworks and experience.

After working together, you’ll have the tools and… Exibir mais

I know first hand that, feeling of missing revenue targets, not paying myself and feeling like my agency owns me.

And it honestly feels sh*t!.

After exiting my agency last year, I finally got my time and freedom back.

Now I work with agency owners to help them improve their sales process and close more deals.

My clients get full access to my knowledge, Agency Sales SOP’s, playbooks, frameworks and experience.

After working together, you’ll have the tools and specific suggestions on how you can increase your revenue, pay yourself a decent rate and sleep a little easier at night.

Clients that see the best results are typically:

✅ Generating at least £30k-£100k per month already (or close to this)
✅ Sell a service(s) for more than £4k per month
✅ Acquiring some inbound enquires from one or multiple sources already
✅ Founder-led selling or have hired their first sales person

Learn more at: agencysalesdesign.com Exibir menos

The people you want to reach are listening to podcasts. Do they hear you?

It’s the hottest growth medium in B2B and tech – making it the shortcut to sparking interest in your brand, your offering and your people.

With nearly 2 million podcasts worldwide, podcasts put you at the heart of your customers' lives and decision making.

💥 Speak On Podcasts is the world’s leading podcast booking agency for B2B and tech brands. We have pioneered the process of podcast booking at… Exibir mais

The people you want to reach are listening to podcasts. Do they hear you?

It’s the hottest growth medium in B2B and tech – making it the shortcut to sparking interest in your brand, your offering and your people.

With nearly 2 million podcasts worldwide, podcasts put you at the heart of your customers' lives and decision making.

💥 Speak On Podcasts is the world’s leading podcast booking agency for B2B and tech brands. We have pioneered the process of podcast booking at scale in a world where trust, reputation, and thought leadership have become critical to business success.

Our team of consultants, marketers, bookers and project managers makes the whole process simple.

By turning our customers into thought leaders and their brands into category stars – our approach gives them the edge on the global stage.

Book a discovery call with our team NOW:
https://speakonpodcasts.com/contact/ Exibir menos

Are you struggling to convert more visitors to free trial users and paying customers for your B2B SaaS?

If so, The Product Onboarders can help. We specialize in identifying and fixing your onboarding killers through personalized 15-20 minute videos.

Not only do we offer website optimizations to increase your trial conversions, but we also provide a live reaction to the signup process and first run experience. We also identify bottlenecks in the first 10 minutes of the user… Exibir mais

Are you struggling to convert more visitors to free trial users and paying customers for your B2B SaaS?

If so, The Product Onboarders can help. We specialize in identifying and fixing your onboarding killers through personalized 15-20 minute videos.

Not only do we offer website optimizations to increase your trial conversions, but we also provide a live reaction to the signup process and first run experience. We also identify bottlenecks in the first 10 minutes of the user journey and offer suggestions to improve your free trial to paying customer conversion rate.

Additionally, we provide recommendations for improving your welcome and onboarding emails. Let us help you streamline your onboarding process and see results in your conversion rates.

Our live-action walkthrough videos allow you to see and hear exactly what’s killing your sign-up rate and finally get clarity on what to fix for maximum impact. Exibir menos

Helping fast-growing companies increase revenue across the entire customer journey.

Scalewise provides world class sales & marketing mentors to companies looking to grow, fast. Our pre-vetted mentors provide powerful sales & marketing insights gained from first-hand experience so our clients can scale with confidence and clarity.

Revenue Collective is an invitation-only, private membership organisation for commercial growth operators. The Membership consists of leaders from Sales, Marketing, and Operations with chapters in New York, London, Denver, Boston, Toronto, Indianapolis, and Amsterdam (and will be expanding to most cities in the world).

I coached the Outbound Prospecting and Cold Email Prospecting Courses at Sales Impact Academy.

And was fortunate enough to serve over 1,000 SDR's, AE's and Sales Leaders at hundreds of B2B companies through the courses.

Sales Impact Academy is the world's leading go-to-market learning platform providing a continuous live learning solution for high-growth technology companies.

Your SDR's and AE's shouldn't be spending 40% of their time on research...TaskDrive takes over all the lead, contact and account research so your sales organization can spend more time building relationships, booking meetings and smashing revenue targets.

