Piotr Radecki

Planning to enter the Polish market or already operating here? Join this upcoming webinar to learn how to leverage digital tools and tailor your strategy for success in Poland's media landscape! 📅 When: November 6th, 11:00 💼 For: marketers, product managers, and project managers What will be covered? ✅ An overview of Poland's media landscape, including key trends and differences from the Belarusian market. ✅ Digital tools for each stage of the sales funnel. ✅ Key cultural and economic factors to consider. ✅ Unique insights on e-commerce in Poland. Register now via the link: https://lnkd.in/d2GMBFZD

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Top 5 Benefits of Having a Virtual Office in Poland

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How does a media agency prepare for their peak season campaigns? In this episode of our #PerformanceTalk series Grzegorz Smyka gave me his insights from the perspectives of GroupM Poland who are developing smart advertising solutions and technologies that are shaping the future of media: ✅ Don’t plan your budget permanently. Flexible budgets allow you to increase your ad spent when opportunities arise during the season. ✅ With increased budget spend, you will need a larger number of assets. AI can assist your creation to save you time. ✅ Q5 offers a lot of cheaper ad space available. Keep it in mind and in your media plans to be the first one there. #PeakSeason #Q5 #MarketingBudget

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What's the state of Poland's e-commerce? Our analysts at BaseLinker regularly analyze a vast set of market data to help you understand it. Each month, that's a solid dose of unique insights for everyone, including the media (editors ❤️ data, we know that). And I'm happy to let you know that whe latest edition of our BaseLinker Index is now available. TL;DR? July was hot in here, with online sales growing 16.4 percent YoY and 7.4 percent vs. June '24. The categories that saw the highest growth are health & beauty, automotive, electronics. If you want to see what was e-commerce like last month, go get it in today's Puls Biznesu (major business daily in Poland) and various other titles. Or visit our blog at BaseLinker Polska 😎 Thanks for sharing your views Jakub Stefanski Lukasz Juskiewicz. #ecommerce #baselinkerindex #handel #handelonline

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The second episode about content marketing featuring the brilliant Katarzyna Sowicka is here. Let's see how theory translates into practice. 💪 How do you build and implement a content strategy that helps achieve business goals? How can you better respond to customers' needs? Is it possible to use negative feedback to your advantage? Find out here 🔗 https://bit.ly/3XzIir4. #flyingwithshopify #contentmarketing #contentmarketingtips #ecommercemarketing 

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Our friend Bartosz Majewski from Casbeg has written a book and it has arrived to our office: "101 Techniques for Managers: A Guide for Entrepreneurs and Managers" (translated from Polish; not the original title). We've just had a quick browse, but we're excited to read it thoroughly and share its wealth of concrete information, tips, and tricks with our team. All this knowledge is based on his extensive experience. Special thanks to Jacek Bartczak for sending us a copy and keeping us in mind! #Leadership #ManagementSkills #BusinessStrategy

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On October 24, #FoundersConnect will take place — an event for founders, ex-founders, and managers planning to embark on the startup founder journey.🚀 🔥 During a fireside chat, I'll be talking with Krzysztof Domaradzki - Forbes Polska journalist, about how artificial intelligence is transforming the modern world and the opportunities it creates for startups and product creators. Other speakers at the event include: Piotr Orzechowski, CEO of Intermedica, Pawel Osterreicher, CEO & Co-founder of Respo.Vision, Artur 🤖 Kurasinski, Co-founder of AImmersive and TREBIT. The theme of the event is "Founder. Product. AI." It will focus on the opportunities AI development presents to founders and the challenges they face in effectively using the technology’s potential. It's also a great chance to network with founders and investors looking for interesting projects to fund. 🌐 For more details, visit: www.foundersconnect.pl #AI #founders #startups #AIdevelopment #businessangels #investing

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📢 Survey for my Master's Thesis on affiliate marketing! 🎓 Dear LinkedIn Community, I am currently working on my master's thesis and I need your help! The survey I have prepared is a crucial part of my research, focusing on affiliate marketing and its perception by Polish consumers under the age of 40. Your responses will be extremely valuable for the development of my academic work. This survey aims to explore your experiences with and attitudes towards affiliate marketing as you interact with various digital platforms, whether you are familiar with the term or not. 📝 Survey link: https://lnkd.in/dASgR_mv The questionnaire consists of 20 questions and should take approximately 3 minutes to complete. Your answers will be kept confidential and used only for research purposes. Your support will help me delve deeper into the topic I am studying and contribute to the creation of a meaningful research paper. I would greatly appreciate every response and the sharing of this post to reach as many people as possible. Thank you so much for your help and time! 🙏

