Joanna Tailly

🤝 Startups in the Game join forces with the Polish Football Association to innovate in fan engagement! 💥 The collaboration aims to create new possibilities for interaction with fans both at stadiums and in their home environments. We aim to present unique solutions that will help animate and activate fans regardless of where they watch football events. Our goal is to promote ambitious and engaged support for the Polish national team. Additionally, we aim to better understand the supporters of our team so that we can offer them further attractions and incentives in the future. 🚀 We invite all startups to present potential areas of partnership activities where your technological expertise could contribute to achieving our common goals – namely, transferring some of the emotions associated with the Polish National Team into the digital domain. 🙌 We are opening doors to ideas and innovative solutions that will positively impact the fan experience and strengthen their engagement in football events, enabling us to build long-term partnerships with representatives from the world of new technologies, including the creation of new sponsorship and business products for the Association. 📝If your startup aligns with our vision, we encourage you to submit your proposals at: https://lnkd.in/dyukyXp9 💡 If you're interested in learning more, Tomasz Kowalczyk is the point of contact for further information. ⬇ Know any startups with cutting-edge solutions for fan engagement? Tag them in the comments below!

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💥 Save the Date & Join Hipther for 𝐓𝐇𝐄 𝐀𝐥𝐥-𝐆𝐚𝐦𝐢𝐧𝐠 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐢𝐧 𝐄𝐮𝐫𝐨𝐩𝐞: The European Gaming Congress (EGC) 2024 returns to Warsaw! ⚡ Join us for the most diverse and impactful conference for Gaming in Europe, promoting learning and networking in the fields of: Gambling Industry Compliance, iGaming Innovation, Marketing (Communication, Affiliate, SEO), Organizational Culture and the Evolution of Fintech and Blockchain. 🏆 Celebrate the accomplishments of the companies making waves and significant contributions to the European iGaming scene, with the 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐢𝐆𝐚𝐦𝐢𝐧𝐠 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 𝐀𝐰𝐚𝐫𝐝𝐬 (𝐄𝐢𝐆𝐄 𝐀𝐰𝐚𝐫𝐝𝐬)! 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐍𝐨𝐰 - 𝐄𝐚𝐫𝐥𝐲 𝐁𝐢𝐫𝐝 𝐑𝐚𝐭𝐞𝐬 𝐀𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐮𝐧𝐭𝐢𝐥 𝟏𝟎 𝐉𝐮𝐥𝐲: hipther.com/egc2024tix #hipthers #EGC2024 #Warsaw2024 #EiGEAwards #gambling #compliance #igaming #fintech #marketing #seo #affiliatemarketing #blockchain #AI #innovation #networking #events

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Gaming is BIG in Poland. And gaming PR is even BIGGER 🇵🇱 --- 🌍Since 2006, we have been active in PR for global brands in Poland. --- ❓ Any needs or challenges with your PR in Poland? • 📩 DM and we will reply within 48 hours. • 📞 Call us on 0048 788 252 651 • 📧 Or email us on [email protected] --- Click link in the first comment below ⬇️⬇️⬇️ --- #PolishPRAgency #GamingPR #Gaming

Our strong work ethic is one of our core values, as confirmed by the latest Media Marketing Polska (MMP) report. These high standards guide us in our daily work and are essential in Public Affairs and lobbying. Thanks to this, we build relationships with clients based on complete trust. As a member of the Association of Public Relations Firms (Związek Firm Public Relations), we have signed the Code of Good Practice in Public Affairs. This document clearly defines the principles of fair and responsible communication between society, business, and politicians. Our commitment to this code confirms our dedication to the highest ethical standards in the industry. Document ➡️ https://lnkd.in/dvMdn-iR #publicaffairs #publicrelations #PR #PA

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📊 Studies show that acquiring a new customer is 6.7 times more expensive than retaining one, emphasizing the value of player retention. But what are the best strategies #iGaming brands can use to retain their players? 🤔 Join Slotegrator's Head of Marketing, Svetlana Kirichenko, and Revpanda Group’s Chief Revenue Officer, Faruk Aydin, as they share the top ways to keep players interested over time—from a strong support system and effective CRM to gamification strategies, referral programmes, enticing bonuses, hassle-free payment methods, and more. 💬 🎮 💳 #PlayerRetention #Retention #RetentionStrategies #DigitalMarketing #Webinar #Slotegrator #RevpandaGroup

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Are you ready for an immersive journey into the world of data? Then, set your calendar for 24 October. 📅 This year’s Data Talks conference will explore the complex connection between content and data analytics. Together with expert speakers from across the CEE region we will discuss the role of quality content in growth strategies of sports and entertainment businesses. 📱 ⚽ 🎵 Stay tuned, as in the following days we will be revealing the guest speakers of Data 2024 and the venue of this year’s conference. #DataTalks2024 #ContentStrategy #DataAnalytics #Sports #Entertainment