We don’t just build lists, we use smart prospecting strategies and human expertise to identify data points at the individual, account and industry level. Leaving your team to do what they do best – personalized conversations, nurturing… Exibir mais

Your SDR's and AE's shouldn't be spending 40% of their time on research...TaskDrive takes over all the lead, contact and account research so your sales organization can spend more time building relationships, booking meetings and smashing revenue targets.

We don’t just build lists, we use smart prospecting strategies and human expertise to identify data points at the individual, account and industry level. Leaving your team to do what they do best – personalized conversations, nurturing and closing.

My role is to drive growth through operational efficiency across the customer lifecycle at TaskDrive...and I love what I do. Exibir menos

My family and I have converted a 1970’s Rice double horse trailer into a mobile bar available to hire for:
- Weddings
- Corporate Events
- Private Parties
- Public Events

I'm responsible for all offline and online Marketing and Lead Generation efforts for The Drinks Box.

Specifically I target Event Agencies, Marketing and Branding Departments, PR Agencies and Wedding Planners. This is achieved by a lead generation process that I established which utilises LinkedIn… Exibir mais

My family and I have converted a 1970’s Rice double horse trailer into a mobile bar available to hire for:
- Weddings
- Corporate Events
- Private Parties
- Public Events

I'm responsible for all offline and online Marketing and Lead Generation efforts for The Drinks Box.

Specifically I target Event Agencies, Marketing and Branding Departments, PR Agencies and Wedding Planners. This is achieved by a lead generation process that I established which utilises LinkedIn, Email Hunter, Zapier and Autopilot.

In addition to this I created the website, set up the Marketing Automation tool (Autopilot) to streamline our Marketing efforts and manage the Social Media accounts.

Since launching I have secured a number of bookings for The Drinks Box. These include Christmas Markets, Corporate Events, Sporting Events and a Marketing Exhibition.

The Drinks Box has been lovingly converted from a 1970’s Rice double horse trailer into a mobile bar which can be hired for Weddings, Corporate Events or Private Events – such as Birthdays/Anniversaries/Christenings/Retirements and any other occasion, large or small. Exibir menos

PORTABL.co is an insurance, benefits and savings platform for freelance and gig economy workers.

We find the best products to make sure you have the right benefits for your profession and stage of life, and offer them to you as a single, easy to manage monthly membership package.

You get the products you need as an individual freelancer, with the group buying power enjoyed by big company employees.

When you join PORTABL.co you become a member of a supportive, collaborative… Exibir mais

PORTABL.co is an insurance, benefits and savings platform for freelance and gig economy workers.

We find the best products to make sure you have the right benefits for your profession and stage of life, and offer them to you as a single, easy to manage monthly membership package.

You get the products you need as an individual freelancer, with the group buying power enjoyed by big company employees.

When you join PORTABL.co you become a member of a supportive, collaborative community that you can rely on for guidance and help through your freelance journey. Exibir menos

Supported the creation of growth and acquisition strategies and tactics whilst implementing the appropriate Marketing Technology Stack.

Triangles connects women with the startup ecosystem so they can unite, learn and collaborate to build successful side-projects and businesses.

Responsible for organising and hosting Triangles.xyz events and networking in London.

You can join our free online community by clicking below.
bit.ly/trianglesxyz

Travelled across South America and South East Asia.

Countries Travelled: Colombia, Peru, Bolivia, Chile, Argentina, Brazil, Thailand, Laos, Cambodia, Vietnam, Hong Kong, Philippines, Indonesia and Australia

I was responsible for guiding prospects from the initial awareness stage to the consideration stage to finally the product evaluation stage before passing qualified prospects/leads to the sales team.

This was achieved through a digital, integrated marketing campaign approach which is underpinned by an Inbound Marketing methodology and Marketing Automation (Hubspot).

I used my extensive knowledge of B2B SaaS Marketing, Inbound Marketing and Digital Marketing Strategy to increase… Exibir mais

I was responsible for guiding prospects from the initial awareness stage to the consideration stage to finally the product evaluation stage before passing qualified prospects/leads to the sales team.

This was achieved through a digital, integrated marketing campaign approach which is underpinned by an Inbound Marketing methodology and Marketing Automation (Hubspot).

I used my extensive knowledge of B2B SaaS Marketing, Inbound Marketing and Digital Marketing Strategy to increase the number of qualified leads and nurture those leads until they were ready to make a decision.