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Exciting News from Amzteam.pro! We’re thrilled to announce that Amzteam.pro is expanding its horizons! 🎉 As one of the top agencies in the Polish market, we’ve had the privilege of working with some of the biggest companies, backed by years of experience and expertise. Up until now, our services were exclusively available to clients within Poland. But thanks to our growing resources and the wealth of experience we’ve gained, we’ve decided to open our doors to international clients! 🌍 What sets us apart? • Largest Agency-Owned Amazon Account: We manage our own Amazon account—the largest of its kind owned by any agency—giving us unique insights and a competitive edge. • Helium 10 Experts: We utilize Helium 10 to maximize your Amazon success. • Access to Our SOPs: We provide clients with access to our Standard Operating Procedures, ensuring transparency and efficiency. • Comprehensive Support: Whether you need full agency services or consulting support, we’ve got you covered. Curious about how we can help you shine on Amazon? Just drop us a message with the word “pricelist”, and we’ll send over all the details. Let’s make great things happen together! 🚀

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90% of people think business scaling is about sales: But this is not the full story. I have recently had a keynote on this topic: At one of the top CEE conferences by Startup Disrupt. Proper business scaling is about: 1. Strategy: Have clear mission, vision and purpose. Communicate it effectively internally and externally. Structure strategy at 4 key levels: ⚡ Corporate - overall business strategy ⚡ Business - strategy of business lines ⚡ Functional - strategy of various departments ⚡ Operational - strategy of day-to-day operations These should be formulated in line with the key principles of business growth: 🚀 Business agility 🚀 Fast adaptation to changes 🚀 Culture of innovation 🚀 Fast and data-driven decision making 2. Sales and Marketing Take advantage of all outreach methods: A) Warm - direct and to audience (posting content) B) Cold - direct and to audience (ads) Work with all lead getters: Your team Client referrals Marketing agencies Affiliate marketing and partnerships Find 1 method that works and double down. Then reinvest profits to expand into other areas. 3. Finance The key role of every founder is to make sure: 💵 the company does not run out of cash 💵 every penny is used efficiently Make sure to track your numbers: As well as optimize your costs. Growth at all costs is not sustainable. You are in business to be profitable. 4. Leadership and HR Learn how to efficiently: Hire, onboard, train and engage your talent. One of the key roles of leadership is: ♻ retaining the top talent ♻ making sure you motivate them well enough Otherwise the best people will leave. 5. AI Teach your people how to use AI. Motivate them to use AI. Implement AI tools that will improve efficiency. This is not an exhaustive list, but core points. Scaling involves juggling many areas at once. It is tough, but you need to master these. As the more difficult it is: The harder it will be for competition to get ahead. ♻️ Repost so others can learn this too. P.S. Feel free to add more points in the comments.

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As we do every year, we decided to check how Polish women and men shop online 🛒 We were curious about, among other things: 💡 how socio-economic events influence purchasing decisions, 💡 where buyers look for shopping inspiration and where they actually finalize transactions, 💡 what drives their decisions, 💡 how they perceive advertising on the shopping journey, 💡 whether Smart Shopping and Compressed Commerce trends are still as "hot" as they were last year 🔥 In collaboration with the research company Minds & Roses, we surveyed 4,000 online consumers. Check out what we discovered. The key findings from the study can be found in the report: „Customer Journey 2024. Online Product Search and Purchase." 👉 https://lnkd.in/e3Uj3mV2 [PL only]

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Poland Leads AI Funding in CEE for Jan–Aug 2024! But who is next in the top? Investment decisions can be tough without a clear view of the ecosystem. If you’re a data-driven investor or a key player in the tech space, the 2024 State of AI in CEE report is essential reading. After months of in-depth analysis, we’ve uncovered the key trends and insights to guide your next strategic move: 📍 What’s the real state of AI in the CEE region? 📍 How many M&As boosted the ecosystem? 📍 Which VCs managed to raise new funds? Get early access to these insights by signing up for the report, dropping October 29th 👉 https://hubs.la/Q02TFQ6V0 #Startups #AI #VC #AIReport #Investments

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4 years & 5 months. Tax office blocked our accounts & filed criminal charges Our business in Poland with 650k clients went down from one day to another, when tax office has frozen our bank accounts and did a raid of our offices in Poznan. Local manager was detained, all documents, data and devices were seized, every employee, contractor and business partner was questioned several times by police and tax administration. Criminal charges were made for tax evasion and tax fraud. 4 years and 5 months it took for the court of first instance to examine the hundreds of thousands of pages of documents and evidence and to decide that we did everything according to the law and no financial loss occurred whatsoever. The judge further pointed out the abuse of power by the tax administration, as it was the same tax authority who during a tax audit found no irregularities, and at the same time reported a financial crime that was the base cause for raiding and blocking our successful company, causing financial & reputational damages to us & our business. Loss of trust from the market & customers. Loss of profit, loss of business opportunity. If they did not stop us, today we would be serving over 2M customers with their electronics & smartphone needs, as well as being the largest independent mobile operator in Poland and probably in Europe. Now, what is next?