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VOD clearly beats paid TV in Poland. The rapid growth of VOD in Poland shows how quickly consumer habits are evolving. People want more choice and flexibility, and VOD gives them that. Check out Szymon Karbowski's latest post. He shares his opinions on market trends and the current situation of the streaming media, answering these questions and many more. Follow his profile to stay up-to-date when it comes to industry news, technology updates, and market analysis. Szymon shares his expertise regarding Pay TV operators, broadcasters, content providers, telcos, and MSOs. #SzymonKarbowski #StreamVX #videostreaming #Poland #VODMarket #Netflix #SkyShowtime #Max #SVOD #AVOD

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VOD clearly beats paid TV in Poland. The rapid growth of VOD in Poland shows how quickly consumer habits are evolving. People want more choice and flexibility, and VOD gives them that. Check out Szymon Karbowski's latest post. He shares his opinions on market trends and the current situation of the streaming media, answering these questions and many more. Follow his profile to stay up-to-date when it comes to industry news, technology updates, and market analysis. Szymon shares his expertise regarding Pay TV operators, broadcasters, content providers, telcos, and MSOs. #SzymonKarbowski #StreamVX #videostreaming #Poland #VODMarket #Netflix #SkyShowtime #Max #SVOD #AVOD

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The “one million beers” trend has been taking over TikTok where men use the “Bold Glamour” filter to respond of a question with this joke😅 This highlights how humor and online trends don't always have to be complex or sarcastic. Sometimes, it’s the simple things that make the audience, especially Gen z, laugh the hardest. 😂 From over-the-top beer counts to people in the comments asking what this is about, learn more about social strategies that Gen Z resonates with online by subscribing to our newsletter! https://lnkd.in/gs9wt7vS #OneMillionBeers #TikTokTrends #SimpleHumor #TikTokComedy #ViralTrend

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A short video of our attacking style of play in my last head coaching experience in Czech Republic. During the 5 games in charge we scored the league highest amount of goals 13, winning 4 out of 5 games in the process and climbing from 17th to 7th place in the standings. Some of the principles of the attacking game we implemented that can be seen in the video: Vertical possession with objective to move forward. Break opponent's line of pressure. Switch the field to exploit space on the weaker side. Find +1 player on midfield and accelerate the game. Pass to attract when opponent is compact to create pockets of space and receive between the lines. Accelerate the game in attacking third. If direct play, win the 2nd ball and accelerate the game from there. #football #soccer #coaching #analysis

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Many years ago, I decided to collaborate with companies in regulated markets. It was a conscious choice, as even affiliate activities with operators lacking local licenses would have been much more beneficial for us. However, we play the long term strategy, we anticipate changes, and we don't focus solely on the here and now. Sometimes, it's worth deferring certain benefits over time. That's why we are launching the "Nemesis" project, which involves supporting licensed entities by informing media publishers who directly link to offshore companies or affiliate sites supporting such companies. Poland is the first country where we are launching "Nemesis", but we will systematically expand this list. We count on the support of legally operating entities and public institutions.

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Community driven content is 🗝️💪🏽

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⭕ Dear Mr. Szczęsny, I hope you've passed on these 5 marketing concepts to increase fan engagement (and business opportunities) in Poland. The transfer of the 'retired' Wojciech Szczęsny to FC Barcelona has potential on many fronts, not just on the pitch. The rise in the goalkeeper's marketing value is obvious (e.g., +150k followers on #Instagram alone in just a week, purely from media buzz). ❌ But what about FC #Barcelona and #LaLiga? Here are 5 concepts for marketing this potential, linked to the arrival of the popular "Tec" to the Catalan giant: 🇵🇱 𝗣𝗼𝗹𝗶𝘀𝗵𝗻𝗲𝘀𝘀. Not just relying on Szczęsny himself, but on 𝗮 𝗣𝗼𝗹𝗶𝘀𝗵 𝘁𝗵𝗲𝗺𝗲, which resonates strongly in Catalonia today. 𝗪𝗼𝗷𝗰𝗶𝗲𝗰𝗵 𝗦𝘇𝗰𝘇𝗲𝘀𝗻𝘆, 𝗥𝗼𝗯𝗲𝗿𝘁 𝗟𝗲𝘄𝗮𝗻𝗱𝗼𝘄𝘀𝗸𝗶 𝗮𝗻𝗱 𝗘𝘄𝗮 𝗣𝗮𝗷𝗼𝗿 - arguably the 3 biggest figures (in their positions) in the history of Polish football. ▪ Marketing-wise: focus on the trio. FC Barcelona as the most "Polish" club. ▪ Content-wise: e.g., Pajor vs. Lewandowski scoring competition with Szczęsny in goal. The unofficial Polish website of FC Barcelona fans (FCBarca com) is - depending on the source - one of the two most visited club websites in Poland (the other being RealMadrid pl), leaving the sites of Polish football clubs far behind. 🇵🇱 🗣 The Blaugrana fan base in Poland is huge and will only grow. 𝗧𝗵𝗶𝘀 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝗮 𝗹𝗼𝗰𝗮𝗹𝗶𝘇𝗲𝗱 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵. Concept: the official Barcelona website has 6 #language options. Adding Polish would be a good move (especially for the youngest, emerging fan base), as would doing the same for other platforms (app, ticket purchasing, online advertising). Every Polish accent ( 🛫 airport, 🏟 stadium) would be worth its weight in gold for the Polish fan who strongly values patriotism. 🇵🇱 🎙 Using the "𝗹𝗼𝘀 𝗣𝗼𝗹𝗮𝗰𝗼𝘀" (Polish people) motif, as Catalans are often called in Spain. Concept: Media content with the three Polish musketeers, a stadium chant referring to the Polacos motif, etc. 🇵🇱 🤝 Occasional 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗣𝗼𝗹𝗶𝘀𝗵 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗻𝗱 𝗶𝗻𝘀𝘁𝗶𝘁𝘂𝘁𝗶𝗼𝗻𝘀 - not just to fill stadium #advertising (as in the case of Dawid #Podsiadło or #Mata) with new brands (and such proposals will certainly appear), but also participation in and communication of social initiatives. Concept: media content playing on Polish holidays, historical events. 🇵🇱 💹 Content Marketing ideas: teaching other players Polish, Polish cuisine and a tour of Polish places in Barcelona, Polish customs, introducing Poland. In this regard, I suspect that at least a few Polish companies would be keen to cooperate (travel to 🇪🇸 Catalonia 🔄 Poland, polish fintechs). So, Mr. Szczęsny? Can something be done?