At the Local Data Company I set, implemented and delivered the following strategies to increase website traffic, lead conversion and brand awareness that resulted in sales:
• Content Strategy
• Social Media Strategy
• Search Engine Marketing Strategy (SEO, PPC)
• Email Marketing Strategy
• Website Optimisation Strategy

Outside of "Digital" I also managed the Marketing budget, planned and organised Local Data Company events, provided training and presented to the senior leadership team.

To achieve the above I managed a small team and communicated with department stakeholders to support company wide objectives and drive revenue. Exibir menos

** Acquired by Basware **

Responsible for increasing the awareness of Procserve’s brand online and supporting all lead generating campaigns from a digital perspective. Key achievements to date include:
• Led the re-development on procserve.com and saved a considerable amount of money by sourcing a freelance developer to aid us in this
• Month on month improvements in traffic, time on site, pages seen, social media growth and interactions and leads.

To achieve the above my… Exibir mais

** Acquired by Basware **

Responsible for increasing the awareness of Procserve’s brand online and supporting all lead generating campaigns from a digital perspective. Key achievements to date include:
• Led the re-development on procserve.com and saved a considerable amount of money by sourcing a freelance developer to aid us in this
• Month on month improvements in traffic, time on site, pages seen, social media growth and interactions and leads.

To achieve the above my role can be broken down into 4 categories:

▌Strategy Development:
• Social Media (and Policy) Strategy
• Content Strategy (and Content Calendar)
• Digital Marketing Strategy

▌Digital Asset Management (Website, Blog, Landing Pages, Micro Sites) and SEO:
• Maintain and update the website working closely with internal and external stakeholders
• Work in partnership with an external agency to improve Procserve's SEO results through on an off page optimisation
• Report on the performance of all digital assets and campaigns
• Perform A/B testing on lead generating landing pages and the website

▌Social Media Management:
• Manage the Social Media post schedule
• Encourage engagement across Twitter, LinkedIn, Google+ and YouTube
• Identify and establish relationships with influential individuals and profiles

▌Digital Marketing Activity:
• Create engaging content
• Support the Marketing Managers adding a digital element to all campaigns
• Collaborate with the wider marketing team, external creative agency and freelance web developer to produce digital marketing material (infographics, social media images, digital banner ads and newsletter images)
• Manage PPC campaigns and sponsored advertising (LinkedIn and Twitter)

▌Other:
• Plan and manage the Digital Marketing budget
• Work closely with the Partner Sales team to develop a bespoke Partner Portal (in development)
• Provide training to the wider business across all digital marketing disciplines
• Act as the ‘go to guy’ for digital Exibir menos

Responsible for the attraction, conversion and maintenance of customers by developing an integrated, multichannel Online Marketing Strategy for 2bm. I curate engaging content that positions 2bm as thought leaders and industry experts.

I was responsible for the recruitment of Sales and Business Development professionals across Experian’s Credit Services and Marketing Information Services divisions.

This was achieved by:
• Partnering the business with all manners of recruitment related issues – attrition, recruitment strategies, interview techniques etc
• Supporting internal clients throughout the entire recruitment process from taking a brief, advising on the best method for candidate attraction, directly… Exibir mais

I was responsible for the recruitment of Sales and Business Development professionals across Experian’s Credit Services and Marketing Information Services divisions.

This was achieved by:
• Partnering the business with all manners of recruitment related issues – attrition, recruitment strategies, interview techniques etc
• Supporting internal clients throughout the entire recruitment process from taking a brief, advising on the best method for candidate attraction, directly sourcing, screening CV’s, arranging and supporting interviews, managing the offer process and assisting with the onboarding process
• Ensuring each candidates' experience is positive and their expectations are exceeded during all stages
• Directly source through various platforms, LinkedIn, Universities, Job boards, using personal connections, refer a friend, pipeline, networking events etc
• Remain commercially aware ensuring recruitment costs are kept as low as possible
• Manage the relationships and negotiate fee’s with recruitment agencies
• Countersigning contracts and other compliance requirements. Exibir menos

I was responsible for the recruitment of Qualified Accountants in Nottinghamshire and Lincolnshire, working on roles ranging from £35,000 to £80,000 on a permanent basis.

Responsible for the recruitment of call centre and customer service roles within Nottingham.

Responsible for the recruitment of administrative and junior secretarial roles at London's largest PCT's.