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🚀Calling All International #Startups! Join Warsaw Booster 2024! Are you an innovative startup ready to make a difference? #WarsawBooster is here to accelerate your growth and bring your ideas to life in the heart of Europe! Why Join Warsaw Booster? ✅ Tailored Mentorship: Benefit from personalized guidance from industry experts. ✅ Extensive Networking: Connect with other innovators and key players in the market. ✅ City Collaboration: Work with city officials and access valuable municipal data. ✅ Global Reach: Get support to expand your project internationally. ✅ Exciting Rewards: Compete for a chance to win cash prizes totaling 90,000 PLN! This Year's Focus Areas: 1. Safety and Crisis Management 2. Education, Culture, and Tourism 3. Social Assistance and Integration 4. Urban Agriculture and Food 5. Environment and Sustainable Development 6. Transport and Communication 7. Health and Medical Care How to Apply? 🔔 Submit your project by July 31, 2024 (EDIT: August, 11) at https://lnkd.in/d5pgaYGc Don't miss this opportunity to grow your startup and make a real impact on urban development! Apply now and join the leaders of innovation in Warsaw! CR to Warsaw Booster More information: www.warsawbooster.online PS Would you like to hit the next gear in your career and business? I invite you to #mentoring with me 😊 ⏩ DM me and we will arrange a conversation. I work in mentoring and coaching, underpinned by a business background so that you can achieve your goals.

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Digital Out-of-Home advertising in Poland is experiencing rapid growth, driven by innovative technological solutions and advanced data utilization in campaigns. According to #IGRZ, DOOH sales soared to 160.20 million PLN in 2023, marking an impressive 49.3% increase from the previous year. This surge propelled its market share to 24.7% in 2023, reaching a peak of 28.1% in Q4. In contrast, Classic Out-of-Home (OOH) advertising saw a more modest growth, reaching 447.62 million PLN, up by 9.4% from 2022. 📈💼🌟 #DigitalOOH #PolandAdvertising

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With Kateryna Dmytriieva shared some insights and data about Loyalty Programs and their performance. Could be interesting for somewho - read on MMR.ua If you want to join Uklon Loyalty Program with your brand and achieve extra results - try to reach Kateryna https://lnkd.in/ePbXmR7t

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Friends, many of you know that I develop products for digital marketers and SEO specialists at the Ukrainian company Netpeak Software. Today, I’m thrilled to share some exciting news with you and the entire internet marketing industry — we’re officially launching a new product we’ve been working on for the past 10 months. Since the beginning of the full-scale invasion of russia, we haven’t launched any new products. Although our team has been working on several ambitious ideas, the war forced us to rethink our business, test hundreds of hypotheses, and even restructure the company entirely. We adapted our flagship product, Netpeak Spider, for macOS and decided that all new products should be cross-platform to ensure maximum accessibility for all users. In 2024, we made a big step forward — we created a new platform for future desktop products and even started developing web products. And today, we proudly present Limonity On-page — our first product built on this new architecture. Limonity On-page is a cross-platform tool for monitoring changes on web pages, providing unlimited control over SEO and content parameters with no restrictions on the number of projects or pages. Our market analysis showed us that there are already many excellent monitoring products out there. Most are online services with pricing starting from $29 per month for regular checks of 1,000 pages. This pricing is justified, as these services must cover high server costs for data processing and storage. However, due to these costs and limitations, many specialists are forced to skip monitoring, even though it could save them significant time and effort. We realized we could offer a unique advantage that web-based services lack: unlimited monitoring. Limonity On-page lets you monitor changes on websites with no limits on the number of projects or pages — a freedom every SEO specialist will appreciate. Kudos to our amazing team (Wise, Merlin, Lance, Lima, Gambit, Shu, Daikiri), who continue to create, grow, and believe in our mission despite the challenges of war. We’re deeply grateful to our defense forces, including our colleagues on the military service Tiras and Bagatar. And special thanks to our alpha and beta testers, who help us identify and fix issues. I invite everyone to try Limonity On-page today! Link to the product description is in the comments 👇

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