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Very often, we deliver a whole #campaign #package of visual assets for specific use cases. Škoda Auto supports ice hockey and was the main sponsor of the ice hockey world championships in Prague. In cooperation with the #creative #agency Etnetera Motion, we developed and produced a complex set of full #CGI #tactical #assets to support and activate the brand's #sponsoring activity. Our Unreal Engine workflow allowed us to produce all the assets with the highest possible #efficiency. The package consisted of ultra-high-resolution stills in various formats and different car models for #OOH, on-site branding, and print, as well as a lovely #TVC #packshot with cars in the Czech national colors. #CGIisreal Škoda Česká republika Unreal Engine User Group Punctum-Images

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Gaming is BIG in Poland. And gaming PR is even BIGGER 🇵🇱 --- 🌍Since 2006, I have been active in PR for global brands in Poland. --- ❓ Any needs or challenges with your PR in Poland? • 📩 DM me and I will reply within 48 hours. • 📞 Call me on 0048 788 252 651 • 📧 Or email me on [email protected] --- Click link in the first comment below ⬇️⬇️⬇️ --- #PolishPRAgency #GamingPR #Gaming

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The rise of online hate speech in #sports is a growing concern. Among all, #football has always been a magnet for hate speech, even before the advent of #socialmedia In our recent analysis on social media comments on hate speech among #Czech football clubs in May, leading to the Czech Cup #MOL final, it was shown that the percentage of toxic comments on FC Viktoria Plzeň's profile has doubled. “The violence from the stadium naturally transferred to the online, hence the behavior of the fans offline has an effect on the online," explained Roman Cihalik, TrollWall AI Country Manager in #Czechia. We are honored that our analysis is mentioned recently by Seznam Zprávy | Byznys Seznam.cz and we at TrollWall AI strongly believe that #sports should bring people from all walks of life together, instead of dividing them. We strive to continue our mission daily, to help the sport industry in more effective content moderation, especially during the major spikes in social media activity on key events. #ai #aiforgood #content #contentmoderation #hatespeech #sportclubs Read more here: https://lnkd.in/eRJ6WtHw

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The European video game industry, led by Video Games Europe, has presented key proposals to MEPs for 2024-2029. Here are the four main points they’re advocating for: 1️⃣ Recognition as a distinct sector: The video game industry faces unique challenges and opportunities, requiring tailored policies and regulations to foster its continued growth. 2️⃣ Protection of games as cultural assets: Video games are more than just entertainment—they are a blend of creativity and technology that significantly contribute to Europe’s cultural heritage. 3️⃣ Investment in talent development & R&D: Supporting education and research is critical to keeping the European gaming industry competitive and continuing to drive technological innovations. 4️⃣ Strengthening global competitiveness: To ensure Europe remains a leader in the gaming world, it’s vital to create favorable conditions for developers and publishers to thrive on the global stage.

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Ok, more details about The Video Games Europe Manifesto 2024-2029 are below! 2,3,5,6 should be interesting for #gamedev folks 1️⃣ Recognize video games as a unique blend of creativity and technology: Protect the sector from being categorized with unrelated industries like audiovisual media, which can limit its growth potential. 2️⃣ Maintain an open and competitive market: Ensure no additional EU taxes or fees are imposed on game distribution, preserving innovation and investment. 3️⃣ Adapt EU funding programs: Tailor the Creative Europe program and GBER to meet the specific needs of the gaming industry. 4️⃣ Support self-regulation through PEGI: Continue endorsing PEGI’s self-regulation system to protect consumers and quickly address digital challenges. 5️⃣ Encourage talent development and close the digital skills gap: Invest in education and STEAM programs, focusing on encouraging diversity and lifelong learning for the gaming workforce. 6️⃣ Ensure strong IP protection: Strengthen intellectual property laws and enforcement to safeguard the creative and technological advancements in video games. 7️⃣ Update NACE codes for better data collection: Refine EU classification systems to better capture the economic value of the video game industry.

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